Business Details
26 Years
experience
Your Trusted Partner for Marketing Strategy & AI Implementation
With over 25 years of experience in digital marketing and business strategy, we specialise in helping business owners and teams achieve intentional clarity through focused mentoring and strategic guidance. Our approach combines deep listening, strategic clarity, and emotional intelligence to create practical systems that align with how you operate. We are known for delivering calm confidence, moving clients from reactive to strategic thinking, and providing accountability that drives sustained growth.Our expertise spans traditional marketing, AI implementation, and creating structured plans that reflect your values and business goals. As a trusted advisor, we help clients navigate complexity, refine their messaging, and build consistent, effective digital strategies that deliver measurable results.
Services
Marketing Mentoring
AI Strategy
Team Mentoring
Digital Strategy
Content Creation
Details
- Year established: 2000
Highlights and features
- We offer 25 years of experience in digital marketing and business strategy.
- Our team provides personalised mentoring tailored to your specific business needs.
- We combine emotional intelligence with strategic clarity for sustainable growth.
- Our practical frameworks ensure actionable, implementable marketing strategies.
- We maintain accountability through regular 1:1 mentoring sessions with business owners.
What people say
Gained clarity
Structured plan
Highly recommend
Improved confidence
Effective strategies
Services
Marketing Mentoring
Our 1:1 marketing mentoring provides business owners with personalised guidance to develop effective strategies. We help clarify brand messaging, refine digital marketing approaches, and create actionable plans. Clients benefit from our 25 years of industry experience and structured frameworks that transform chaotic marketing efforts into focused, results-driven activities.
AI Strategy
We help businesses navigate AI adoption through practical strategy development and implementation support. Our approach focuses on identifying time-saving applications and improving marketing effectiveness. We provide clear guidance on selecting appropriate tools and integrating them seamlessly into existing business processes to achieve measurable improvements in efficiency and results.
Team Mentoring
Our team mentoring services help leadership groups align on marketing strategy and improve execution capabilities. We work with management teams to develop consistent approaches, enhance internal processes, and build the skills needed for sustained marketing success through collaborative strategy development and implementation support.
Digital Strategy
We create comprehensive digital marketing strategies that integrate social media, content marketing, and lead generation tactics. Our approach combines traditional marketing principles with modern digital techniques to build cohesive online presences that drive business growth through targeted, measurable campaigns.
Content Creation
Our content creation services focus on developing high-quality, engaging material that resonates with target audiences. We help businesses establish thought leadership through strategic content planning, creation, and distribution across multiple platforms to build brand authority and drive customer engagement.
People
Richard Dawson
Marketing Mentor & AI Strategy Consultant
With 25 years of digital marketing experience, Richard helps business owners gain clarity through mentoring. He specialises in marketing strategy, AI implementation, and emotional intelligence-driven business growth, combining practical frameworks with accountability-based coaching to deliver sustainable results.
Questions
How do you help businesses struggling with marketing strategy?
We provide 1:1 mentoring to create tailored marketing plans, clarify messaging, and implement consistent digital strategies aligned with business goals.
What makes your AI implementation services unique?
We focus on practical AI applications that save time and improve results, avoiding generic solutions in favour of customised implementation plans.
Do you work with businesses outside Cheshire?
Yes, we support clients across the UK through virtual mentoring sessions and remote strategy implementation.
How long does it take to see results from your mentoring?
Clients typically see improved clarity within 3 months, with sustained growth achieved through ongoing 6-12 month mentoring relationships.
What industries do you specialise in?
We work with diverse sectors including professional services, technology, healthcare, and e-commerce businesses seeking growth.
Can you help with LinkedIn marketing specifically?
Yes, we specialise in LinkedIn strategy development, profile optimisation, and content creation to grow professional networks.
Reviews (1)
Samantha Thornton
Aug 22, 2020
Report
Richard at CDM shows you how to present yourself online and use the latest social selling techniques to grow your business. We used him to audit our Digital Marketing activities and since implementing his recommendations our business has doubled the number of quality online sales enquiries we have had to 35 per month.Very happy to recommend them even if its just to get a second opinion.
