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Business Details
18 Years
experience
Italian Delicatessen in Norwich
Established in 2008 by Fabrizio from Tuscany, Amaretto Deli has become a cherished destination for food lovers in Norwich. Our journey began with a vision to bring authentic, high-quality delicacies directly from Italy, Spain, and the Mediterranean, alongside locally sourced Norfolk produce. Each day, we carefully prepare a variety of fresh take-away meals, artisan cakes, stone-baked pizzas, and specialty sandwiches using premium ingredients that cannot be found in supermarkets. Our shelves are filled with Italian cheeses, salamis, olives, pastas, sauces, and other gourmet items from family-run, artisan businesses.

We offer a catering service for special occasions and create custom gift hampers filled with our finest products. Supporting local and international small businesses, we ensure every item we sell is crafted traditionally to deliver exceptional flavors. With a commitment to quality, value, and customer service, we continue to serve the local community and beyond with passion and expertise.
Services
Italian delicatessen Daily hot meals Artisan cakes Food delivery Bespoke catering Gift hampers Take-away food Gluten-free options Vegan options Celebration cakes
Details
  • Year established: 2008
Highlights and features
  • We offer daily freshly prepared Italian meals and artisan cakes using premium ingredients.
  • Our shelves stock authentic Italian, Spanish and local Norfolk delicacies unavailable in supermarkets.
  • We provide bespoke catering buffet services and custom gift hampers for special occasions.
  • We support small, family-run artisan businesses from around the Mediterranean.
  • We offer discounts for students on selected take-away products.
What people say
Delicious food Great value Authentic Italian Delicious cakes Quality ingredients
Services
Italian Delicatessen
Amaretto Deli offers an extensive range of authentic Italian delicacies including Parmesan cheese, Tuscan salamis, Puglia pasta sauces, Spanish Manchego cheese, and membrillo. Our products come directly from family-run, artisan businesses in Italy, Spain, and the Mediterranean. We also feature locally sourced Norfolk cheeses and specialty food items.
Daily Hot Meals
Each day we prepare fresh, healthy hot meals including paella, chilli con carne, moussaka, risotto, vegetable salad, and pasta dishes. Our lunch specials are perfect for quick, delicious meals on the go. All meals are prepared onsite using high-quality ingredients and traditional cooking methods.
Artisan Cakes
Our talented bakers create a variety of homemade cakes daily including chocolate brownies, carrot cake, blueberry muffins, lemon cream cannoli, flapjacks, and much more. We offer gluten-free and vegan cake options to accommodate different dietary needs while maintaining exceptional taste and quality.
Food Delivery
Amaretto Deli provides food delivery services for gifts, hampers, and selected food items to Norwich postcodes NR1-NR7. Orders placed online receive a delivery charge of 1.50 to NR1-NR3 and 3.00 to NR4-NR7, with minimum spend of 10 and delivery within 24 hours.
Bespoke Catering
We offer bespoke catering services for special occasions including buffet platters with sandwiches, sausage rolls, vegetable samosas, mixed cheeses, olives, crackers, and cakes. Our standard buffet costs 9.50 per person and Amaretto Buffet costs 11.50 per person, with minimum orders of 8 people.
People
Fabrizio
Owner
Fabrizio from Tuscany has been running Amaretto Deli since May 2008. He previously worked at the location when it was known as Espresso, The General Store, before fulfilling his dream of owning his own deli. Passionate about food, he personally selects all products and oversees daily operations.
Questions
What makes Amaretto Deli's food special?
We source authentic, premium food products directly from Italy, Spain, and local Norfolk producers. Our items come from family-run artisan businesses and are crafted using traditional methods to deliver exceptional flavors unavailable in supermarkets.
What are the delivery areas and costs?
We deliver to Norwich postcodes NR1-NR7 with a £1.50 charge for NR1-NR3 and £3.00 for NR4-NR7. Minimum spend is £10 and delivery happens within 24 hours.
Do you offer catering for special events?
Yes, we offer bespoke catering services for business or pleasure with buffet options starting at £9.50 per person. We also create celebration cakes for weddings and special occasions.
Are there options for special dietary requirements?
We provide gluten-free and vegan cake options daily. We can include gluten-free cakes and rye bread sandwiches on request for catering orders with no extra charge.
What are the opening hours?
We are open Monday-Friday from 8:00 AM to 5:30 PM, Saturday from 9:00 AM to 5:30 PM, and closed on Sundays. Our busy times are during lunch hours.
Can I customise a gift hamper?
Yes, we offer bespoke gift hampers filled with our finest Italian, Spanish and local delicacies, perfect for Christmas, birthdays or any special occasion. We can help you create the perfect gift.
Reviews (7)
Jimbo The Sailor
Jan 26, 2022 Report
Rude owner. Far too rude to be running a cafe. He treats his staff (Made up entirely of pretty early 20's girls) so poorly that they are constantly leaving. He speaks rudely to his customers if he is in a bad mood. He shouted at a member of public for something very menial. I used to buy food from this place, never again.
Sylvia Yarlett
Dec 25, 2021 Report
Found this Amazing Italian Delight when just strolling around Norwich. Upon 2nd visit, had to queue 10+ minutes for Tasty fresh Pizza and delicious Cherry and Almond Cake . WoW ..so pleased they are appreciated by locals. Wonderful to see Lemon cannolli Do visit, I'm longing to return.
Aj Kemp
Nov 26, 2021 Report
An excellent spot for lunch, highly recommend their pizza slices. Freshly cooked and very good value!
Michelle Dobson-Jones
Oct 17, 2021 Report
Lovely traditional Italian cafe serving fresh food and fabulous coffee. The speciality cold brewed was especially good.
Edward Canning
Aug 11, 2021 Report
I absolutely love Amaretto's atmosphere. The coffee is delicious, as are the cakes and sandwiches. I work just around the corner and stop off there every morning for a coffee, and go there for most of my lunches. Fantastic place, with fantastic staff. The pasta which can be bought in the Delicatessen is also amaaaazing - some of the best I have had. The cafe offers a stamp card to get a free drink after collecting stamps too. It has outdoor seating as well!
James Hartley
Apr 28, 2021 Report
A lovely little deli selling authentic and reasonably priced food. Good coffee too. My new spot I think. Oh... and check out the pasta! Picking some up for my anniversary.
Alun Minifey
Mar 13, 2021 Report
Amazing good authentic Italian food. Hot food on the go amazing cakes as well as some basic groceries and Italian special ingredients