Business Details
14 Years
experience
Award-Winning PR Agency in Leeds
Established in 2012, we are a Leeds-based PR, social media, and brand communications agency dedicated to delivering audience-focused strategies that drive meaningful results. Our approach prioritizes audience insights over generic messaging, ensuring campaigns resonate with target demographics across B2B and B2C sectors. With expertise in crisis communications, media relations, and integrated marketing, we act as a strategic extension of clients' teams, offering senior-level consultancy grounded in over a decade of industry experience.Our award-winning work spans sectors including property, construction, food and beverage, and financial services, with a proven track record in building brand loyalty and stakeholder engagement. We combine former journalism expertise with digital-first strategies to create content that amplifies brand narratives and drives measurable impact. Our commitment to transparency, ethical practices, and client collaboration ensures long-term partnerships that align with business objectives while maintaining industry-leading standards.
Services
PR Campaigns
Brand Strategy
Content Creation
Crisis Communications
Social Media Management
Media Relations
Internal Communications
LinkedIn Marketing
Presentation Training
Details
- Year established: 2012
Highlights and features
- We offer audience-focused PR strategies developed by former journalists with 10+ years of industry experience.
- Our integrated approach combines PR, social media, and content creation for cohesive brand messaging.
- Award-winning crisis communications expertise trusted by national organizations.
- Sector specialists in construction, property, food & beverage, and financial services.
- Proven track record in delivering measurable results through media relations and digital campaigns.
What people say
Strategic, creative, innovative
Delivered impactful media coverage
True extension of our team
Expertise in audience engagement
Award-winning crisis management
Services
PR Campaigns
We develop insight-led PR campaigns that align with business objectives to shape perceptions and build trust. Our Leeds-based team creates tailored strategies combining media relations, content creation, and stakeholder engagement. With expertise in both traditional and digital PR, we deliver measurable impact through targeted coverage in regional, national, and trade media. Our approach focuses on audience understanding to ensure campaigns drive meaningful engagement and support long-term brand growth.
Brand Strategy
Our brand strategy services create clear, differentiated market positions that resonate with target audiences. We work with businesses to define compelling propositions grounded in audience insights and market context. Through a three-stage process, we ensure brand strategies drive clarity, alignment, and growth across B2B and B2C sectors. Our expertise covers corporate branding, employer branding, and marketing strategy development that delivers lasting commercial value for Yorkshire-based and national clients.
Crisis Communications
We provide proactive crisis communications planning and real-time response support to protect brand reputations. Our Leeds agency develops tailored PR crisis management plans that prepare organizations for high-stakes scenarios. With experience handling media storms, product recalls, and reputation threats, we combine strategic thinking with hands-on support to maintain trust during critical moments. Our approach includes media training, scenario planning, and post-crisis reputation recovery strategies for businesses across multiple sectors.
Social Media Management
Our social media services focus on audience engagement through platform-specific strategies for LinkedIn, Instagram, TikTok, and Facebook. We create integrated content plans that align with broader communications objectives while optimizing for algorithm changes. As Yorkshire's leading LinkedIn marketing agency, we specialize in turning employees into brand ambassadors through training and content creation. Our data-driven approach ensures social media efforts deliver measurable business impact across B2B and B2C sectors.
Media Relations
We secure quality media coverage through targeted outreach to regional, national, and trade journalists. Our Leeds PR agency builds long-term relationships with media contacts to ensure consistent brand visibility. Using former journalism expertise, we craft compelling narratives that align with audience interests and business goals. Our media relations services include strategic campaign development, press release distribution, and reactive media handling to maintain positive brand perception across traditional and digital platforms.
Questions
What PR services do you offer?
We provide comprehensive PR services including media relations, crisis communications, brand strategy, content creation, and social media management tailored to B2B and B2C clients.
Which industries do you specialize in?
We specialize in construction, property, food & beverage, financial services, manufacturing, and leisure sectors with proven expertise in Yorkshire and nationwide.
How do you measure PR campaign success?
We measure success through audience perception changes, media coverage quality, stakeholder engagement metrics, and alignment with specific business objectives rather than just coverage volume.
Can you handle crisis communications?
Yes, our Leeds agency provides crisis communications support including proactive planning, real-time response, and post-crisis reputation recovery strategies for organizations facing reputational threats.
Do you offer social media training?
We provide LinkedIn marketing services and social media training programs to help businesses maximize their digital presence and employee advocacy.
How do you develop brand strategies?
Our brand strategy process combines audience research, market analysis, and internal alignment to create distinctive propositions that drive long-term business growth and market differentiation.
Reviews (1)
Sam Scarpa
Nov 07, 2021
Report
Aberfield helped us rethink our key messaging and devised a successful campaign that had a strong impact both on how we work internally and communicate externally. From changing the way we speak about our city and district, to securing national coverage which has helped to raise the profile of our destination and organising FAM trips, we were delighted with the results of our summer campaign and the support we received from the team
