Business Details
32 Years
experience
AI-Powered Automotive Marketing Solutions
Established in 1994, we are a leading automotive digital marketing agency based in Harrogate, UK, with over 30 years of experience in the motor industry. Our expertise lies in creating bespoke, AI-powered websites for car dealerships, integrating advanced technologies like artificial intelligence and machine learning to enhance user experience and drive conversions. We offer comprehensive automotive marketing services, including digital media, email and SMS campaigns, online car events, aftersales platforms, and Motability marketing tools. Our innovative solutions, such as Caboodle Code 2.0, have revolutionised car dealer websites, improving conversion rates by up to 20%.With a client-centric approach, we deliver tailored strategies that align with industry-specific needs, supported by a team of experienced professionals. Our commitment to excellence is reflected in our long-standing partnerships and glowing testimonials from clients like Howards Motor Group and Thurlow Nunn. We pride ourselves on staying ahead of industry trends, ensuring our clients maintain a competitive edge through cutting-edge digital solutions.
Services
AI-Powered Websites
Online Car Events
Automotive Marketing
AI Agents
MyMotability
Details
- Year established: 1994
Highlights and features
- We have over 30 years of experience in automotive marketing and digital innovation.
- Our AI-powered platforms deliver tailored customer experiences and proven ROI.
- We offer 24/7 AI agents for customer service and appointment management.
- Our team provides transparent pricing with no hidden fees for all services.
- We maintain long-term partnerships through client-focused strategies and support.
What people say
Transformative experience
Excellent results
Proactive support
20% conversion improvement
Trusted partner
Services
AI-Powered Websites
Our AI-powered websites use machine learning to personalise customer journeys, improving conversion rates by up to 20%. These mobile-first platforms dynamically adapt content based on user behaviour, ensuring relevance and engagement. Features include automated lead generation, real-time data analysis, and seamless integration with third-party systems like Auto Trader. Clients benefit from enhanced SEO performance and intuitive content management tools, enabling efficient day-to-day operations while driving measurable sales growth.
Online Car Events
Our online car events platform delivers cost-effective marketing solutions with proven ROI, including new and used car sales, aftersales, and Motability campaigns. The system includes AI-powered lead summaries and 24/7 AI agents for prospecting and appointment setting. Clients receive detailed reporting tools to track engagement and sales performance, ensuring maximum return on investment through interactive, customisable event formats tailored to dealership needs.
AI Agents
Our AI agents provide 24/7 customer support through web chat and phone interactions, handling tasks like inventory inquiries, appointment bookings, and sales negotiations. These customisable agents reflect brand identity and operate across multiple channels, improving efficiency without additional staffing costs. Features include multilingual support, voice customisation, and integration with dealership management systems, ensuring consistent service quality and enhanced customer satisfaction through automated, intelligent interactions.
Automotive Marketing
We deliver comprehensive automotive marketing strategies encompassing SEO, paid media, and creative design to boost dealership visibility. Our services include targeted email campaigns, social media management, and data-driven advertising to attract qualified leads. With expertise in both traditional and digital channels, we create cohesive campaigns that align with brand objectives, ensuring sustained growth and competitive advantage in the automotive sector.
MyMotability
MyMotability is a dedicated platform for Motability marketing, generating leads from new and renewal customers through personalised website content. It features advanced search tools, manufacturer showcases, and automated email workflows to engage users effectively. The system includes a lead-management portal for tracking prospects and a direct link from the Motability website, ensuring maximum visibility and conversion opportunities for dealership Motability programs.
People
Karl Rahmani
Managing Director
Karl leads The Whole Caboodle with over 25 years of automotive marketing experience, driving innovation in AI-powered digital solutions for car dealerships.
Tushar Lad
Media Director
Tushar oversees media strategy, leveraging industry relationships to secure preferential rates and deliver high-performance digital campaigns for clients.
Claire Collins
Account Director
Claire manages client relationships, ensuring tailored marketing strategies that align with dealership goals and deliver measurable results.
Sean Dyson
Digital Director
Sean leads digital innovation, specialising in AI-driven website development and online event platforms that enhance customer engagement.
Lauren Boyle
Digital Services Director
Lauren oversees digital service delivery, ensuring seamless implementation of AI technologies and marketing solutions for automotive clients.
Questions
What is an AI-powered automotive website?
An AI-powered automotive website uses artificial intelligence to personalise customer experiences, manage inventory, and improve sales through tailored content.
How do your online car events work?
Our online car events use interactive platforms to engage customers, track engagement, and deliver leads with detailed reporting for maximum ROI.
Can your services integrate with existing dealership systems?
Yes, our platforms integrate with DMS, enquiry systems, and third-party providers like Auto Trader for seamless operations.
Do you offer Motability marketing solutions?
Yes, MyMotability provides targeted marketing tools to generate leads from Motability customers with personalised website features.
Are your AI agents customisable for different dealerships?
Yes, our AI agents can be tailored with brand-specific voices, languages, and functionalities to match dealership requirements.
What support do you provide during implementation?
We offer full support from consultation to launch, including training and ongoing assistance for all digital marketing solutions.
Reviews (4)
Jack Pummell
Dec 28, 2020
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Positive:Professionalism,Quality,Responsiveness,Value
Fantastic marketing and digital agency to work with. Specialising in intelligent websites for the Automotive and Retail sectors. Highly recommend.
Fantastic marketing and digital agency to work with. Specialising in intelligent websites for the Automotive and Retail sectors. Highly recommend.
Katie Parratt
Sep 17, 2019
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Despite our changing requirements, the Whole Caboodle produced high-quality work within short deadlines. We would recommend their services to all.
Tony
Jun 22, 2017
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I've dealt with TWC for many years. They look after all aspects of marketing for my business Batchelors of Ripon,. Suzuki & Mitsubishi. I would not hesitate to recommend TWC for your marketing needs.
Gareth Monks
May 04, 2017
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I have worked with The Whole Caboodle for the last 18 months (my company has been with them a lot longer). I would have no hesitation in recommending them to anyone one who need the services of a digital marketing agency.
