Business Details
22 Years
experience
Trusted Marketing & PR for Rural Businesses
Founded in 2004 by Tracey Baty, a Yorkshire-based marketing communications specialist with 17 years of industry experience, we specialise in delivering tailored marketing, public relations, and social media strategies for rural, farming, and family businesses across East Yorkshire. Our expertise in crafting compelling narratives has secured nationwide media coverage, successful awards nominations, and sustained client growth. With a client retention average of 10 years, we prioritise long-term partnerships, offering services including press communications, SEO-optimised copywriting, and strategic newsletter design.Our work has elevated brands like Spirit of Yorkshire Distillery and Wold Top Brewery, with testimonials highlighting our proactive approach, industry knowledge, and measurable results. Based in Shiptonthorpe, we combine local insight with national media connections to amplify our clients' visibility and reputation.
Services
Public Relations
Marketing Strategy
Social Media Management
Copywriting
Awards Nominations
Newsletter Design
Press Communications
SEO Content
Brand Development
Media Outreach
Details
- Year established: 2004
Highlights and features
- We have 20 years of experience in rural business marketing since 2004
- We specialise exclusively in supporting farming and family enterprises
- Our team writes award-winning nominations with proven success
- Clients retain our services for an average of 10 years
- We combine local Yorkshire knowledge with national media networks
What people say
Invaluable support
Excellent flexibility
Driving business forward
Brilliant wordsmith
Proactive approach
Services
Public Relations
We create compelling press releases and pitch stories to national media outlets, securing coverage for clients like Spirit of Yorkshire Distillery and Wold Top Brewery. Our media database ensures targeted outreach to relevant journalists, resulting in consistent brand visibility and industry recognition for rural businesses.
Awards Nominations
Our team crafts winning award entries that highlight business achievements, securing accolades for clients including Yorkshire Rapeseed Oil and Tong Garden Centre. By showcasing unique selling points and measurable impacts, we increase brand credibility and media opportunities through strategic nomination submissions.
Social Media Management
We develop tailored social media strategies that build audience engagement for rural enterprises. Through content calendars and analytics, we maintain active profiles for clients like Charlie & Ivy's, ensuring consistent brand messaging while tracking performance metrics to optimise return on investment.
Copywriting
Our SEO-optimised website copy and marketing materials enhance online visibility for family businesses. From brochures to web content, we produce engaging material that aligns with brand voice, as demonstrated in successful projects for FaceWorkshops and Soanes Poultry.
Marketing Strategy
We translate business goals into actionable marketing plans, coordinating with designers and photographers to ensure cohesive brand representation. Our strategic approach has supported clients like Ramblers' Rest tea room in expanding their market presence through integrated communication campaigns.
People
Tracey Baty
Founder & Marketing Specialist
With 20 years' experience since founding three60 in 2004, Tracey Baty specialises in rural business marketing. Her expertise in PR, copywriting, and awards strategy has driven growth for clients including Spirit of Yorkshire Distillery and Wold Top Brewery over 15+ year partnerships.
Questions
What industries do you specialise in?
We focus exclusively on rural, farming, and family businesses across East Yorkshire, including breweries, distilleries, garden centres, and artisan producers.
How do you measure marketing success?
We track media coverage, award wins, and client growth metrics, with many businesses reporting increased visibility and sales after our campaigns.
Can you help with award applications?
Yes, we specialise in writing award-winning nominations, having secured multiple industry accolades for clients like Yorkshire Rapeseed Oil and Tong Garden Centre.
What areas do you cover?
Based in Shiptonthorpe, we primarily serve East Yorkshire businesses but work with clients nationwide through remote collaboration.
How long do client relationships last?
Our average client retention is 10 years, with some partnerships exceeding 15 years due to our proven results and trusted advisory approach.
How do you handle press communications?
We manage end-to-end PR, from crafting press releases to media outreach, maintaining relationships with journalists to secure national coverage for clients.
