Business Details
10 Years
experience
Award-Winning PR Services in Edinburgh
Established in 2016, McDaid PR is an independent public relations consultancy founded on principles of flexibility, transparency, and exceptional client service. With 18 years of experience in media relations and strategic communications, we specialise in securing high-impact media coverage, crafting compelling narratives, and delivering measurable outcomes for clients across the UK. Our expertise spans science, environment, education, third sector, energy, and arts sectors, supported by extensive media contacts and a proven track record of placing clients in national and international headlines. We prioritise ethical practices, direct communication, and tailored solutions to meet each client's unique objectives. 
Services
Media relations
Copywriting
Social media strategy
Event management
Video production
Details
- Year established: 2016
Highlights and features
- 18 years' experience securing national and international media coverage
- Extensive contacts across UK and global media outlets
- Transparent, client-focused approach with no hidden fees
- Proven success in media relations and event management
- Specialist knowledge in translating complex concepts for mainstream audiences
What people say
Award-winning PR
Excellent media contacts
Transparent approach
Measurable outcomes
Highly recommended
Services
Media relations
We secure impactful media placements in national and international outlets through strategic storytelling and established journalist relationships. Our approach combines tailored press releases, exclusive story angles, and photography expertise to maximise visibility. Clients benefit from our deep understanding of media cycles and editorial priorities across print, digital, and broadcast platforms.
Copywriting
Our copywriting services produce engaging, results-driven content for annual reports, marketing materials, and award submissions. We specialise in distilling complex information into clear, compelling narratives that highlight organisational achievements and values. Each piece is crafted to resonate with target audiences while maintaining brand voice and messaging consistency.
Social media strategy
We develop tailored social media strategies that build in-house capacity while delivering measurable engagement growth. Our training sessions cover platform selection, content planning, and crisis management. We focus on creating authentic connections through strategic posting schedules, audience analytics, and creative content development aligned with brand objectives.
Event management
From intimate product launches to large-scale conferences, we handle every detail of event organisation. Our services include venue selection, guest coordination, AV management, and branding execution. We ensure seamless experiences that align with client goals, whether hosting industry leaders or community stakeholders in formal or creative settings.
Video production
We collaborate with production partners to create professional video content for digital platforms and conferences. Our end-to-end service covers concept development, scriptwriting, location scouting, and post-production editing. Videos are tailored to specific platforms while maintaining narrative coherence and brand messaging across social media, websites, and presentation environments.
People
Sarah McDaid
Founder & PR Consultant
Award-winning PR professional with 18 years' experience securing media coverage for UK clients. Specialises in science communication and stakeholder engagement. Holds extensive media contacts and event management expertise, including royal engagements. Committed to ethical, transparent client representation.
Questions
What sectors does McDaid PR specialise in?
We work across science, environment, education, third sector, energy, food and drink, banking, and arts heritage sectors, translating complex concepts for mainstream audiences.
Can you help with international media coverage?
Yes, our media contacts span Scotland, the UK, and global trade press, with proven success in securing coverage in outlets like BBC, Reuters, and international publications.
Do you offer social media management services?
We provide strategic social media training and advice, focusing on building in-house capacity while offering guidance on content creation and audience growth.
What event management experience do you have?
We've organised high-profile events including royal luncheons, product launches, and stakeholder engagement events, handling all logistics from concept to execution.
How do you handle copywriting for awards or reports?
We create compelling, award-winning content for annual reports, marketing materials, and grant applications, highlighting your organisation's unique achievements and value.
What makes McDaid PR different from other agencies?
Our founder's 18 years of experience, commitment to transparency, and ethical approach ensure tailored solutions that prioritise client needs over generic PR tactics.
