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Your Trusted Partner for Short Term Loan Solutions
Established over four decades ago, Forward Finance operates as a trusted local loan provider under the Forward Finance brand. Our family-run business prioritises straightforward financial solutions tailored to individual needs, serving communities across Hertfordshire and London Colney. With FCA regulation and a commitment to affordability, we specialise in short-term loans with flexible repayment options, including same-day transfers for urgent requirements.

Our local agents, familiar with the communities they serve, ensure a personal approach to customer relationships, supported by 30 years of operational experience. We maintain transparency in all dealings, with no hidden charges, and offer adaptable payment plans aligned with clients' income schedules. Our services, available through in-home visits or telephone contact, reflect a dedication to customer satisfaction through accessible, ethical lending practices.
Services
Short Term Loans Home Collected Loans Flexible Repayments Same-Day Transfers Emergency Loans
Highlights and features
  • We are a family business with over 40 years of local lending experience
  • Flexible repayment schedules matching your income pattern
  • Same-day cash transfers upon loan approval
  • FCA-authorised with transparent, no-hidden-fee policies
  • Local agents providing personalised community-based service
Associations and certifications
  • Financial Conduct Authority
What people say
Excellent Very helpful Service with a smile
Services
Short Term Loans
Our short-term loans provide quick financial solutions for unexpected expenses. Designed for urgent needs like car repairs or appliance replacements, these unsecured loans offer rapid approval and flexible repayment terms. Customers benefit from transparent terms with no hidden charges.
Home Collected Loans
We offer convenient in-home loan arrangements through local agents. This service allows face-to-face discussions about loan terms and repayment plans tailored to individual circumstances. Our agents provide ongoing support throughout the loan period.
Flexible Repayments
Our repayment plans adjust to match customers' income schedules. Options include weekly, fortnightly, or monthly payments that fit individual financial patterns. We accommodate changing circumstances without additional fees.
Same-Day Transfers
Approved loans receive immediate fund transfers to customer accounts. This service ensures rapid access to emergency funds, typically completed within 24 hours of application approval through secure electronic transfers.
Local Agent Support
Our locally-based agents provide personalised financial guidance and loan management. They maintain ongoing relationships with customers, offering tailored advice and payment arrangement assistance throughout the loan term.
Questions
What are short term loans?
Short term loans are small, unsecured personal loans designed for unexpected expenses. We offer quick approval and flexible repayment terms to help with urgent financial needs.
How do I apply for a loan?
Complete our online application form, then discuss details with your local agent. We'll review your request and provide a decision within 24 hours if approved.
What payment methods do you offer?
Choose from debit card payments, standing orders, or cash collection by local agents. We set up payment plans to match your income schedule.
Can I get emergency funding?
Yes, we provide same-day transfers for approved emergency loans. Our flexible repayment options help manage unexpected expenses like car repairs or medical bills.
Are you FCA regulated?
Yes, we're authorised and regulated by the Financial Conduct Authority (FCA) under number 670659, ensuring compliance with strict financial regulations and consumer protections.
Reviews (2)
Twix
Sep 07, 2017 Report
The store is ok but remember if your selling gold jewellery look elsewhere I turned to this store when I was in desperate need of money the quote I got given was just over a hundred pounds less than another store very close to this one offerd me I can understand businesses have to make money as well but this was just greed and them trying to take advantage of desperate people but please remember there a lot more shops close bye who are willing to offer the same service but in a much more professional way and with honest prices remember gold is bought on a live scrap price so most shops will buy
Sandie Ellis
Nov 12, 2016 Report
Always very helpful and very friendly..been using this service for a few years now..good to know there is a little financial assistance when needed and know that it's always service with a smile