Business Details
17 Years
experience
Trusted Virtual Assistant Services for UK Small Businesses
Founded in 2009 by Caroline Gowing and Vicky Matthews, Pink Spaghetti has established itself as a trusted provider of virtual assistant services for small businesses across the UK. Our mission is to empower entrepreneurs by alleviating administrative burdens, enabling them to focus on growth and innovation. With over 50 franchisees nationwide, we combine local expertise with a commitment to transparency, flexibility, and GDPR compliance. Our services span diary management, inbox organisation, social media strategy, and bespoke administrative support, tailored to meet the unique needs of each client. We prioritise long-term relationships, ensuring our virtual assistants become an extension of your team, delivering consistent, high-quality results.Recognised in the Elite 100 franchises for five consecutive years, we uphold rigorous training and support standards for our network. Our pricing modelpay only for time usedreflects our dedication to affordability and client satisfaction. As a relationship-driven business, we foster collaboration through annual conferences, mentoring programs, and continuous knowledge-sharing. Following Vicky's passing in 2023, Caroline continues to lead with a team that has supported Pink Spaghetti for 3 - 11 years, ensuring unwavering service excellence. Our clients benefit from streamlined operations, improved work-life balance, and strategic growth opportunities, backed by a legacy of integrity and adaptability.
Services
Administration Support
Diary Management
Inbox Management
Social Media Management
Minute Taking
Transcription Services
Marketing Assistance
Lifestyle Management
Website Administration
Event Planning
Details
- Year established: 2009
Highlights and features
- We have over 15 years of experience in virtual assistant services for small businesses.
- Our nationwide franchise network ensures local expertise with consistent quality standards.
- Transparent pricing with no hidden feespay only for the time you use.
- Flexible retainer or pay-as-you-go options to match your business needs.
- All franchisees undergo rigorous training and adhere to GDPR compliance protocols.
Services
Administration Support
Our administration support handles data entry, bookkeeping, invoice chasing, and CRM management to streamline your operations. Virtual assistants create standard operating procedures, improve systems, and ensure efficient back-office functions. Clients benefit from reduced overhead costs and flexible pricing, paying only for time used without hidden fees.
Diary Management
Diary management services organise schedules, integrate booking systems, and prevent double bookings. Assistants tailor calendars to personal and professional commitments, setting reminders for appointments. This service helps clients maximise productivity and sales opportunities while maintaining work-life balance through structured time management.
Social Media Management
Social media management includes content creation, platform selection, and engagement analysis. Packages range from 250750/month, covering strategy development, post scheduling, and audience insights. Our assistants ensure brand consistency across Facebook, Instagram, LinkedIn, and Google Business, helping small businesses increase visibility and customer loyalty.
Minute Taking
Minute-taking services provide accurate records of meetings, capturing key points and action items. Assistants attend in-person, via video, or review recordings, delivering transcriptions promptly. This service allows clients to focus on discussions while ensuring a factual, neutral record for follow-up and accountability.
Website Administration
Website administration covers creation, updates, and maintenance across platforms like Wix. Services include content management, blog writing, FAQ development, and SEO optimisation. Setup starts at 299 for five pages, with hourly rates from 35 for ongoing updates, ensuring professional, functional websites aligned with business goals.
People
Caroline Gowing
Co-Founder
Caroline co-founded Pink Spaghetti in 2009 after identifying a gap in accessible virtual assistant services. With over 15 years leading the business, she continues Vicky Matthews' legacy through a dedicated support team, ensuring franchisee excellence and client satisfaction across the UK network.
Questions
What services does Pink Spaghetti offer?
We provide administration support, diary management, social media strategy, minute-taking, website administration, and lifestyle management tailored to small businesses across the UK.
How are your virtual assistants qualified?
All franchisees undergo rigorous training, with GDPR compliance and industry-specific expertise. Our network includes former small business owners with practical administrative and technical skills.
What pricing models do you offer?
Choose between hourly rates (£35–40), retainer agreements for guaranteed hours, or fixed-price packages like social media management (£250–750/month) and website setup (£299 for five pages).
Can I get support outside regular business hours?
While we operate during standard hours, our pay-as-you-go model allows flexible booking. Emergency services aren't explicitly offered, but urgent requests are prioritised within working hours.
How do you ensure service quality across the UK?
Our franchise model maintains consistency through centralised training, annual conferences, and a knowledge-sharing network. All assistants follow standardised procedures while adapting to local client needs.
Videos
Reviews (1)
Wendy Hill
Nov 17, 2020
Report
Me "Jayne can you help me with some google forms?' Jayne 'sure send me over a draft of what you want' Jayne, what felt like 2 minutes later, 'all done if you want to check them' Seriously, this is priceless when you are trying to run your own business! I gave Jayne a very rough outline, she got on with the task super quick, and what would have taken me half a day took her no time at all, and it looked better than what I would have done. I'm now searching for jobs that I can give her 😀
