Copywriting On Demand

Business Details

28 Years

experience

Professional Copywriting Services in Rochdale

Established by Len Smith, Copywriting On Demand has delivered professional copywriting services for over 25 years across the UK, France, and the United States. Specialising in B2B sectors including IT, pharmaceuticals, logistics, and financial services, the business provides tailored content such as brochures, white papers, SEO-optimised website copy, and press releases. With a focus on generating measurable results, the company has achieved high response rates for clients through targeted lead generation campaigns and innovative marketing strategies. Lens background in product marketing and sales, including roles at IBM UK and European IT marketing, ensures a deep understanding of client needs.

The business collaborates with design agencies and leverages SEO expertise to create compelling content that ranks highly on search engines. Testimonials highlight the companys ability to deliver complex projects on time, including rapid website builds and high-impact white papers. Copywriting On Demand also offers online courses on freelance copywriting, SEO, and public relations, reflecting a commitment to industry education and skill development.

Services

SEO Copywriting White Paper Writing Website Content Press Releases Lead Generation Copy Brochure Copy Scriptwriting Annual Reports Case Studies Newsletter Writing

Details

Year established: 1998

Highlights and features

25+ years of B2B copywriting expertise in IT, pharmaceuticals, and logistics sectors
Proven lead generation success with response rates exceeding 20% for clients
SEO-optimised content that ranks in top search results for competitive keywords
Collaborates with design agencies to deliver end-to-end marketing materials
Offers practical online courses for freelance copywriting and SEO training

What people say

Marvelous partnership Excellent case studies Top search rankings Rapid website builds Proactive approach

Website

Update Listing

Services

SEO Copywriting

Crafting keyword-rich content that ranks highly on search engines while maintaining readability. Our approach combines technical SEO with engaging narratives to drive organic traffic. Clients have achieved top Google rankings for competitive terms like 'IT Copywriter' and 'Logistics Copywriter'.

White Paper Writing

Creating authoritative B2B documents that generate leads and establish industry credibility. Our white papers have achieved 18-25% response rates from target audiences through non-sales-focused, value-driven content tailored to specific sectors.

Website Content

Developing SEO-optimised website copy that converts visitors into customers. We handle full-site builds, collaborate with designers, and ensure content aligns with both user intent and search engine requirements for improved engagement metrics.

Lead Generation Copy

Designing direct response materials that achieve measurable results. Our campaigns for financial and legal sectors have generated over 20% response rates through targeted messaging and strategic call-to-action placement.

Case Study Writing

Producing compelling narratives that showcase client achievements. These case studies serve as marketing tools that demonstrate practical applications and outcomes of products or services across various industries.

People

Len Smith

Freelance Copywriter

With over 25 years in B2B copywriting, Len combines marketing strategy expertise from IBM UK and European IT roles. He specialises in technical sectors and has written award-winning content that achieves top search rankings.

Questions

What industries do you specialise in?

We focus on B2B sectors including IT, pharmaceuticals, logistics, financial services, and public sector organisations.

How do you ensure content effectiveness?

We combine SEO research with sector-specific expertise to create measurable results, evidenced by client response rates exceeding 20%.

Can you handle urgent projects?

Yes, we've delivered complex website builds and white papers within tight deadlines, including 3-week website completions.

Do you offer international services?

We work with global clients across Europe, North America, and the Middle East, accommodating different time zones.

What SEO strategies do you use?

We optimise on-page content, meta tags, and URL structures while conducting keyword research to improve search rankings.

Are training courses available?

Yes, we provide online courses on freelance copywriting, SEO, and public relations with lifetime access.

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Reviews (6)

Write a Review

Arian Bahrami

Dec 22, 2016 Report

Highly recommended. Peter has helped me and my company for many years. His copywriting skills are excellent and he is also really great at helping out with the contexts. His services have always been fast and with good pricing.

Damian Klimek

Oct 19, 2015 Report

I am very pleased with all you have written for the website, which has attracted a lot of visitors and enquiries, as well as the sales letter you wrote. Thank you so much for your help.
Damian Klimek, Klimstar Ltd.

Rob'S. Decorators

Sep 07, 2015 Report

Rob's Decorators have been working with Peter at Ideaswise Copywriting since 2009 - over six years now - for sales collateral and website copywriting, including SEO guidance. We're very happy with the service, and look forward to working with Ideaswise Copywriting for a long time to come.
Rob's Decorators

Redlet

Jan 21, 2015 Report

Where as my review will not be as articulate as Peter's work that he has done for us, I have always been very pleased with what has been produced. He has written various pages of our website and helped with the wording of leaflets and also mailings. I have on occasion phoned Peter for some advice of a service I have been using and he has always been helpful and although not strictly part of his business he does seem to go that extra mile for us. We will soon be contacting Peter again for more copywriting services.

Maria Larrain

Nov 26, 2013 Report

I receive many emails from companies offering SEO services on a daily basis. Not knowing who to contact or how SEO/ copywriting actually works, I was looking for someone to advise me on how to improve and optimise my website who I could trust. I needed someone who would understand the needs of a small business like mine and its potential to maximise its presence on the internet, including social media.

I was very lucky to come across Peter Wise. I gave me very thorough and easy to follow advise and I saw an immediate effect on the traffic coming to my site, and those clicks turning into real clients

Paul Rafter

Jun 21, 2013 Report

I have been using Ideawise for several years for a lot of our new website copy. Peter is extremely diligent and always comes with positive and new ideas on where and what we should be concentrating on. His input and work has directly increased the traffic to our website and helped increase enquiries and at the end of the day the all important revenue generation.
Peter prepares well for meetings and thus brings new approaches and suggestions to always bettering our current website traffic levels. I fully recommend his work and character.