Business Details
21 Years
experience
Emergency
services
Your Trusted Marketing & PR Partner for Noise-Cancelling Strategies
At Lucre, we have built a reputation over two decades as a leader in strategic marketing and public relations. Our Noise Cancelling ethos ensures every campaign delivers clarity and impact by filtering out irrelevant noise. Our PURE methodology underpins a rigorous process of insight extraction, creative ideation, and precise execution, ensuring clients achieve measurable results. With a team of award-winning professionals, we combine AI-driven analytics with human expertise to craft multichannel strategies tailored to each client's unique goals.Our international network, LAttitude, enables seamless cross-border communication, while our commitment to net zero and entrepreneurial initiatives like MINE demonstrates our dedication to innovation and sustainability. We serve sectors ranging from travel and hospitality to B2B and property, consistently delivering campaigns that resonate with audiences and drive growth.
Services
Public Relations
Digital PR
Search Engine Optimisation
Social Media Management
Content Creation
Crisis Management
Thought Leadership
Influencer Marketing
Event Planning
Corporate Communications
Details
- Year established: 2005
Highlights and features
- We offer 20 years of experience in consumer and corporate marketing sectors.
- Our PURE methodology ensures data-driven, results-focused campaign strategies.
- We provide 24/7 crisis management and press office services.
- Our international network enables seamless cross-border communication.
- We combine AI analytics with human creativity for innovative campaigns.
Services
Public Relations
Our PR services leverage 20 years of industry experience and a network of media contacts to craft compelling narratives. We specialise in crisis management, product launches, and experiential campaigns that position clients as thought leaders. By aligning strategies with business objectives, we secure media placements that drive brand visibility and trust.
Digital PR
Combining traditional PR with SEO strategies, our digital PR services enhance online visibility through content marketing and thought leadership. We create shareable campaigns that generate backlinks and boost search rankings, ensuring brands maintain authority in their sector while engaging target audiences across digital platforms.
Search Engine Optimisation
Our SEO approach goes beyond keywords to map consumer intent and technical requirements. We develop custom strategies that improve organic traffic, enhance website architecture, and align content with search trends, ensuring sustained visibility and measurable ROI for clients across competitive industries.
Content Creation
We produce high-quality, AI-enhanced content tailored to audience needs, including copywriting, video production, and design. Our work builds brand authority and engagement while optimising for both search engines and human readers, transforming brands from unknown to renowned.
Crisis Management
As specialists in crisis communications, we develop contingency plans and rapid-response strategies to protect brand reputation. Our 24/7 press office service ensures timely, consistent messaging during emergencies, minimising reputational damage and maintaining stakeholder trust.
Questions
What industries does GOLD79 specialise in?
We focus on travel and leisure, hospitality, property, and B2B sectors, leveraging decades of experience to deliver tailored strategies that address industry-specific challenges and opportunities.
How does GOLD79's PURE methodology work?
Our PURE process involves insight extraction, creative ideation, and precise execution. It identifies key market opportunities and crafts targeted campaigns that cut through industry noise to deliver measurable business outcomes.
Can GOLD79 handle international campaigns?
Yes, through our LAttitude network, we collaborate with global communications specialists to execute multichannel campaigns that transcend geographical and cultural barriers.
Do you offer 24/7 PR support?
We provide round-the-clock crisis management and press office services to address emergencies and ensure timely, strategic responses to media inquiries or reputational threats.
How do you measure campaign success?
We use blended analytics to track KPIs like media coverage volume, search visibility improvements, audience engagement metrics, and lead generation performance against predefined business objectives.
What sustainability initiatives do you have?
We're committed to achieving net zero by 2030 and offer net zero communications services to help clients authentically showcase their sustainability efforts without greenwashing.
