Having started out baking for children's parties, Martha Swift and then business partner Lisa Thomas, quickly noticed how well the cupcakes went down with adults! Now twelve years on, Martha Swift is sole owner and the business continues to go from strength to strength. We have three shops located in Primrose Hill, Covent Garden and Kensington, plus five cookbooks and an App.
At times it's hard to believe that something that started at home has grown so much. It gives us all a huge sense of satisfaction to see people queuing out into the street on a Saturday afternoon, waiting to buy our cakes - there is no better feeling than this, to see that people really do want to buy and eat what we have made.
At times it's hard to believe that something that started at home has grown so much. It gives us all a huge sense of satisfaction to see people queuing out into the street on a Saturday afternoon, waiting to buy our cakes - there is no better feeling than this, to see that people really do want to buy and eat what we have made.
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Our Story
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Martha Swift and then business partner, Lisa Thomas started by baking for children's birthday parties before realizing how popular cake was with adults too! 15 years later and Martha is the sole owner and the business continues to grow from strength to strength, with our bakery in Primrose Hill delivering all across London, 5 bestselling cookbooks and an app.
Weddings
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At Primrose Bakery we understand how important your wedding day is, which is why we take such a personal approach to our wedding cakes and cupcakes. We tailor each wedding cake to your requirements, and also offer a full delivery and set up service and tier hire to take any added stress out of your big day.
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