Business Details
14 Years
experience
Your Partner for Social Media Success in Edinburgh
Velocity Digital has been delivering strategic social media marketing solutions for over a decade. Founded in 2012, our agency specialises in crafting tailored strategies that combine paid and organic social media, content creation, and data-driven analysis to maximise client engagement. With expertise spanning global brands in whisky, technology, and consumer goods sectors, we focus on transforming digital presence through measurable campaigns. Our approach integrates brand-specific workshops, audience segmentation, and platform optimisation to ensure authentic storytelling.Backed by case studies demonstrating significant follower growth and engagement improvements, we maintain a client-centric methodology that prioritises practical implementation over theoretical concepts. Our team combines industry-recognised experience with a commitment to staying at the forefront of digital marketing trends.
Services
Social Media Strategy
Content Creation
Video Marketing
Graphic Design
Copywriting
Campaign Management
Audience Analysis
Event Promotion
Brand Positioning
Digital Marketing Consultancy
Details
- Year established: 2012
Highlights and features
- We offer 10 years of specialist social media marketing experience
- Our team delivers customised strategies with proven engagement improvements
- We provide actionable insights through comprehensive data analysis
- Client success demonstrated through multiple industry case studies
- Practical implementation focused on measurable business outcomes
What people say
Exceptional growth
Dedication evident
Creative approach
Proven results
Great value relationship
Services
Social Media Strategy
We develop comprehensive social media strategies tailored to your business objectives. Our approach combines audience research, competitor analysis, and platform-specific optimisation to create cohesive plans that drive engagement and growth. With expertise across multiple industries, we ensure your digital presence aligns with brand identity while delivering measurable results through regular performance reviews and adjustments.
Content Creation
Our content services encompass video production, graphic design, and copywriting tailored to your target audience. We create engaging visual and written content that maintains brand consistency across platforms. From Instagram Stories to in-depth blog posts, our team produces material designed to maximise audience interaction and support your overall marketing objectives through strategic storytelling and platform-specific optimisation.
Campaign Management
We manage end-to-end social media advertising campaigns across major platforms. Our services include audience targeting, budget optimisation, creative development, and performance tracking. By combining data-driven insights with creative execution, we ensure your campaigns achieve maximum reach and conversion while maintaining brand authenticity through consistent messaging and visual identity.
Audience Analysis
Our audience analysis services utilise advanced analytics tools to understand your target market's behaviour and preferences. We create detailed audience personas, track engagement patterns, and identify growth opportunities through data visualisation. This research informs content strategy and campaign adjustments, ensuring your digital marketing efforts remain aligned with evolving consumer needs and market trends.
Brand Positioning
We specialise in establishing clear brand identities through strategic positioning. Our approach combines market research, competitor benchmarking, and brand workshops to define unique value propositions. We develop consistent messaging frameworks and visual guidelines that ensure cohesive brand representation across all digital channels while maintaining flexibility for market-specific adaptations.
People
Mike McGrail
Founder & Director
Mike has over a decade of experience in digital marketing, specialising in social media strategy for global brands. He has successfully led campaigns for whisky distillers, tech companies, and consumer goods brands, consistently delivering measurable growth and engagement improvements through data-driven approaches.
Questions
What social media platforms do you specialise in?
We specialise in Facebook, Instagram, Twitter, LinkedIn, and YouTube, tailoring platform selection to your target audience and business objectives.
How do you measure campaign success?
We use comprehensive analytics tracking engagement rates, follower growth, conversion metrics, and ROI through regular performance reports.
Can you handle international marketing campaigns?
Yes, we've successfully managed global campaigns across 19 territories for whisky industry clients and international tech companies.
What industries do you work with?
While we have strong expertise in whisky & spirits, technology, and consumer goods, we work across diverse sectors with tailored approaches.
Do you offer content creation services?
Yes, we provide full-service content creation including video production, graphic design, copywriting, and strategic content planning.
How long do typical engagements last?
Project durations vary from short-term audits to ongoing management, with most strategic implementations showing measurable results within 3-6 months.
