Pretzel

Business Details

10 Years

experience

Data-Driven Digital Marketing Solutions

Pretzel is a data-driven digital marketing agency founded in 2016, specialising in SEO, Digital PR, Technical SEO, and website design. Our team has navigated major industry changes, including Google algorithm updates and evolving analytics platforms, to deliver measurable results for clients across multiple sectors. We combine technical expertise with creative strategies to enhance online visibility, drive traffic, and improve conversions. With a focus on transparency and innovation, we utilise tools like GA4 and AI to future-proof our clients' digital presence.

Our experience spans eCommerce, B2B, and B2C industries, with proven success in increasing traffic, domain authority, and conversion rates. We prioritise client collaboration, offering tailored solutions through services like keyword research, content optimisation, and technical audits. Our commitment to staying ahead of digital trends ensures clients benefit from cutting-edge methodologies and long-term growth strategies.

Services

SEO Digital PR Technical SEO WordPress Shopify PPC Management Data Analytics

Details

Year established: 2016

Highlights and features

We offer over 30 years combined SEO experience across B2B and B2C sectors.
Our team combines technical expertise with creative strategies for measurable results.
We guarantee transparent reporting with actionable insights and clear ROI tracking.
Our services include Google algorithm recovery and Core Web Vitals optimisation.
We provide tailored solutions for eCommerce, WordPress, and Shopify platforms.

What people say

Number one spot Professional looking website Exceptional expertise Smooth process Highly converting sites

Website

Update Listing

Services

SEO

Our SEO services enhance website visibility through keyword research, content optimisation, and quality backlink acquisition. We focus on improving organic rankings and driving targeted traffic for long-term growth. Clients benefit from technical audits, competitor analysis, and tailored strategies that align with business goals.

Technical SEO

Technical SEO audits identify and fix issues affecting crawlability, indexation, and site speed. We implement schema markup, improve Core Web Vitals, and ensure Google algorithm compliance to boost search engine rankings and user experience for sustainable growth.

Digital PR

Our Digital PR campaigns combine creative content with strategic outreach to generate authoritative backlinks. Services include press office management, resource-led PR, and reactive newsjacking to enhance brand credibility and improve SEO performance across industries.

WordPress

We design and maintain custom WordPress websites optimised for speed, SEO, and conversions. Our services include theme development, plugin integration, and migration solutions to ensure scalable, future-proof digital platforms for businesses of all sizes.

Shopify

Shopify optimisation services focus on improving store speed, SEO, and conversion rates. We offer custom theme development, product listing enhancements, and migration support to help eCommerce businesses maximise online sales potential.

People

John

Founder

John leads Pretzel's strategic direction with 15+ years of digital marketing experience, specialising in SEO and technical optimisation for national and international clients.

Josh

Digital Strategist

Josh manages client campaigns with expertise in content marketing and data analytics, ensuring measurable results through innovative digital strategies and cross-platform integration.

Questions

What digital marketing services do you offer?

We provide SEO, Technical SEO, Digital PR, PPC, WordPress/Shopify development, and data analytics services tailored to client needs.

How do you measure SEO success?

We track keyword rankings, organic traffic growth, conversion rate improvements, and backlink quality using GA4 and custom reporting.

Can you help with eCommerce platforms?

Yes, we specialise in optimising Shopify and WordPress eCommerce sites for speed, SEO, and conversion rate optimisation.

Do you offer website maintenance?

Yes, we provide ongoing maintenance plans for WordPress and Shopify sites, including updates, security checks, and performance optimisation.

How long does SEO take to show results?

Initial improvements may appear within weeks, but significant results typically take 3-6 months depending on competition and site complexity.

Reviews (4)

Write a Review

Virustatic Shield Ltd

Oct 19, 2020 Report

I engaged Pretzel Group at the start of launching Virustatic Shield LTD. The team have been on the journey from day one helping to create the brand and messaging as well as creating and implementing the marketing strategy. The PR team have secured national coverage in the Daily Mail, BBC, Mirror as well as regional and relevant industry titles. From social media to SEO they have done everything to help make us a successful business. I would not hesitate to recommend Pretzel Group to either launch a brand or undertake certain marketing disciplines. Thanks Team Pretzel!

Nichola Wilkson

Feb 11, 2019 Report

I’ve been working with Becki for a few years and I can honestly say Becki has turned around my marketing, brand imaging and website. Becki has given my business the professional approach to marketing that it needed. I felt, as a business we work to a really high standard but our marketing wasn’t reflective of this. We were trying to do social, as well as the newsletters ourselves. Very often they were rushed as we didn’t have the time or knowledge to dedicate to this. Marketing is so important to get your services or brand out there, Becki knows exactly how to do this. I would

Christopher Mclaughlin

Feb 05, 2019 Report

We have worked with Becki from HopPR for three years and it has been great. Prior to working with HOP PR our marketing approach was poor, with most of our growth through word of mouth and fire and forget emails or advertising images. Since then we have dynamically changed our approach to articles, blogs, news and social media. Thanks for all the hard work and support HOP PR.

Tracey Carse

Feb 04, 2019 Report

Having worked with Becki I can honestly say she is superb at what she does, a friendly, bubbly, warm lady with a knack for social media and bringing ideas to the table, whatever your budget. She really gets things done and understands your business and truly hits the floor running - we saw results in no time at all.