We believe in the power of clever and creative ideas, smartly researched and sharply executed to achieve memorable and measurable results. Clarion is a WPP-owned London, Edinburgh and Glasgow based PR and digital communications agency with three decades of big brand experience. Our BRIGHT APPROACH leads us to create strategic, award-winning campaigns that leave a lasting impression.
Passionate. Our guiding principles shape our culture, steer the work we do and determine our relationships with media, clients, suppliers and staff. Creative storytelling fosters belief - and belief changes behaviour. Our campaigns are debated in the trade and consumer media, talked about on TV and shared online.
Passionate. Our guiding principles shape our culture, steer the work we do and determine our relationships with media, clients, suppliers and staff. Creative storytelling fosters belief - and belief changes behaviour. Our campaigns are debated in the trade and consumer media, talked about on TV and shared online.
Services
Our Approach
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Our clients value our friendliness and straight-talking approach - which is why we've worked with so many of them for so long. Our 50 smart and talented staff love what they do, and this passion and energy - combined with our BRIGHT APPROACH - help us achieve such great results. We draw on your research, and our own, to understand the brand, conversation, marketplace and audience (using Kantar, Trendwatching, TGI, Brand Z and social listening).
Our Team
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Clever, talented, down-to-earth, passionate about PR and driven by a genuine desire to achieve unbeatable results for our clients. We're fun to work with too. Mobile industry expert and Global Strategic Insight Director at Kantar Worldpanel ComTech. Lawyer and Partner at Michael Simkins LLP specialising in commercial law and intellectual property for the media and entertainment industries.
Our Services
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Our BRIGHT APPROACH to brand planning, combined with a talent for culturally relevant and clever storytelling, lie at the heart of our success. By focusing on what both audiences and the media want, we create campaigns that really make an impact - from helping Aldi's latest award-winning wine fly off the shelves, to getting visitors through the turnstiles at the Edinburgh Dungeon.
Trade
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We've a proven track record in driving sales and distribution for clients targeting food, drink, retail, foodservice, hospitality and leisure sectors. Along the way we have won The Grocer's 'Trade PR Agency of the Year' a record six times. Our success lies in our ability to harness our consumer creativity to deliver exciting trade PR campaigns, innovative media buys and stand out advertising design.
Reputation Management
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Today's consumer is increasingly analytical. They have high expectations of businesses and a power driven by social media. Actively managing the reputation of companies behind brands is more important than ever. We use our skills as brand guardians and creative PRs to bring personality to the corporate story.
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