Business Details
27 Years
experience
Strategic PR & Communications Agency for Global Brands
Established over 25 years ago, ANM is an independent communications agency specialising in strategic brand development and media relations. Our expertise spans consumer, lifestyle, and luxury sectors, serving both emerging brands and multinational corporations. We combine deep UK media relationships with a global network of partner agencies to deliver high-impact campaigns tailored to evolving market demands. Our team of experienced practitioners, including senior partners Annabel McAvoy, Dominic McCarthy, and Louisa McCarthy, provides dedicated support across digital strategy, experiential marketing, and talent engagement.Through strategic acquisitions like LDR (drinks sector) and Dowal Walker (beauty communications), we've expanded our specialist capabilities while maintaining exceptional client service continuity. Our approach integrates global consumer insights with local market knowledge to create inspiring, results-driven communications that resonate across communities and cultures.
Services
Brand Strategy
Media Relations
Digital Campaigns
Event Management
Sponsorship
Content Creation
Crisis Management
Influencer Engagement
Media Training
Campaign Development
Details
- Year established: 1999
Highlights and features
- 25+ years' experience in strategic brand communications
- Established network of global partner agencies
- Specialist teams in digital, experiential, and talent engagement
- Proven track record with luxury and lifestyle brands
- Recent acquisitions enhancing drinks and beauty sector expertise
Services
Brand Strategy
We create comprehensive brand strategies that define purpose, positioning, and communication platforms. Our approach combines market analysis with consumer insights to develop distinctive brand identities that resonate across global markets while maintaining local relevance. Our expertise spans from startup brand creation to repositioning established luxury brands.
Media Relations
Our media relations services include press office management, media training, and targeted outreach to UK and international media. We leverage established relationships with editors and influencers to secure strategic coverage that builds brand credibility and drives engagement across traditional and digital platforms.
Digital Campaigns
We develop integrated digital campaigns combining content strategy, influencer partnerships, and data analytics. Our approach focuses on creating shareable content and measurable engagement through targeted social media strategies, digital activations, and performance-driven online initiatives tailored to brand objectives.
Event Management
From concept development to execution, we create immersive brand experiences that engage audiences through live events, product launches, and exclusive gatherings. Our services include venue selection, guest management, and production coordination to deliver memorable brand activations that generate media coverage and consumer engagement.
Crisis Management
We provide comprehensive crisis preparedness and response strategies to protect brand reputation. Our services include scenario planning, media response protocols, and real-time reputation monitoring to ensure swift, coordinated responses that maintain stakeholder trust during challenging situations.
People
Annabel McAvoy
Senior Partner
With 25+ years in communications, Annabel specialises in luxury brand strategy and media relations. She leads major client accounts and mentors junior team members, leveraging extensive industry contacts to deliver impactful campaigns for global clients.
Dominic McCarthy
Senior Partner
Dominic brings expertise in digital strategy and influencer engagement. He oversees campaign development and implementation, focusing on innovative approaches that combine traditional PR with modern digital tactics to maximise brand visibility.
Louisa McCarthy
Senior Partner
Specialising in experiential marketing and event management, Louisa leads the planning and execution of high-profile brand activations. Her background in creative direction ensures campaigns deliver both memorable experiences and measurable business outcomes.
Questions
What sectors does ANM specialise in?
We focus on consumer, lifestyle, and luxury sectors, with specialist expertise in drinks and beauty through our acquired agencies LDR and Dowal Walker.
How does ANM handle global campaigns?
Our global network of partner agencies enables coordinated campaign implementation across 40+ markets while maintaining local market relevance.
What services does ANM offer?
We provide brand strategy, media relations, digital campaigns, event management, influencer engagement, and crisis communications services.
How experienced is the ANM team?
Our senior partners have combined 75+ years' experience, supported by dedicated specialists in digital strategy, experiential marketing, and talent engagement.
Can ANM work with startups?
Yes, we support both emerging brands and established corporations, tailoring our approach to each client's specific needs and growth stage.
What makes ANM different from other agencies?
Our combination of 25+ years' experience, global network, and recent sector-specific acquisitions provides unique capabilities in luxury and lifestyle communications.
