Link Communication create effective brand experiences that drive growth for brands, using promotional sampling and consumer psychology, integrated into experiential marketing to create measurable retail sales results. Our 24+ year experience has developed highly effective strategies across all chains of supermarkets, convenience retailers, consumer events and trade shows.
We represent a wide range of global leaders and innovators across food, drink, lifestyle and technology brands - for whom they have repeatedly won the marketing industry awards for. To create effective brand experiences that help brands achieve their sales growth by attracting, engaging and connecting them with their target audiences.
We represent a wide range of global leaders and innovators across food, drink, lifestyle and technology brands - for whom they have repeatedly won the marketing industry awards for. To create effective brand experiences that help brands achieve their sales growth by attracting, engaging and connecting them with their target audiences.
Services
Explore how you can use experiential marketing to enable your audiences to 'SEE, TRY & BUY' your products:. Before you dive in, it may first be of use to consider a shared definition of what 'experiential marketing' means for you: (1) as a marketing professional, (2) what it means for your brand - and (3) what is could mean for your target audiences when they interact with your brand.
Product Sampling
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Product sampling is the most effective way of getting your products into the hands, minds, mouths - and shopping baskets of your consumers. This type of experiential marketing at supermarkets fast tracks the consumer through initial awareness, trial, evaluation and purchase - so is arguably the most powerful form of marketing available for any fast moving consumer good (FMGC) brand.
Supermarket & Retailer Sampling
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Your supermarket stockists are the most effective location for using product sampling to create huge volume, immediate and repeat sales uplifts for your stocked range. By positioning your branded event area in front of the main entrance to the stores, you can present your brand messaging, visual displays and perfectly presented product samples to literally thousands of shoppers when they are most receptive.
Tesco Marketing & Sampling
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Product sampling for retail sales activation at Tesco Extras and Tesco Superstores is perhaps the most important marketing activity that any FMCG brand can undertake. Tesco allow us to use the areas in front of their supermarkets, to create pop up sampling experiences for your brand, with full creative control.
Convenience Retail Sampling
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Each city centre and suburban retail area has a range of effective location options for using product sampling to engage shoppers and convert purchases for your brand. The tens of thousands of people that pass-by and shop at high street convenience stores make them ideal locations for your product sampling campaigns.
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