Business Details
24 Years
experience
Your Manufacturing Marketing Specialists in Manchester
Established in 2002, we are a full-service digital marketing consultancy specialising in the manufacturing and engineering sectors. Our team has over two decades of experience delivering bespoke marketing strategies that drive growth for SMEs across the UK and internationally. We combine deep sector knowledge with innovative digital practices to provide outsourced marketing solutions tailored to each client's unique needs. Our approach prioritises collaboration, with dedicated account managers acting as an extension of our clients' businesses.We have built a strong reputation for understanding the complex requirements of manufacturing and engineering companies, helping them enhance their brand visibility and generate qualified leads through targeted campaigns. Our services span lead generation, market research, technical writing, and digital marketing, supported by a commitment to staying ahead of industry trends and technologies.
Services
Lead Generation
Market Research
Technical Writing
Digital Marketing
Branding & Creative
Exhibitions & Events
SEO
PPC
Social Media
Email Marketing
Details
- Year established: 2002
Highlights and features
- We have over 20 years of experience in manufacturing sector marketing
- Our team provides outsourced marketing departments with dedicated account managers
- We specialise in B2B marketing for local, regional and international markets
- We combine technical writing expertise with digital marketing innovation
- We maintain deep sector knowledge through continuous engagement with industry trends
Services
Lead Generation
Our lead generation services combine market research with targeted telemarketing to identify qualified prospects for manufacturing businesses. We develop tailored campaigns that align with client KPIs, managing the full sales lifecycle from initial contact to pipeline management. Our approach integrates direct mail and digital communication strategies to maximise conversion rates.
Market Research
We provide comprehensive market research solutions that help engineering firms understand competitive landscapes and customer requirements. Our services include competitor analysis, pricing strategy development, and market opportunity assessments. Using both quantitative and qualitative methodologies, we deliver actionable insights that inform strategic business decisions and growth strategies for manufacturing companies.
Technical Writing
Our technical writing team produces sector-specific content that enhances clients' digital presence and industry authority. We create optimised content for websites, brochures, and press releases that align with SEO objectives. Our writers combine engineering knowledge with marketing expertise to produce content that resonates with target audiences while meeting platform-specific requirements.
Branding & Creative
We develop cohesive brand identities that communicate core business values through visual design and strategic messaging. Our services include logo creation, brand guidelines development, and marketing collateral design. We focus on creating impactful visual communications that differentiate manufacturing businesses in competitive markets while maintaining consistent brand messaging.
Exhibitions & Events
We offer full-service exhibition management for engineering sector companies, from stand design to post-event lead follow-up. Our services include stand bookings, event logistics coordination, and promotional material production. We provide comprehensive support before, during, and after events to maximise brand visibility and generate quality business leads at industry trade shows.
People
Carole Myers
Managing Director
Founder of Conception Marketing with over 20 years' experience in manufacturing sector marketing. Specialises in developing growth strategies for engineering SMEs through innovative digital marketing approaches. Leads the strategic direction of the company while maintaining close client relationships.
Questions
What manufacturing sectors do you specialise in?
We work with SMEs across all manufacturing and engineering sectors including aerospace, automotive, energy, and precision engineering. Our team has experience with both traditional manufacturing and Industry 4.0 technologies.
How do you tailor marketing strategies for engineering businesses?
We begin with in-depth market research to understand your specific challenges and opportunities. Our strategies combine technical expertise with marketing innovation, focusing on lead generation, brand development, and digital presence optimisation for B2B contexts.
What sets your lead generation apart from competitors?
Our approach combines technical understanding of manufacturing products with targeted telemarketing and digital campaigns. We focus on generating qualified leads through industry-specific market knowledge and maintain a 20-year track record of successful B2B lead conversion.
Can you help with international market expansion?
Yes, our market research and digital marketing strategies support international expansion. We've helped clients enter markets across Europe, the Middle East, and the USA with tailored approaches based on local market conditions and competitive analysis.
What exhibition services do you provide?
We offer complete exhibition management including stand design, booking, logistics coordination, and promotional material production. Our support extends to pre-event marketing and post-event lead follow-up to maximise ROI from trade show participation.
