Business Details
33 Years
experience
Emergency
services
Trusted Home Insurance Solutions in London
Cherish Insurance Brokers has been delivering high-quality insurance solutions since 1993, prioritising client needs through tailored policies and exceptional service. As a trusted provider for British service personnel under the Forces Plan, we combine decades of expertise with a commitment to transparency and customer-centric values. Our policyholder promise ensures claims are resolved within five working days, with personal data safeguarded and complaints addressed promptly. Regulated by the Financial Conduct Authority and supported by UK-based teams, we offer Flood Re-accredited policies for flood-prone properties, alongside 24/7 claims assistance. With advanced geo-mapping technology, we underwrite properties in high-risk areas, providing competitive coverage for homes, second residences, and buy-to-let investments.Our partnerships with the British Insurance Brokers' Association and Services Insurance & Investment Advisory Panel reinforce our industry authority. Backed by Plum Underwriting Limited's FCA-authorised framework, we maintain a reputation for reliability and innovation. Our transferrable no-claims discount and UK-focused support teams ensure long-term client satisfaction. Through continuous product development, we address evolving risks while maintaining affordability and comprehensive protection.
Services
Home Insurance
Second Home Insurance
Residential Landlord Insurance
B&B Insurance
Forces Plan Policy
Flood Re Cover
Details
- Year established: 1993
Highlights and features
- We offer 24/7 claims notification and resolution within 5 working days.
- Our policies are FCA-regulated and BIBA member-backed for trustworthiness.
- We provide Flood Re-accredited insurance for high-risk flood areas.
- UK-based service teams ensure localised support and expertise.
- Advanced geo-mapping technology enables coverage in high-risk postcodes.
Associations and certifications
- Financial Conduct Authority
Services
Home Insurance
Cherish Home Insurance provides up to 2 million buildings and 250,000 contents coverage with accidental damage included. Policies feature new-for-old replacements, subsidence protection, and up to 5 million public liability. Ideal for primary residences requiring comprehensive protection against fire, flood, and theft.
Second Home Insurance
Tailored for UK holiday properties, this policy offers 1 million buildings and 75,000 contents coverage with optional paying guests protection. Includes employer's liability up to 10 million and alternative accommodation support for rental income protection.
Residential Landlord Insurance
Designed for buy-to-let properties, this service includes 1 million buildings and 75,000 contents coverage with malicious damage protection. Features loss of rental income up to 20% of sum insured and legal expenses cover up to 50,000 for tenancy disputes.
B & B Insurance
Combines home insurance with business coverage for small B&Bs. Includes 15,000 business equipment protection, loss of income up to 30,000, and employer's liability up to 10 million. Suitable for properties with up to 5 bedrooms.
Flood Re Cover
Flood Re-accredited policies enable affordable coverage for high-risk properties. Available as an add-on to home, second home, and landlord insurance with no compromise on standard policy benefits and exclusions.
Questions
What types of insurance does Cherish offer?
We provide home, second home, residential landlord, B & B, and Forces Plan policies through approved intermediaries.
Can I get insurance for a flood-risk property?
Yes, we offer Flood Re-accredited policies for homes in high-risk flood areas.
Are claims handled outside office hours?
Yes, our 24/7 claims line operates every day of the year with resolution within 5 working days.
Do you cover holiday rental properties?
Yes, our Second Home Insurance includes optional paying guests cover with employer's liability.
Is Cherish regulated by the FCA?
Yes, we're authorised and regulated by the Financial Conduct Authority under FRN 309166.
Can non-UK residents get coverage?
Yes, non-UK residents may insure UK-based properties through our residential landlord policies.
