Business Details
12 Years
experience
Strategic B2B Marketing Solutions for Customer-Centric Growth
Co-Creation Marketing is a collective of B2B marketing consultants and creative experts dedicated to crafting strategies, positioning, and communications that win customers and grow businesses. Founded in 2014 by marketing strategist Emmeline Woodward, we combine over 15 years of experience working with leading UK B2B brands with a deep understanding of neuromarketing principles. Our agile, modern approach allows us to assemble tailored teams of senior specialists for each project, ensuring clients receive the highest expertise while maintaining cost efficiency. We prioritise customer-centric methodologies, focusing on market research, strategic segmentation, and value proposition development to deliver actionable marketing solutions.Our commitment to excellence is reflected in our meticulous processes, from initial research and stakeholder workshops to campaign execution and continuous improvement. With a proven track record of helping complex B2B organisations clarify their propositions and focus their marketing efforts, we deliver measurable results through authentic collaboration and strategic insight. Our team's diverse expertise spans brand development, digital marketing, content creation, and sales enablement, ensuring comprehensive support for clients at every stage of their growth journey.
Services
Strategic Marketing
Brand Positioning
Content Creation
Digital Marketing
Market Research
Campaign Development
Sales Enablement
Website Optimisation
Value Proposition
Customer Segmentation
Details
- Year established: 2014
Highlights and features
- We offer 15+ years of experience in strategic B2B marketing
- Our team consists of certified experts with extensive industry knowledge
- We provide a customer-centric approach to marketing strategy
- Our flexible model delivers senior-level expertise at competitive costs
- We implement proven methodologies for measurable business growth
What people say
Extremely helpful
Customer-centric approach
Commercially astute marketing
Senior-level expertise
Authentic collaborations
Services
Strategic Marketing
We develop comprehensive B2B marketing strategies grounded in market research and customer insights. Our approach identifies ideal client profiles, maps customer journeys, and creates targeted campaigns that align with business objectives. By combining neuromarketing principles with industry expertise, we help organisations focus their marketing efforts for maximum impact and measurable growth.
Brand Positioning
Our brand positioning services clarify your unique value proposition and market differentiation. Through competitor analysis and customer research, we create compelling brand narratives that resonate with target audiences. We develop positioning statements, messaging frameworks, and brand voices that ensure consistent communication across all marketing channels and materials.
Content Creation
We produce high-impact content tailored to B2B buyer journeys, including thought leadership pieces, case studies, and sales enablement materials. Our content specialists create engaging assets that address customer pain points and demonstrate your solutions' value, supporting lead generation and conversion throughout the sales cycle.
Market Research
Our research services include stakeholder workshops, customer interviews, and competitor analysis to uncover market opportunities. We gather actionable insights through qualitative and quantitative methods, helping businesses understand their target audiences' decision-making processes and develop data-driven marketing strategies.
Campaign Development
We design and execute integrated marketing campaigns that combine digital channels, traditional media, and sales enablement tools. Our campaigns follow a structured approach from strategy development to implementation, focusing on lead generation, brand awareness, and conversion optimisation for measurable business outcomes.
People
Emmeline Woodward
Managing Director
With nearly 20 years of strategic B2B marketing experience, Emmeline founded Co-Creation Marketing in 2014. She combines strategic thinking with business acumen to deliver commercially astute marketing solutions for complex organisations.
Nicole Lockley
Project Manager
An exceptional project manager with almost 15 years of experience delivering marketing projects. Nicole coordinates schedules and manages our team of co-creators to ensure timely and effective project delivery for our clients.
Ben Archer
Design Expert
An award-winning graphic designer with over 20 years of experience working with top B2B and B2C brands. Ben specialises in creating visually compelling marketing materials that communicate complex messages effectively.
Kay Garrett
Copywriting Expert
With over 20 years of industry experience, Kay is a versatile copywriting expert who creates impactful content ranging from technical documents to engaging marketing copy that resonates with target audiences.
Simon Hogg
Search Marketing Specialist
An experienced digital marketer with extensive search marketing expertise. Simon has worked in leading UK digital agencies and as a client-side digital strategist, delivering effective SEO and PPC campaigns.
Questions
What industries do you specialise in?
We focus on B2B sectors, particularly technology, professional services, and manufacturing, where complex sales cycles require strategic marketing approaches.
How do you ensure marketing effectiveness?
Through rigorous market research, customer profiling, and neuromarketing principles, we create data-driven strategies that align with buyer behaviour and business goals.
What makes your agency different?
Our collective model combines senior marketing experts with flexible resourcing, delivering agency-level expertise without traditional overhead costs.
How do you measure success?
We track key performance indicators aligned with your business objectives, including lead generation, conversion rates, and marketing ROI.
Can you work with in-house teams?
Yes, we collaborate with internal marketing departments, providing strategic guidance and specialist support while maintaining your brand's continuity.
