Business Details
27 Years
experience
Your Trusted Content Partner Since 1999
Founded in 1999 as Ireland's original ICT news source through ENN, our journey transitioned in 2010 to become dedicated content partners for ICT companies, PR agencies, and marketing directors. With a team of former journalists, we leverage decades of experience in technical communication, journalistic integrity, and digital storytelling to create impactful content that elevates brands. Our expertise spans thought leadership articles, case studies, social media management, and white papers, serving clients across the UK, Ireland, and beyond. Recognized for our collaborative approach, we work seamlessly with creative agencies and in-house teams to craft clear, engaging content that resonates with target audiences.Backed by long-term client relationships and industry-specific insights, we deliver measurable results through tailored content strategies that align with business objectives. Our commitment to quality is reflected in our portfolio of global clients, including major brands like Aviva and Philips Medical, alongside innovative ICT firms and cultural organisations. Through rigorous research, strategic questioning, and deep technical understanding, we transform complex subjects into accessible narratives that drive engagement and build brand authority.
Services
Blog Writing
Product Sheets
Case Studies
Live Tweeting
Social Media Management
Website Copy
SEO
Details
- Year established: 1999
Highlights and features
- We pioneered Ireland's original ICT news source in 1999
- Our team comprises former journalists with technical expertise
- We create tailored content for ICT, PR, and cultural sectors
- Our clients include eir, Aviva, and Philips Medical
- We guarantee content quality through editorial excellence
What people say
High-quality content
Fantastic to work with
Excellent writing
Creative and collaborative
Fast turnaround
Services
Blog Writing and Editing
Our blog writing service transforms complex technical topics into engaging content that establishes thought leadership. Experienced journalists research subjects thoroughly, interview industry experts, and craft compelling narratives that improve brand visibility. This service helps businesses maintain consistent content calendars while ensuring alignment with SEO best practices and target audience needs.
Case Studies
We conduct professional interviews to create authentic customer case studies that demonstrate real-world value. Our journalistic approach captures genuine client experiences through structured questionnaires and expert editing. These case studies serve as powerful marketing tools that build credibility and provide social proof for products or services.
Social Media Management
Our comprehensive social media service includes content calendar development, post creation, and engagement management across major platforms. We create strategic content plans that align with marketing objectives while maintaining brand consistency. The service also covers influencer relationship development and performance analytics to measure campaign effectiveness.
Product Sheets
We produce clear, concise product documentation that effectively communicates features and benefits. Our technical writers collaborate with product teams to create materials that support sales efforts and customer understanding. This service includes creating data sheets, user manuals, and marketing collateral that combine technical accuracy with persuasive communication.
Website Copy and SEO
We craft optimised website content that balances search engine requirements with user engagement. Our writers combine keyword research with brand messaging to create compelling web copy. The service includes content audits, SEO recommendations, and creating meta descriptions that improve click-through rates from search engine results.
People
Sheila Averbuch
Managing Director
Former USA Today correspondent with journalism degrees from Stanford and Harvard, Sheila specialises in technical content creation and leads strategic content development for ICT clients.
Deirdre McArdle
Copywriter
Former Deputy Editor of ElectricNews.net with 15 years' technical writing experience, Deirdre creates marketing collateral and manages blog content for enterprise clients.
Ralph Averbuch
Marketing Director
Industry veteran with communications degree from Queen Margaret University, Ralph manages technology requirements and serves as content strategy advisor for major client accounts.
Questions
What industries does ENNclick specialise in?
We specialise in ICT companies, PR agencies, and cultural organisations, leveraging our technical expertise and journalistic background to create targeted content across these sectors.
How does ENNclick handle complex technical subjects?
Our team of former journalists uses structured research, expert interviews, and editorial experience to simplify complex topics into clear, engaging content that maintains technical accuracy.
What content formats do you offer?
We provide blogs, case studies, white papers, product sheets, social media content, and website copy, along with live tweeting services for major industry events.
How long does content creation typically take?
Turnaround times vary by project scope but we maintain fast delivery through efficient processes developed over 20+ years of experience in professional content creation.
Can you work with international clients?
We serve clients across the UK, Ireland, Germany, and beyond, with proven experience partnering with global brands and adapting content for different market requirements.
Do you handle content strategy or just writing?
We provide full content lifecycle services including strategy development, content creation, distribution planning, and performance measurement to maximise marketing effectiveness.
