Business Details
Your Ultimate Holborn Venue for Drinks & Events
SWAY is a vibrant bar and event venue located in the heart of Holborn, London, offering an inviting atmosphere for diverse occasions. We provide freshly cooked Tennessee-inspired smokehouse cuisine, wall-to-wall live sports broadcasts, and versatile event spaces for private hire. Our venue features five adaptable rooms across two floors, accommodating up to 920 guests, with bespoke catering options and state-of-the-art audiovisual facilities.With over a decade of experience in hospitality, our team delivers exceptional service for casual visits, corporate events, and late-night entertainment. We maintain rigorous quality standards across all operations, from our kitchen to our bar, ensuring consistent excellence for every guest experience.
Services
Private event hire
Sports bar viewing
Corporate catering
Late-night club access
Venue weddings
Highlights and features
- We offer versatile event spaces accommodating 20-920 guests with bespoke catering options
- Our kitchen serves freshly prepared Tennessee-inspired smokehouse cuisine daily
- We provide wall-to-wall live sports coverage across multiple screens
- Our venue features state-of-the-art audiovisual systems in all event rooms
- We maintain consistent quality standards across food, service, and facilities
What people say
Vibrant atmosphere
Excellent event spaces
Great location
Versatile venue
Professional service
Services
Private event hire
Our Holborn venue offers five adaptable spaces across two floors for private events. The Bar & Kitchen accommodates 200 standing guests with open kitchen access. The Club Room hosts 300 standing events with dedicated AV systems. The Cocktail Lounge provides 250-capacity elegant entertaining with plush seating. The Hide offers intimate 100-person gatherings with atmospheric lighting. Studio 61 provides exclusive 70-person privacy with breakout options. All spaces feature professional catering support and technical equipment.
Sports bar viewing
SWAY Sports Bar delivers immersive live sports experiences with wall-to-wall big screens. We broadcast major sporting events daily, complemented by our Tennessee-inspired smokehouse menu. Guests enjoy freshly cooked ribs, wings, and Southern-style dishes while watching games in a vibrant atmosphere. The bar serves premium beverages alongside special event promotions during key sporting fixtures, creating an authentic fan experience in central London.
Corporate catering
Our professional catering team creates bespoke menus for corporate events and private functions. Available options include canap receptions, hot fork buffets, and formal multi-course dining. The head chef works directly with clients to accommodate dietary requirements and special requests. We provide full-service catering support including tableware, service staff, and synchronized meal timing for conferences, workshops, and business celebrations.
Late-night club access
SWAY's late-night club operation features themed music events and DJ performances until 3am on Fridays and Saturdays. Regular programming includes Latin Krazy's salsa and reggaeton nights, Jaleo's Latin music parties, and special guest DJ residencies. The venue combines dance floors, booth seating, and VIP table service with minimum spend requirements for premium areas. Weekly events feature both emerging and established artists in various music genres.
Venue weddings
Our flexible event spaces accommodate wedding receptions for 20 to 160 guests. The Cocktail Lounge hosts 100 standing receptions with elegant decor, while The Hide provides intimate 25-person dining options. Full venue buyouts allow exclusive use of all five rooms for larger celebrations. We offer wedding coordination support, bespoke menus, and customizable layouts with lighting options to match wedding themes and color schemes.
Questions
What types of private events can SWAY accommodate?
We host weddings, corporate events, birthday parties, conferences, and themed celebrations across our five adaptable rooms. Venue capacity ranges from intimate gatherings to 920-person events with customizable layouts and catering options.
Do you serve food at SWAY Sports Bar?
Yes, we offer Tennessee-inspired smokehouse cuisine daily from 4pm-10pm, featuring ribs, wings, and Southern-style dishes. The menu remains available during live sports broadcasts and club events.
What are the club night requirements?
Table reservations require minimum spends and deposits. Guests must present photo ID for entry. Entry fees vary by event, with some offering early bird discounts and special packages.
What payment methods do you accept?
We accept major credit cards and contactless payments. Cash is not accepted at the bar. Specific payment terms apply for event bookings and table reservations.
Are there any nearby transport links?
We're located five minutes from Holborn Underground Station, with multiple bus routes serving Great Queen Street. Limited street parking available nearby with standard London congestion charges applying.
Reviews (7)
Aisha Hirani
Jan 15, 2022
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I booked an area at Sway for my birthday. Upon arrival the bouncers acted very rudely with me and my guests and would not let two of my guests in. This was despite the fact that they were not intoxicated. They then threatened to kick me out because I politely tried to talk to them and ask them for a reason that they would not let my guests in. I even asked to speak to the manager to which the bouncer responded he has no authority over me and my decision is final. I had paid 250 for an area and left within an hour because of the service and the way my friends and I had been treated by the
Ysmn Adm
Jan 01, 2022
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Swanky bar in Covent Garden with multiple rooms with various DJs and ambiance.
Went for a networking event and caught Omicron there, because of course no masks + packed like sardines + yelling in each other's face/ear to communicate = disastrous health consequences. Would go again but with the highest degree of caution. :)
Went for a networking event and caught Omicron there, because of course no masks + packed like sardines + yelling in each other's face/ear to communicate = disastrous health consequences. Would go again but with the highest degree of caution. :)
Saji Krish
Dec 22, 2021
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Was there for a work event and the first few bartenders were kind of moody. Once the bartender, Marius, started his shift, the energy changed completely. He was thoroughly enjoying his work and doing all sorts of tricks because he was passionate about his job. If it weren't for him, I would not have left a review. Food was mid but service was top tier.
Harguitay MrsTravel Don
Dec 19, 2021
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People need to give this club a break. Reading the reviews here I was super scared of booking . It was my hubby party yesterday. We were 17 and had the best experience ever. The club is very very affordable for Holborn. I had a prebooked table with 5 bottle of Champagne. . When we arrived we were asked to pay entry. I politely explained that we were told we would not pay. The lady checked with the manager Peter and he let us in. No drama. Our drinks arrived 5 min later as we were in. Everybody was nice, Peter was the nicest. DJ was the best, playing rap, hip hop afrobeat and even French pop. Which
Simone
Dec 10, 2021
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If you wanna be treated like a garbage bag, this is the right place to go. Awful management, overrated luxury, beers and the white wine were always warm, and the worst thing is the abuse of power from the security guys. Yes, I can confirm it, as other people wrote on here, the security staff is extremely rude, disrespectful and aggressive with customers!!! Luckily there were some young and kind waitresses that did a great job to give us some comfort. Other than that, this place is NOTHING.
Humble Desmond Ade Hallelujah
Nov 28, 2021
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Amazing music and set up, the floor staff where the best i have seen for a long time and i know a good floor staff when i see want i use to do the job, bouncers are polite. The venue is located in a good area and i will definitely recommend it, only downside was ordering our drinks and they took ages to come and they brough use the the wrong bottles but it was an enjoyable night
Brandon Charles
Nov 27, 2021
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Great and amicabl Honestly, was a lil bit of apprehension upon entrance. However, I was a black man wearing a mask.
Upon, entry the bartenders were highly amicable. Would recommend!
Upon, entry the bartenders were highly amicable. Would recommend!
