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Business Details
14 Years
experience
Your Trusted Financial Advisers in Appleton
Established in 2012, Puleston Wealth Management has built a reputation as a trusted provider of tailored financial solutions. Our team of chartered professionals combines decades of collective experience with a client-centric ethos rooted in integrity and transparency. As an appointed representative of Quilter Financial Services Ltd and Quilter Mortgage Planning Ltd, we operate under the rigorous standards of the Financial Conduct Authority (FCA), ensuring our advice meets the highest regulatory benchmarks. Our acquisition of two local Independent Financial Adviser (IFA) practices demonstrates our commitment to preserving client relationships while maintaining continuity of service. We specialise in wealth management, mortgage advisory services, and protection planning, serving both individual and business clients across the UK.

Our approach prioritises long-term financial security through personalised strategies that adapt to evolving client needs. The team's diverse expertise spans mortgage advisory services, protection planning, and wealth management, supported by ongoing professional development to maintain chartered status. Our physical presence in Appleton, Warrington, combined with nationwide advisory capabilities, positions us to deliver accessible yet highly specialised financial guidance. We measure success through client outcomes rather than transactional metrics, reflected in our policy of assigning dedicated case managers to every client. This philosophy, coupled with our FCA-regulated status, establishes us as a reliable partner for comprehensive financial planning.
Services
Wealth Management Mortgage Advice Financial Planning Protection Services Equity Release
Details
  • Year established: 2012
Highlights and features
  • We operate under FCA regulation ensuring highest professional standards
  • Our team includes chartered financial planners with industry-recognised qualifications
  • Dedicated case managers assigned to every client relationship
  • Acquired two local IFA practices maintaining client continuity
  • Personalised financial strategies developed through collaborative client engagement
Associations and certifications
  • Financial Conduct Authority
Services
Wealth Management
Our wealth management service creates tailored investment strategies to grow and protect client assets. We combine market analysis with personal financial goals to develop diversified portfolios. Clients benefit from ongoing portfolio reviews and transparent reporting.
Mortgage Advice
We provide comprehensive mortgage advisory services covering first-time purchases, remortgaging, and buy-to-let investments. Our FCA-regulated advisors access whole-of-market products to secure competitive rates. Clients receive detailed affordability assessments and application support.
Financial Planning
Our financial planning service integrates retirement planning, tax efficiency, and estate management. Chartered advisors create holistic strategies aligned with life goals. We offer regular reviews to adapt plans to changing circumstances and market conditions.
Protection Services
We design protection strategies including life insurance, critical illness cover, and income protection. Our approach balances risk mitigation with affordability, ensuring clients maintain financial security through unexpected life events.
Equity Release
Our equity release service helps retirees access property wealth while maintaining residency. We explain lifetime mortgage options and their implications on inheritance and benefits. Clients receive specialist guidance through the entire process.
People
Simon Puleston
Founder & Chartered Adviser
Former Royal Air Force technician turned financial adviser since 2012. Developed expertise through Bank of Scotland and Lloyds Banking Group roles. Holds chartered ALFBF status with focus on client-centric financial planning.
Christopher Cowley
Financial Planner
Over 10 years' experience from Lloyds Banking Group roles. Progressing towards chartered status while specialising in mortgage and protection planning. Combines technical knowledge with practical financial solutions for families.
Don Healy
Financial Planner
Industry veteran with 35+ years' experience since joining Prudential in 1984. Former sales manager and independent financial adviser. Brings extensive product knowledge and client relationship expertise to the team.
Iain Hill
Mortgage & Protection Adviser
Specialist mortgage adviser with 17 years at Fraser Wealth Management. Expert in residential and buy-to-let mortgages. Active community sports coach with focus on practical mortgage solutions for local clients.
Questions
What financial services do you offer?
We provide wealth management, mortgage advice, financial planning, protection services, and equity release solutions tailored to individual and business needs.
Are you regulated by financial authorities?
Yes, we operate as appointed representatives of Quilter Financial Services Ltd and Quilter Mortgage Planning Ltd, both authorised and regulated by the Financial Conduct Authority.
How do you personalise financial advice?
We conduct detailed needs analyses and maintain regular reviews to adapt strategies. Each client receives a dedicated case manager for consistent, tailored guidance.
What mortgage options do you cover?
We advise on first-time buyer mortgages, remortgaging, buy-to-let investments, and commercial mortgages through our whole-of-market panel of lenders.
How do you charge for financial advice?
Our fee structure is transparent and agreed upfront. Charges vary by service type and complexity, with no hidden fees or commissions.
Can I access equity in my property?
Yes, we offer equity release solutions including lifetime mortgages, explaining both benefits and implications for inheritance and benefits.