Business Details
47 Years
experience
Your Trusted Partner for Bespoke Jewelry & Ring Designs
Established in 1979, Petra Jewellery is a family-run business based in Basingstoke, founded by Petra and now co-led by her daughter Mitch. With over 45 years of expertise in jewelry design and craftsmanship, we specialize in creating bespoke engagement rings, wedding bands, and memorial pieces, alongside remodelling heirloom jewelry and offering repair services. Our team of skilled designers and an onsite master goldsmith ensure every piece is crafted to the highest standards, using ethically sourced gemstones from trusted dealers in Hatton Garden. We pride ourselves on personalized service, guiding clients through every stepfrom initial sketches to selecting gemstones and metals. Our commitment to quality and innovation has earned us the Service Excellence Award at the 2025 INSPIRE Business Awards, reflecting our dedication to care, connection, and unforgettable jewelry experiences.We offer immersive design experiences, including Champagne Design Sessions and hands-on workshop visits, allowing clients to engage directly in the creation process. Sustainability is central to our practice, as we repurpose old gold and gemstones into new, meaningful designs. With a focus on transparency and client satisfaction, we provide detailed consultations, clear pricing, and warranties on our workmanship. Our showroom and workshop, located in the Viables Craft Centre, welcome appointments for those seeking timeless, handcrafted jewelry tailored to their unique story.
Services
Bespoke Engagement Rings
Wedding Band Design
Jewelry Remodelling
Gemstone Viewings
Repair Services
Design Experiences
Memorial Jewelry
Workshop Classes
Private Consultations
Custom Signet Rings
Details
- Year established: 1979
Highlights and features
- We have over 45 years of experience in bespoke jewelry design and craftsmanship.
- Our onsite master goldsmith ensures precision and quality in every piece.
- We source gemstones exclusively from ethical, fair trade dealers in Hatton Garden.
- We offer immersive design experiences, including hands-on workshop sessions.
- Awarded the 2025 INSPIRE Business Award for Service Excellence in jewelry design.
What people say
Excellent service
Beautiful designs
Personalized experience
Skilled craftsmanship
Ethical practices
Services
Bespoke Engagement Rings
We create tailored engagement rings to reflect your unique story. Our designers collaborate closely with clients to develop one-of-a-kind pieces, incorporating personal gemstones or ethically sourced materials. With options for hands-on involvement in the workshop, we ensure every detail aligns with your vision and lifestyle. Our 45+ years of expertise guarantee precision and artistry in every creation.
Jewelry Remodelling
Transform inherited or unused jewelry into meaningful new designs. We melt down gold and platinum or reset gemstones to craft pieces that honor sentimental value while suiting modern tastes. Clients can participate in the process, from conceptual sketches to final polishing, ensuring a deeply personal result that preserves family history with contemporary flair.
Gemstone Viewings
Private sessions guide clients through choosing gemstones for their jewelry. Experts explain characteristics of diamonds, sapphires, emeralds, and more, helping you select stones that match your style and budget. These personalized consultations ensure informed decisions, emphasizing ethical sourcing and quality assessment for both traditional and unique gemstone choices.
Wedding Band Design
Craft wedding bands that symbolize lifelong commitment with bespoke designs. We offer metal and finish options, from classic platinum to rose gold, alongside shaping to complement existing rings. Clients receive expert advice on durability and aesthetics, ensuring rings are both beautiful and practical for everyday wear, crafted with the same care as our award-winning engagement pieces.
Repair Services
Our specialists handle repairs ranging from resizing to re-tipping claws, using onsite facilities for swift, high-quality results. We provide thorough inspections to secure settings and restore worn pieces, offering clear pricing and advice on preserving jewelry longevity. This service ensures treasured items remain in pristine condition for generations to come.
People
Petra
Founder
With over 45 years in jewelry design, Petra established the business in 1979, pioneering ethical craftsmanship and bespoke artistry. Her vision drives the company's commitment to personalized service and innovation.
Mitch
Co-Owner
Mitch, Petra's daughter, co-leads the business, blending traditional techniques with modern design. Her leadership ensures the continuation of the family legacy while expanding immersive client experiences.
Questions
Do you offer custom jewelry design services?
Yes, we specialize in bespoke jewelry, including engagement rings, wedding bands, and memorial pieces, tailored to your unique preferences and stories.
Can I use my own gold or gemstones in new designs?
Absolutely. We remelt old gold and platinum or reset your gemstones into new, personalized creations, preserving sentimental value with modern artistry.
What repair services do you provide?
We offer resizing, claw re-tipping, rhodium plating, and chain repairs, with clear pricing and expert care to restore your jewelry's longevity.
Are your gemstones ethically sourced?
Yes, we source stones exclusively from fair trade dealers in Hatton Garden, ensuring ethical practices and quality assurance.
Do you have awards or accreditations?
We won the 2025 INSPIRE Business Award for Service Excellence, reflecting our commitment to outstanding craftsmanship and client satisfaction.
Can I visit your workshop during the design process?
Yes, clients are invited to our onsite workshop to collaborate with our goldsmith, observing and participating in the creation of their bespoke pieces.
Reviews (6)
Annabel Theaker
Jan 05, 2022
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I took an old ring in that was my great grandmothers and had worn so thin on the band it had snapped. Beth was so lovely and really thorough when looking at my ring and what needed to be done with it. I was told that it would take around a month to complete (with Christmas in there too) and got a call just 4 days later to say it was ready! This meant that I had it for Christmas and when I picked it up it looked like a brand new ring - it's sturdy again and had been polished up and looks absolutely beautiful. After years of sitting in a box since it was passed down to me, I can now where it again
Gina Lohrenz
Dec 24, 2021
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Beth designed the most special signet ring for me using my Mum's eternity ring and some pieces of my own old jewellry. The whole experience was so special and very emotional having lost my lovely Mum early this year. Covid meant we couldn't see her and she passed away just before the Care Home agreed we could meet. The ring is so special and I sincerely thank the whole team at Petra for their kindness and understanding.
Sally
Dec 20, 2021
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Big thanks to Beth, who helped my fianc design my engagement ring! We went back to look at wedding ring options and again very friendly, helpful and knowledgeable! Also felt very COVID safe.
Matthew Clay
Dec 06, 2021
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I went to have some work carried out on my partners engagement ring and I have to say it was a pleasure throughout! Amazing service, best jewellers in Basingstoke!
Beth is very friendly and provides outstanding customer service, going out of her way to assist with the work on the ring.
5 Stars would recommend to anyone
Beth is very friendly and provides outstanding customer service, going out of her way to assist with the work on the ring.
5 Stars would recommend to anyone
Pam Gooch
Oct 29, 2021
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What a brilliant experience working with Beth was. She designed a beautiful ring for me, combining my mothers diamond engagement ring with my own diamond ring. The result is a stunning 2 stone ring designed just for me. Thank you so much Beth for your understanding of my requirement to design a ring that I could wear every day. Couldnt be happier!! xx
Hay Wheeler
Oct 20, 2021
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I was very blessed to work with Beth in designing a few rings. I started with one ring in mind and ended up with a few more (including an eternity ring). Beth was amazing in understanding what I was wanting for each ring and designing a ring which was perfect for that use. The whole process from arranging an appointment to choosing the stone(s) and finally collecting the rings was easy and actually fun! I loved the whole process and would not go anywhere else for jewelry. All staff at Petra have the perfect mix of friendly but professional. If I could give more than 5 stars I would.
