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Your Trusted Online Accountants in the UK
At My Accountant Friend, we specialise in providing accessible, efficient accountancy services tailored to freelancers, contractors, and small businesses. Our approach combines award-winning online accounting software with dedicated support from qualified accountants who understand your unique needs. With over a decade of experience in digital accountancy, we have streamlined financial management for thousands of clients, enabling them to focus on growing their businesses without the burden of complex financial processes. Our team prioritises transparency, offering clear pricing with no hidden fees and delivering proactive tax planning advice to maximise efficiency.

We integrate seamlessly with major online retail platforms, ensuring accurate financial tracking for e-commerce businesses. Our commitment to exceptional customer service is demonstrated through our 24/7 availability for consultations and our proven track record of resolving client concerns promptly. As a technology-driven firm, we maintain robust security measures with 256-bit SSL encryption and regular data backups to protect client information. Our expertise extends to company formation, IR35 compliance, and VAT management, positioning us as a comprehensive solution for business financial needs.
Services
Online Accountancy Company Formation IR35 Advice Bookkeeping VAT Returns Tax Planning Payroll Services Financial Consultation
Highlights and features
  • We assign a dedicated qualified accountant to each client
  • Our award-winning online accounting software simplifies financial management
  • Transparent pricing with no hidden fees
  • Specialists in tax efficiency and IR35 compliance
  • Seamless integration with Amazon, eBay, Etsy, and Shopify
Associations and certifications
  • MTD Ready
What people say
Unparalleled customer service Proactive tax planning Saved business taxes Hassle-free setup Expert IR35 advice
Services
Online Accountancy
Our online accountancy service provides real-time financial management through an intuitive platform combined with expert human support. Clients access their financial data 24/7 while receiving personalised advice from dedicated accountants. The system automates tax calculations and submission processes for VAT, PAYE, and corporation tax returns.
Company Formation
We offer rapid limited company formation with comprehensive support including memorandum of articles, HMRC registration, and business bank account assistance. Our process completes standard formations within 30 minutes, providing tax-efficient structures for new businesses with ongoing compliance guidance.
IR35 Advice
Our IR35 specialists provide contract reviews and compliance strategies to determine employment status for contractors. We help clients structure working arrangements to avoid disguised employment penalties while maintaining commercial viability through tailored documentation and HMRC audit support.
Bookkeeping
We maintain accurate financial records through automated bank statement processing and expense categorisation. Our system handles sales invoicing, receipt tracking, and real-time tax liability calculations while providing monthly management accounts for business performance monitoring.
Tax Planning
Our tax planning service identifies legitimate opportunities to minimise tax liabilities through strategic salary and dividend combinations, allowable expense claims, and corporate structure optimisation. We provide bespoke advice on director loans, home office allowances, and insurance arrangements to maximise after-tax income.
People
Kenny Fitzgerald
Partner
With over 15 years in accountancy, Kenny leads client relations at My Accountant Friend, focusing on building personal connections and ensuring client satisfaction through accessible financial expertise.
Iain Morrison
Director
Iain oversees service delivery, leveraging his decade of experience in digital accounting to develop client-centric solutions that combine technology with traditional accounting excellence.
Rachel Whitman
Accountant
Rachel specialises in small business taxation, providing practical advice to help clients navigate complex financial regulations while maintaining compliance and maximising profitability.
Charlotte Bruce
Accountant
Charlotte supports freelancers and contractors with tailored financial guidance, focusing on tax efficiency strategies and business growth planning for new enterprises.
Questions
How quickly can I set up a limited company through MAF?
Standard company formations complete within 30 minutes using our streamlined process, including all necessary HMRC and Companies House registrations.
What accounting software features are included?
Our platform offers automated bank feeds, expense tracking, invoice creation, real-time tax calculations, and direct HMRC submissions with secure 256-bit SSL encryption.
Do you offer IR35 contract reviews?
Yes, our specialists review contracts for IR35 compliance, provide status assessments, and advise on necessary adjustments to maintain legitimate self-employment status.
What payment methods do you accept?
We process payments through Direct Debit via GoCardless, with no additional fees for this service.
Can I access my accounts while traveling?
Yes, our cloud-based platform allows secure access from any internet-connected device, with data backups performed hourly for reliability.
What happens if I need to switch accountants?
We handle the complete transition process, contacting your previous provider to obtain records and ensuring seamless service continuation within 28 days.
Reviews (2)
Marc Love
Jul 29, 2021 Report
Fantastic accountant. It's one thing to be very knowledgeable in a space (which Lisa clearly is) but it's an entirely different thing being able to explain that stuff to people that aren't nearly as clever (like me)!
Lisa's able to find that perfect balance of conveying very important messages in a way that not only makes sense but also doesn't sound particularly scary (which HMRC letters often do)! She mixes a great blend of formality and friendliness and I can't recommend her enough. You're in safe hands here.
Jon Wilks
Oct 13, 2017 Report
I've been using My Accountant Friend for 3 years, and they've made my business life a heck of a lot easier