Business Details
27 Years
experience
Strategic Marketing & Management Consultancy
Since 1999, Great Potential has been delivering strategic marketing, management consultancy, and public relations services tailored to independent hotels, tourism attractions, and event-related businesses. Our expertise in multi-channel marketing campaigns, brand development, and sales strategy has supported over 150 organisations to enhance visibility and increase revenue. With a focus on practical solutions that balance innovation with cost-effectiveness, we provide objective insights through services including social media management, collateral production, and lead generation at industry events.Our team combines deep sector knowledge from roles within the Tourism Society, UKEvents Partnership, and experience developing the pioneering LateMeetings.com platform to deliver results-driven strategies aligned with client objectives.
Services
Strategic Marketing
Management Consultancy
Public Relations
Forensic Management
Sales Representation
Event Planning
Business Mentoring
Training Services
Design & Print
Business Planning
Details
- Year established: 1999
Highlights and features
- We offer 25 years of specialist experience in tourism and event marketing
- Our tailored solutions focus on measurable sales growth and brand visibility
- Proven expertise in digital and traditional campaign management
- Access to extensive industry networks through UKEvents Partnership involvement
- Combination of forensic financial analysis and creative marketing strategies
Services
Strategic Marketing
Developing tailored marketing campaigns combining digital and traditional channels to enhance brand visibility and drive sales growth. Our approach focuses on measurable outcomes through social media management, content creation, and targeted advertising strategies specifically designed for tourism and hospitality businesses.
Management Consultancy
Providing expert guidance on operational efficiency, profit optimisation, and strategic planning. Our consultancy services leverage 25 years of sector experience to deliver practical solutions that address specific business challenges while maintaining cost-effectiveness and long-term sustainability for independent operators.
Forensic Management
Specialist financial review and resource optimisation services focused on improving cash flow and profitability. This service combines detailed financial analysis with operational insights to identify efficiency opportunities, strengthen investor relations, and maintain business competitiveness in the events and tourism sectors.
Public Relations
Creating and managing media relations strategies to maintain brand visibility and industry relevance. Our PR services include press release writing, media engagement, and reputation management specifically tailored to tourism and event-based businesses seeking to maintain market presence.
Event Planning
Comprehensive support for meetings, incentives, conferences, and events (MICE) sector clients. Drawing on sector-specific expertise and industry connections, we provide strategic planning, venue sourcing, and execution support to help businesses maximise opportunities in corporate and association event markets.
People
John Gallery
Owner & Consultant
With 25 years in tourism and events, John founded LateMeetings.com and holds leadership roles in the Tourism Society and UKEvents Partnership. He specialises in strategic marketing and business growth for independent operators.
Clive Rowe-Evans
Forensic Management Specialist
Specialist in financial optimisation and profit improvement strategies. Clive provides expert analysis and management solutions to enhance business performance and investor relations for hospitality and tourism clients.
Questions
What specialist sectors do you work with?
We focus on tourism, hospitality, and events sectors, supporting independent hotels, venues, and related businesses with marketing and management solutions.
How do you tailor your services to individual businesses?
Each project is customised using our 'external eyes' approach, combining objective analysis with practical strategies to address specific business needs and market challenges.
What experience do you have in event marketing?
Our team has 25 years' experience in the MICE sector, including developing the first online event booking platform and maintaining active roles in industry organisations.
Can you help with both digital and traditional marketing?
Yes, we utilise the full spectrum of marketing tools including social media management, digital campaigns, and traditional print collateral production.
How do you measure the success of your campaigns?
We focus on measurable outcomes including increased sales, improved brand visibility metrics, and enhanced lead generation through targeted marketing initiatives.
