Business Details
Expert Brand Strategy & Market Research Consultancy
Real World Planning is a brand strategy and market research consultancy led by Helen Weavers, combining 30+ years of industry experience with actionable insights and creative solutions. Our expertise spans brand positioning, communications development, and ESG strategy, serving clients across FMCG, retail, and hospitality sectors in the UK and Europe. Helen's career includes leadership roles at BBH, RKCR, and New Commercial Arts, alongside independent consultancy work that prioritises real-world effectiveness over abstract theory. We specialise in qualitative research, quantitative data analysis, and tailored training workshops designed to equip teams with practical strategic frameworks.Our approach balances robust analysis with big-brand thinking, evidenced by successful collaborations with Sainsbury's, Orkla, and The Climate Group. Helen's credentials as an IPA Effectiveness Awards author, coach, and judge underscore our commitment to measurable outcomes. Client testimonials highlight our ability to deliver clarity in complex brand challenges while maintaining an enjoyable, collaborative working dynamic. We focus on sustainability-driven behaviour change and communications that resonate with real consumers, avoiding over-intellectualised solutions in favour of grounded, profitable strategies.
Services
Brand Positioning
Market Research
Training Workshops
Communications Development
ESG Strategy
Details
- Year established: 2025
Highlights and features
- 30+ years of experience in brand strategy and market research
- Proven track record with major brands like Sainsbury's and Orkla
- Specialist expertise in ESG and sustainability strategy
- Actionable insights derived from qualitative and quantitative research
- Tailored training workshops for strategic capability building
What people say
Top quality consumer insight
Great fun to work with
Remarkable results
Actionable perspectives
Industry-leading expertise
Services
Brand Positioning
Developing distinct brand positions grounded in market realities and consumer insights. We combine data analysis with creative thinking to create actionable strategies that drive brand growth. Our approach ensures relevance across FMCG, retail, and hospitality sectors while delivering measurable business impact through sustained consumer engagement.
Market Research
Conducting qualitative and quantitative research to uncover actionable consumer insights. Our methodology includes creative development testing, data review, and behavioural analysis to inform strategic decisions. This service helps clients understand market dynamics and consumer motivations in complex sectors like retail banking and sustainability initiatives.
Training Workshops
Designing and facilitating interactive workshops that build strategic capabilities within teams. Sessions focus on practical frameworks for brief response and strategy development, improving agencies' ability to create differentiated campaigns. Tailored content ensures immediate applicability to clients' specific brand challenges and business objectives.
Communications Development
Creating effective communication strategies that balance creativity with commercial viability. We assess campaign effectiveness and develop award-winning entries while ensuring brand consistency across channels. Our expertise addresses fragmented media environments through solutions that maintain memorability and drive business results.
ESG Strategy
Formulating environmental, social, and governance strategies that drive sustainable business practices. This service focuses on consumer behaviour change through actionable insights, helping brands implement initiatives that align with both ethical standards and commercial objectives in sectors ranging from food services to retail.
People
Helen Weavers
Founder & Consultant
With 30+ years in brand strategy, Helen combines advertising agency leadership at BBH and RKCR with independent consultancy experience. Her expertise spans FMCG, retail, and sustainability sectors, delivering actionable insights through research, training, and strategic planning.
Questions
What sectors does Real World Planning specialise in?
We focus on FMCG, retail, hospitality, and sustainability sectors, with extensive experience across advertising, brand strategy, and market research applications.
How does Helen Weavers approach brand strategy?
Helen combines 30+ years of advertising experience with data-driven insights to create grounded, actionable strategies that balance creativity with commercial viability for measurable business impact.
What training services are available?
We offer custom workshops on strategic planning frameworks, brief response techniques, and campaign development tailored to marketing teams' specific needs and business objectives.
Can you explain your ESG strategy approach?
Our ESG strategy focuses on consumer behaviour change through actionable insights, helping brands implement sustainable practices that align with both ethical standards and commercial goals.
How do you ensure communications effectiveness?
We assess campaign performance using qualitative research and quantitative analysis, developing strategies that maintain brand consistency while delivering measurable business results in fragmented media environments.
