Business Details
13 Years
experience
Strategic Copywriting for Global Brands
Brand New Copy is a strategic copywriting studio established in 2013, led by award-winning copywriter Jamie Thomson. With over 15 years of professional writing experience and a proven track record of delivering 700+ projects, we specialise in transforming complex information into clear, persuasive communications for global brands. Our consultancy-led approach ensures every piece of copy aligns with business objectives, strengthens market positioning, and delivers measurable impact across sectors including energy, sustainability, technology, and finance.Our BNC Methoda five-stage process of briefing, framing, structuring, managing, and craftingprovides clients with consistency, clarity, and confidence in their messaging. Recognised as Copywriting Service of the Year in 2025 by the Scotland Prestige Awards and Client Service Excellence Awards, we maintain an 85% client return rate through precision, partnership, and a relentless focus on commercial outcomes.
Services
Strategic Copywriting
Website Copywriting
Annual Report Writing
White Paper Writing
Case Study Writing
Tone of Voice Guidelines
Content Marketing
SEO Copywriting
Technical Writing
Brand Messaging
Details
- Year established: 2013
Highlights and features
- We have over 15 years of experience in strategic copywriting for complex industries
- Our BNC Method ensures rigorous, consistent messaging across all communications
- We specialise in sectors where clarity and compliance are critical
- 85% client return rate demonstrates long-term trust and satisfaction
- Awarded Copywriting Service of the Year by Scotland Prestige Awards in 2025
What people say
Nailed our tone of voice
Understood our audience
Pitch perfect piece of work
Robust process
Boost of motivation
Services
Strategic Copywriting
Our strategic copywriting services combine business objectives with persuasive communication. We help brands define core messages, align stakeholder priorities, and create content that strengthens market positioning. Through the BNC Method, we ensure every word serves a purpose, delivering measurable impact for clients in regulated industries.
Website Copywriting
We craft website copy that balances style with persuasion, making complex offerings simple to understand. Our approach focuses on guiding visitors through value propositions with clarity, building trust, and encouraging action. Each project incorporates SEO principles and audience-specific messaging tailored to technical sectors.
Annual Report Writing
Our annual report writing services transform financial and operational data into clear, engaging narratives. We specialise in creating documents that meet compliance requirements while communicating achievements to investors and stakeholders. This includes structuring content, developing key messages, and ensuring consistency across disclosures.
White Paper Writing
We produce authoritative white papers that demonstrate expertise and drive lead generation. Our process includes research, competitor analysis, and structured frameworks to present technical information clearly. These documents help clients establish credibility and guide decision-makers through complex purchasing processes.
Case Study Writing
We create compelling case studies that highlight client challenges, solutions, and measurable outcomes. Through stakeholder interviews and strategic messaging, these narratives prove value propositions and build credibility. Each case study follows a proven structure to maximise impact across marketing channels.
People
Jamie Thomson
Founder & Strategic Copywriter
Jamie Thomson is an award-winning strategic copywriter with over 15 years' experience delivering 700+ projects for global brands. He founded Brand New Copy in 2013 after a decade in journalism and digital marketing, bringing a unique blend of storytelling and commercial awareness to complex industries.
Questions
What industries do you specialise in?
We focus on sectors where clarity and compliance matter most: energy, sustainability, technology, finance, and education. Our experience extends to regulated environments requiring precise communication for investors, regulators, and technical audiences.
How does your strategic approach differ from traditional copywriting?
We start by defining business objectives and audience needs before writing begins. Our BNC Method ensures every piece aligns with commercial goals through structured briefing, messaging frameworks, and strategic alignment across communications.
What deliverables can I expect?
We provide clear, purpose-driven content tailored to your needs—website copy, annual reports, white papers, case studies, tone-of-voice guidelines, and messaging frameworks. All work includes strategic rationale and documentation for future consistency.
How do you ensure content quality?
We combine journalistic research standards with commercial writing expertise. Every project undergoes rigorous review processes, including competitor analysis, stakeholder interviews, and multiple editing rounds to guarantee accuracy and effectiveness.
What is your pricing structure?
We provide fixed quotes based on project scope, considering research requirements, word count, and strategic complexity. Typical ranges: website projects £2,000+, messaging strategy £1,500+, annual reports £6,500.
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