Business Details
24 Years
experience
Your Trusted Media and Advertising Partner in Edinburgh
We are a media and marketing agency based in Edinburgh that challenges convention and evolves with our clients as their marketing priorities change. Combining traditional, digital, and boutique outreach methods, we provide a unique agency experience. Founded in 2002, our team acts as an extension of your in-house marketing department, offering key insights to drive media performance. We believe in imagination and innovation, pushing boundaries to create campaigns that are beautiful, effective, and impactful.Our collaborative approach ensures we fully understand client needs before delivering creative solutions. With over 100 projects completed and 23 creators on our team, we maintain long-standing relationships with media owners to deliver best-in-class results. Our expertise spans media planning, buying, audience analysis, and digital transformation, supported by a proven track record serving Scotland's trusted brands.
Services
Media Planning
Media Buying
Audience Analysis
Digital Transformation
Collaborative Partnerships
Details
- Year established: 2002
Highlights and features
- We have 20 years of experience delivering media solutions across Scotland
- Our team of 23 creators combines traditional and digital expertise
- We maintain long-standing relationships with key media owners
- 100+ successful projects completed for trusted Scottish brands
- We provide 24-hour response guarantee for client inquiries
Services
Media Planning
Our media planning service combines industry expertise with data-driven insights to create effective advertising strategies. We analyse market trends and audience demographics to develop tailored media schedules that maximise client ROI. With 20 years of experience in the Scottish market, we ensure optimal channel selection and budget allocation for every campaign.
Media Buying
We act as a single point of contact for all media buying requirements, leveraging our established relationships with media owners to secure premium placements. Our team negotiates competitive rates while ensuring campaign objectives are met through strategic channel selection and real-time performance monitoring across traditional and digital platforms.
Audience Analysis
Through comprehensive audience analysis, we identify key demographic characteristics and media consumption patterns to inform channel selection. Our research-driven approach ensures advertising efforts are focused on platforms where target audiences are most engaged, maximising campaign effectiveness and return on investment.
Digital Transformation
We help businesses adapt to evolving digital landscapes by integrating technology across marketing operations. Our solutions focus on enhancing customer experiences through data analytics, automated processes, and innovative digital campaigns that align with changing consumer behaviours and industry trends.
Collaborative Partnerships
We build long-term partnerships with media owners and broadcasters to deliver innovative advertising solutions. Our collaborative approach ensures clients benefit from exclusive opportunities and tailored strategies developed through our extensive industry network and shared expertise.
People
Philip Jones
Managing Partner
Co-founder with 20 years' experience leading media strategy development and client relationship management. Specialises in creating innovative advertising solutions that combine traditional and digital approaches for maximum impact.
Graham Milne
Managing Partner
Media industry veteran with extensive expertise in strategic partnerships and business development. Focuses on maintaining strong relationships with media owners to secure premium advertising opportunities for clients.
Sarah Adam
Business Director
Marketing specialist with a proven track record in campaign management and client services. Leads strategic planning initiatives to ensure alignment between client objectives and media strategies.
Kerim McAteer
Head of Digital
Digital transformation expert responsible for developing innovative online advertising strategies. Specialises in integrating emerging technologies to enhance campaign performance and client ROI.
Euan Macnicol
Head of Research
Data analytics specialist leading audience research initiatives. Translates complex data insights into actionable strategies that drive effective media planning and buying decisions.
Questions
What media services does Spirit Media offer?
We provide comprehensive media planning, buying, audience analysis, and digital transformation services tailored to Scottish businesses' specific needs.
How does Spirit Media differ from other agencies?
Our unique combination of traditional and digital expertise, plus 20 years' local market knowledge, enables bespoke solutions that evolve with client needs.
Can I see examples of your work?
Yes, our case studies showcase successful campaigns for brands like Irn-Bru Carnival and Royal Edinburgh Military Tattoo on our website.
How do you ensure campaign effectiveness?
Through rigorous audience analysis, data-driven planning, and continuous performance monitoring across all media channels.
Do you work with businesses outside Scotland?
While based in Edinburgh, we primarily focus on serving Scottish brands and understanding their specific market requirements.
