Business Details
Your Trusted Insurance Partner in Kidlington
Platinum Choice Insurance was founded on the principle that insurance should be transparent, comprehensible, and tailored to individual needs. With over 40 years of combined experience in the insurance industry, our team prioritises client understanding and satisfaction above all else. We specialise in demystifying complex policies, ensuring clients fully grasp the scope of their coverage, including exclusions and clauses. As an independent broker, we act solely in our clients' interests, sourcing policies from a diverse range of insurers to find the most suitable options. Our approach combines traditional service values with modern technology, offering a personal touch without the frustrations of impersonal call centres or opaque online systems.We pride ourselves on our expertise in commercial, property, motor, and travel insurance, with a particular focus on niche markets such as unoccupied properties and high-performance vehicles. Our commitment extends beyond policy acquisition; we support clients through the claims process to ensure fair and timely resolutions. With over 2,000 clients and a reputation for integrity, we continue to grow by prioritising advice over price. Our team's extensive industry knowledge, spanning decades in roles from junior positions to senior management, ensures we address even the most complex insurance challenges with confidence and authority.
Services
Motor Insurance
Commercial Insurance
Property Insurance
Travel Insurance
Specialist Insurance
Highlights and features
- We offer over 40 years of combined insurance industry expertise.
- Our team provides bespoke policies tailored to individual client needs.
- We act as independent brokers, prioritising client interests over insurers.
- We specialise in complex insurance areas like unoccupied properties and high-performance vehicles.
- We ensure full policy transparency, explaining exclusions and clauses clearly.
Associations and certifications
- Financial Conduct Authority
Services
Motor Insurance
We provide comprehensive motor insurance solutions for private and commercial vehicles, including high-performance, modified, and classic cars. Our policies cater to unique needs such as courier fleets and specialist vehicles. With deep industry expertise, we ensure coverage aligns precisely with client requirements, offering clarity on terms and exclusions.
Commercial Insurance
Our commercial insurance services cover professional indemnity, public liability, and tailored policies for tradesmen, property owners, and fleets. We address complex business risks with customised solutions, leveraging decades of experience to protect diverse industries from unforeseen liabilities and operational disruptions.
Property Insurance
We offer buildings and contents insurance for standard and non-standard properties, including landlords, HMOs, and unoccupied homes. Our approach ensures clients understand policy nuances, providing peace of mind through comprehensive coverage for both residential and investment properties.
Travel Insurance
Our travel insurance policies cover single trips, annual plans, and specialist activities, including winter sports and pre-existing medical conditions. We prioritise clarity on coverage limits and exclusions, ensuring clients are protected against unexpected travel-related risks and emergencies.
Specialist Insurance
We provide tailored insurance for unique needs such as flood risks, subsidence, home workers, and gap year adventures. Our expertise in non-standard policies ensures clients with complex requirements receive bespoke solutions that mainstream providers often overlook.
People
Martin Ridewood
Partner
With 28 years in insurance, Martin specialises in commercial and unoccupied property policies. He founded Platinum Choice to prioritise client understanding over technical jargon, leveraging his experience from Thames City and A-Plan Insurance to build a client-focused brokerage.
Mark Gee
Partner
Mark brings over 30 years in financial markets, including corporate finance at Legal and General. His background as a former professional footballer and mortgage broker owner complements his role in establishing Platinum Choice's client-centric ethos and growth strategy.
Kevin Hayes
Insurance Consultant
With 30 years in insurance, Kevin focuses on home, motor, and commercial policies. His managerial experience at Swinton and Towergate informs his bespoke approach, aligning with Platinum Choice's commitment to advice-driven service over price-based competition.
Nick Davies
Insurance Executive
Nick joined Platinum Choice in 2016 after 28 years in personal insurance roles. His expertise in motor and household policies, combined with a passion for client care, drives his aspiration to expand into commercial insurance and support business growth.
Michael Ridewood
Apprentice
Currently completing a Level 3 NVQ in Business Administration, Michael supports office operations and client renewals. His interest in specialist motor insurance and administrative skills reflect Platinum Choice's investment in nurturing talent and ensuring operational excellence.
Questions
How do you ensure I get the right insurance policy?
We review your needs in detail, explain policy terms clearly, and source options from multiple insurers to find the most suitable coverage tailored to your specific requirements.
What sets Platinum Choice apart from other brokers?
We prioritise transparency and client education over price, offering a personal service with decades of expertise in complex insurance areas that others may overlook.
Can you help if I've had trouble getting insured before?
Yes, we specialise in reviewing difficult cases and finding solutions for clients who struggle with standard insurance offerings, leveraging our industry connections and expertise.
How do you handle insurance claims?
We support you through the claims process to ensure fair and timely resolutions, using our expertise to navigate insurers and advocate for your best interests.
What areas do you cover?
Based in Kidlington, we serve clients nationwide with insurance solutions tailored to both local and national needs, including specialist coverage for non-standard properties and businesses.
Reviews (4)
Relton Herron
Nov 09, 2020
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Positive:Professionalism,Quality,Responsiveness,Value
I had excellent service from Darren at Platinum Choice and would definitely recommend them.
I had excellent service from Darren at Platinum Choice and would definitely recommend them.
Gary Bassett
Dec 05, 2019
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I've used Platinum Choice for my insurance for over five years now. I get consistently good advice from all the team. If I get a product offered from elsewhere, Platinum Choice will look at it and let me know the real pitfalls (or not) associated with it. I thoroughly recommend Platinum Choice.
Hilary Nightingale
Jul 29, 2017
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Martin at Platinum was fantastic at explaining my cover to me. I was buying a new house and needed insurance before we moved in. Even though I cannot commit all the details to memory for both contents and building cover, I am now confident that any claims will be paid out, as I am properly covered! I do not know the jargon and loop-holes and Martin was expert at not speaking down to me! If you want an insurance broker who speaks human, talk to Platinum Choice!
Jon Gardner
May 20, 2016
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I have dealt with Martin and several other advisors at Platinum Choice for over a year now, and am happy to give them 5 stars. I run a small business and found that both my Public Liability insurance quote, and my van insurance quote outmatched what I could find online. Can't say fairer than that.
Suffice to say, Platinum Choice will continue to have my business based on their consistently outstanding customer service and ability to source competitive quotations.
Suffice to say, Platinum Choice will continue to have my business based on their consistently outstanding customer service and ability to source competitive quotations.
