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Strategic Communications Experts in London
Borkowski is a pioneering public relations and strategic communications agency with over 35 years of expertise in shaping narratives and influencing public perception. Founded on the principles of showbusiness and inspired by the legacy of P.T. Barnum, we specialise in crafting impactful campaigns that generate fame, protect reputations, and drive cultural conversations. Our full-service approach encompasses Consumer PR, Corporate Communications, Arts & Entertainment PR, and Crisis & Reputation Management, serving clients ranging from high-profile individuals to global brands. We pride ourselves on our ability to navigate the fast-evolving media landscape, cutting through the noise with creative, results-driven strategies. Our team of seasoned professionals combines deep industry knowledge with innovative thinking to deliver headline-making campaigns that resonate with influential audiences.

From launching groundbreaking initiatives like PREEMPT, the world's first reputation insurance against cancel culture, to managing high-stakes crises for prominent figures, we consistently push the boundaries of modern communications. Our commitment to excellence is reflected in our track record of successful partnerships with clients who value ambition, originality, and the power of strategic storytelling. With a heritage rooted in understanding the psychology of public engagement, we continue to redefine the art of communication in an increasingly complex and competitive media environment.
Services
Consumer PR Corporate Communications Crisis Management Arts & Entertainment PR Reputation Insurance Media Campaigns Strategic Consultancy Cultural Trend Analysis Publicity Stunts Influencer Partnerships
Highlights and features
  • We have over 35 years of experience in strategic communications and reputation management.
  • Our team specialises in high-impact crisis management and cultural trend navigation.
  • We pioneered PREEMPT, the world's first cancel culture insurance solution.
  • Our creative campaigns consistently generate media coverage and cultural relevance.
  • We combine psychological insight with modern communication tools for maximum impact.
What people say
Inspired a new generation Compelling narrative creation Sophisticated communication strategies Media trend expertise Reputation protection success
Services
Consumer PR
We create compelling consumer PR campaigns that build brand awareness and drive cultural conversations. Our approach combines creative storytelling with strategic media placement to engage target audiences and generate impactful coverage. With expertise across multiple sectors, we help brands establish thought leadership and maintain positive public perception through tailored communication strategies.
Crisis Management
Our crisis management team specialises in protecting reputations during challenging situations. We develop proactive strategies and rapid response protocols to mitigate damage and maintain client credibility. With experience handling high-profile cases, we combine psychological insight with media expertise to navigate complex scenarios and restore public confidence through transparent communication.
Arts & Entertainment PR
We provide specialist PR services for arts and entertainment clients, from individual artists to major cultural institutions. Our team understands the unique dynamics of creative industries, delivering campaigns that amplify cultural impact while managing sensitive reputations. We connect artistic vision with media opportunities to create compelling narratives that resonate with both traditional and digital audiences.
Corporate Communications
Our corporate communications services help businesses maintain consistent messaging across all platforms. We develop comprehensive communication strategies that align with organisational goals while managing stakeholder relationships. From executive positioning to internal communications, we ensure brands maintain credibility and thought leadership in competitive business environments through targeted media engagement and strategic content creation.
PREEMPT Reputation Insurance
PREEMPT is the world's first reputation insurance product designed to protect against cancel culture and culture wars. Developed in partnership with risk specialists, this innovative solution combines proactive reputation monitoring with crisis response support. We provide clients with both preventative strategies and immediate expert intervention when facing public backlash or reputational threats in today's volatile social climate.
People
Mark Borkowski
Founder and Principal
With over 35 years in strategic communications, Mark Borkowski has shaped the PR industry through innovative campaigns and cultural insight. His expertise in media psychology and reputation management has established Borkowski as a leading authority in modern public relations.
James Lovell
Creative Director
As Creative Director, James Lovell leads campaign development with a focus on impactful storytelling and media engagement. His strategic creativity has delivered numerous successful PR initiatives for high-profile clients across entertainment, corporate, and cultural sectors.
Gregor Cubie
Director of Strategy & Innovation
Gregor Cubie drives strategic innovation at Borkowski, combining data analysis with creative thinking to develop forward-looking communication strategies. His expertise in media trends helps clients navigate the evolving digital landscape and maintain competitive advantage.
Dee McCourt
Head of Arts & Entertainment
Dee McCourt leads our arts & entertainment division with specialist knowledge of cultural industries. Her deep understanding of creative sectors enables tailored PR strategies that protect reputations while amplifying artistic impact through strategic media exposure.
Janek Borkowski
Strategy & Innovation Projects Director
Janek Borkowski focuses on innovative communication solutions, developing cutting-edge approaches to reputation management. His work on digital strategy and emerging media trends ensures clients remain ahead of industry developments and public sentiment shifts.
Questions
What makes Borkowski different from other PR agencies?
Borkowski combines 35+ years of media psychology expertise with innovative storytelling techniques, creating campaigns that shape cultural conversations while protecting reputations through proactive strategies.
How does PREEMPT reputation insurance work?
PREEMPT combines proactive reputation monitoring with crisis response support, offering clients both preventative strategies and immediate expert intervention when facing public backlash or reputational threats.
What industries do you specialise in?
We work across consumer brands, corporate sectors, and arts & entertainment, with particular expertise in managing high-profile reputations and navigating complex media environments.
How do you handle international PR campaigns?
Our global network and understanding of cultural dynamics enable effective cross-border campaigns, maintaining consistent messaging while adapting to local media landscapes and audience expectations.
What crisis management services do you offer?
We provide comprehensive crisis management including risk assessment, response planning, and media handling, combining psychological insight with rapid response protocols to protect client reputations.
Can you help with personal reputation management?
Yes, we specialise in managing personal reputations for high-profile individuals, offering tailored strategies that maintain public credibility while addressing specific media challenges and opportunities.