Business Details
19 Years
experience
Your Trusted Marketing & PR Partner in Nottingham
Since 2007, V Formation has been empowering businesses across diverse sectors with strategic marketing and public relations solutions. Our approach combines deep industry expertise with a client-centric philosophy, ensuring tailored strategies that align with each client's unique objectives. With a team of seasoned professionals, we specialise in developing comprehensive marketing plans, executing data-driven digital campaigns, and crafting compelling PR narratives that enhance brand visibility and reputation. Our commitment to collaboration and innovation has earned us long-standing partnerships with clients ranging from charities and SMEs to technology firms and life sciences organisations.By prioritising measurable outcomes and maintaining a proactive understanding of market dynamics, we consistently deliver results that exceed expectations. Our values of ambition, curiosity, and integrity underpin every project, ensuring our clients receive not just service, but genuine partnership in achieving their growth ambitions.
Services
Strategy Development
Brand Development
Market Research
Digital Marketing
Search Engine Optimisation
Social Media Campaigns
Google Advertising
LinkedIn Advertising
Email Campaigns
Analytics
Details
- Year established: 2007
Highlights and features
- We offer 17+ years of strategic marketing experience across diverse industries
- Our team combines senior-level expertise with hands-on implementation capabilities
- We prioritise measurable ROI through data-driven campaign optimisation
- Our collaborative approach ensures deep understanding of client objectives
- Proven track record with long-term client partnerships spanning multiple sectors
What people say
Strategic marketing expertise
Measurable business growth
Responsive communication
Sector-specific understanding
Creative campaign execution
Services
Digital Marketing
Our digital marketing services combine strategic planning with technical expertise to enhance online visibility and drive business growth. We develop comprehensive campaigns across SEO, paid advertising, and social media platforms, focusing on measurable ROI. With continuous performance analysis and adaptation, we ensure clients maintain competitive advantage in evolving digital landscapes while achieving specific business objectives like lead generation and brand awareness.
Public Relations
Our PR strategy services focus on building and maintaining strong brand reputations through targeted media relations and strategic communications. We create compelling narratives that resonate with target audiences, leveraging both traditional and digital channels. Our approach combines proactive media engagement with reactive crisis management to protect and enhance organisational reputations while aligning with broader business objectives.
Search Engine Optimisation
Our SEO specialists implement technical optimisations and content strategies to improve organic search rankings. Through comprehensive keyword research and competitor analysis, we identify growth opportunities while ensuring website architecture supports discoverability. Continuous performance monitoring and algorithm adaptation maintain visibility in competitive search landscapes, driving qualified traffic to client websites.
Social Media Campaigns
We develop targeted social media strategies across major platforms to engage audiences and build brand communities. Our data-driven approach combines content creation with audience analysis to maximise engagement metrics. Campaigns are designed for measurable outcomes including follower growth, lead generation, and brand awareness, with regular performance reporting to ensure continuous improvement.
Marketing Strategy
Our strategic marketing services begin with comprehensive business analysis to identify growth opportunities. We develop tailored plans aligning with organisational goals, incorporating market research and competitor insights. Implementation support ensures effective execution across traditional and digital channels, with ongoing measurement frameworks to track progress against KPIs and adapt strategies for optimal results.
People
Hilary Campton
Director
With over 15 years leading strategic marketing initiatives, Hilary founded V Formation in 2007. She specialises in developing growth strategies for professional services firms and technology companies, combining senior-level expertise with hands-on implementation. Her leadership focuses on building long-term client partnerships through results-driven marketing solutions.
Sue Carr
Director
As co-director, Sue oversees digital marketing strategy and implementation. With extensive experience in campaign management and analytics, she leads the development of data-driven marketing solutions. Her expertise in digital transformation helps clients maximise ROI through optimised online marketing strategies across multiple industry sectors.
Leah Bradley
Senior Account Manager
Leah manages key client relationships while leading marketing strategy development. With specialist knowledge in brand positioning and campaign execution, she ensures alignment between business objectives and marketing activities. Her sector experience spans technology, life sciences, and professional services organisations.
Jocelyn Braithwaite
Account Manager
As head of PR, Jocelyn develops media relations strategies and manages reputation-building campaigns. With expertise in crisis communications and award submissions, she creates compelling narratives that enhance brand visibility. Her client-focused approach ensures PR activities directly support broader business objectives.
Rachel Axten
Digital Marketing Manager
Rachel leads digital campaign execution with expertise in SEO and paid advertising. She specialises in creating data-informed strategies that improve online visibility and drive conversions. Her technical knowledge ensures effective implementation of digital marketing tactics across multiple client sectors.
Questions
What marketing services does V Formation offer?
We provide comprehensive marketing services including strategy development, digital marketing, SEO, social media campaigns, Google Ads, and PR. Our tailored solutions address specific business objectives across multiple industry sectors.
How does V Formation approach marketing strategy?
We begin with business analysis and goal setting, then develop tailored marketing plans incorporating research and competitor insights. Implementation support and performance measurement ensure strategies deliver measurable results aligned with client objectives.
What industries does V Formation specialise in?
While serving diverse sectors, we have particular expertise in professional services, technology, life sciences, universities, and charity organisations. Our adaptable approach ensures effective marketing solutions for various business types.
How do you measure marketing campaign success?
We use comprehensive analytics tools to track KPIs against objectives, providing regular reporting on metrics like lead generation, website traffic, conversion rates, and brand visibility improvements through both digital and traditional marketing channels.
Can you handle both strategy and implementation?
Yes, we offer full-service marketing support from strategic planning through to hands-on implementation. Clients can engage us for complete marketing management or specific tactical execution while maintaining strategic oversight.
