Business Details
7 Years
experience
Your Trusted B2B Marketing Partner in Edinburgh
Founded in 2019, Labrakita Marketing specialises in B2B marketing for engineering and technical sectors. Our team combines 15 years of in-house marketing expertise from engineering industries with proven digital leadership. We focus on translating complex technical solutions into clear, customer-centric messaging that drives measurable growth. Our services span strategic branding, website development, content creation, and employer branding tailored to the engineering sector. We work with businesses from ambitious scale-ups to multinational corporations, delivering both immediate opportunities and long-term market presence.Our approach prioritises transparency, expertise, and results-driven communication. Based in Edinburgh, we serve clients across Scotland and globally. Our unique perspective is shaped by our experience in both agency and client-side roles, ensuring practical, impactful solutions. We pride ourselves on understanding the specific challenges of engineering businesses and providing marketing leadership that aligns with their operational realities. Our commitment to continuous learning and adaptation ensures clients stay ahead in competitive markets.
Services
Marketing strategy
Fractional CMO
Websites
Content creation
Employer branding
Details
- Year established: 2019
Highlights and features
- We have 15 years of experience in engineering sector marketing
- Our team includes a Chartered Marketer with proven industry expertise
- We deliver measurable results through tailored B2B strategies
- Our digital director brings 10+ years of web development leadership
- We specialise in translating technical complexity into clear messaging
Associations and certifications
- Chartered Institute of Marketing
Services
Marketing strategy
We develop tailored marketing strategies that align engineering capabilities with business objectives. Our approach combines sector-specific insights with proven methodologies to create actionable plans. We focus on building strong brand propositions that resonate with target audiences while ensuring measurable outcomes through continuous performance evaluation.
Fractional CMO
Our fractional CMO service provides senior marketing expertise without full-time costs. We offer strategic direction and implementation support scaled to business needs. This service includes market analysis, campaign planning, and team development while maintaining alignment with engineering business requirements.
Websites
We create professional websites that effectively showcase engineering capabilities. Our websites combine technical excellence with user-friendly design to convert visitors into leads. We focus on clear navigation, mobile responsiveness, and integration with business processes to maximise digital ROI.
Content creation
Our content services build authority and trust through valuable information. We produce technical articles, case studies, and white papers that demonstrate expertise. We also develop social media strategies and marketing materials that maintain consistent brand messaging across all platforms.
Employer branding
We help engineering firms develop compelling employer brands to attract and retain top talent. Our approach highlights unique workplace culture and career opportunities. We create authentic messaging that resonates with skilled professionals in competitive technical markets.
People
Samantha Tonge
Founder
With 15 years in engineering sector marketing, Samantha established Labrakita Marketing in 2019. As a Chartered Marketer, she has helped businesses from startups to multinationals develop customer-focused strategies that drive growth through effective communication and market positioning.
Erik Muggridge
Digital Director
Erik joined as Digital Director in 2025 with over a decade of web development experience. He has led digital projects across agencies and client-side roles, bringing technical expertise and a results-oriented approach to website development and digital marketing strategies.
Questions
What engineering sectors do you specialise in?
We work across multiple engineering disciplines including mechanical, electrical, and civil engineering, with experience in both product-based and service-oriented technical businesses.
How do you handle complex technical information?
Our team has extensive experience translating technical specifications into clear business benefits through strategic messaging frameworks that maintain accuracy while improving customer understanding.
Can you help with international marketing?
Yes, we support businesses operating globally with market-specific strategies, multilingual content considerations, and international SEO practices tailored to engineering industries.
What marketing methodologies do you use?
We combine traditional marketing frameworks with modern digital approaches, including inbound marketing, content marketing, and data-driven campaign optimisation specifically adapted for B2B engineering contexts.
How do you measure marketing success?
We use a combination of KPIs including lead generation metrics, website performance indicators, and brand awareness measurements tailored to each client's specific business objectives and industry benchmarks.
Reviews (2)
Gerald Goldner
Feb 24, 2021
Report
Positive:Professionalism,Quality,Responsiveness,Value
I had a two hour Linkedin advice and training session. The session was a one to one event on Zoom. Samantha, of Labrakita went through a lot of useful and helpful ideas and a number of on-screen demonstrations. I found the content and follow up notes to be very good, for me and my business
I had a two hour Linkedin advice and training session. The session was a one to one event on Zoom. Samantha, of Labrakita went through a lot of useful and helpful ideas and a number of on-screen demonstrations. I found the content and follow up notes to be very good, for me and my business
Loud & Proud Kit Cheng
Nov 25, 2020
Report
Outstanding customer service from Samantha. We have been working together since December 2019 to launch my life coaching website. Samantha knows what works and what doesn't for a website. She is upfront and assertive with what will work for my website and what isn't going to work. I loved Samantha's authenticity and transparency. She has integrity and will do what's right for her clients. I highly recommend Samantha's outstanding customer service.
