Business Details
Women's Fitness & Weight Loss Program in Wiltshire
Fruci Fit is a dedicated fitness and wellness provider specialising in empowering women over 40 to achieve sustainable weight loss, improved physical health, and a positive relationship with exercise and nutrition. With over 17 years of experience, our team combines expertise in nutrition science, personal training, and psychological support to create tailored programmes that accommodate individual needs, including mobility challenges and busy lifestyles. Our approach integrates evidence-based nutrition advice, fun and adaptable group training sessions, and mindset coaching to address the psychological barriers to long-term fitness success.We prioritise community support and accountability through in-person and online platforms, ensuring accessibility for clients in Wiltshire and beyond. Our track record of helping hundreds of women achieve measurable results, including significant weight loss and improved mobility, demonstrates our commitment to delivering practical, science-backed solutions that fit real-life demands.
Services
28 Day Kickstart
Personal Training
Group Fitness Classes
Nutrition Coaching
Online Workouts
Highlights and features
- We offer 17 years of specialist experience in women's fitness and nutrition.
- Our programmes combine nutrition science, fitness, and mindset coaching.
- We provide adaptable workouts for all fitness levels and mobility needs.
- We deliver both in-person and online training options for flexibility.
- Our team includes qualified nutritionists and certified personal trainers.
What people say
Lost 3 stone
More confident
Improved mobility
Enjoyable workouts
Personalised support
Services
28 Day Kickstart
Our 28 Day Kickstart is a structured fitness and nutrition programme designed for women over 40 seeking sustainable weight loss and improved health. Combining personalised meal plans, adaptable exercise routines, and mindset coaching, it addresses physical and psychological barriers to success. The programme includes expert guidance from qualified nutritionists and personal trainers, with flexible in-person and online delivery options to accommodate busy lifestyles.
Group Fitness Classes
Group fitness classes provide structured, community-driven workouts tailored for women over 40. Sessions incorporate strength training, cardio, and functional movements adapted to individual abilities, ensuring safety and inclusivity. Led by certified trainers, these classes foster motivation through peer support while delivering measurable improvements in fitness, mobility, and overall wellbeing.
Nutrition Coaching
Nutrition coaching offers personalised dietary advice based on scientific research and individual lifestyle needs. Our qualified nutritionists create sustainable eating plans that accommodate personal preferences and health conditions, avoiding restrictive diets. This service focuses on building long-term healthy habits while allowing flexibility for family meals and social occasions.
Online Workouts
Online workouts provide accessible fitness solutions for women unable to attend in-person sessions. These structured programmes include live and recorded exercises, nutritional guidance, and virtual coaching support. Designed to maintain accountability and consistency, they offer the same evidence-based approach as our in-person services with added flexibility for remote participants.
Mindset Coaching
Mindset coaching addresses the psychological aspects of fitness and weight management through evidence-based strategies. This service helps clients overcome emotional eating, build self-confidence, and develop sustainable habits. Delivered by experienced professionals, it integrates cognitive-behavioural techniques and motivational support to enhance long-term success rates.
People
Matt Fruci
Founder & Lead Nutritionist
Matt Fruci, MSc, BSc, is a qualified nutritionist and personal trainer with 17 years of experience specialising in women's health. His expertise combines postgraduate research in diabetes management with practical coaching to help women over 40 achieve sustainable fitness and nutrition goals.
Julie Cable
Personal Trainer
Julie Cable is an experienced personal trainer with over 20 years of coaching diverse clients, including those with health challenges. She specialises in adapting exercises to individual capabilities while maintaining the Fruci Fit principle of making fitness enjoyable and accessible for all.
Tasha Summers-Critchell
Fitness Instructor
Tasha Summers-Critchell brings energy and creativity to Fruci Fit's sessions, specialising in fun, varied workouts that keep participants engaged. Her background in pole exercise and passion for helping others build body confidence make her a valuable team member.
Grace Dobie
Yoga Instructor
Grace Dobie, a certified yoga instructor with international experience, focuses on connecting mind and body through fitness. Her expertise in wellness and holistic practices enhances Fruci Fit's holistic approach to women's health and wellbeing.
Martyn Drake
Personal Trainer
Martyn Drake, with seven years of personal training experience, specialises in high-energy workouts and chronic condition management. His qualifications in diabetes and obesity management align with Fruci Fit's mission to provide inclusive, health-focused fitness solutions.
Questions
Do I need to attend all sessions?
We recommend regular attendance but understand life gets busy. Missing a session? We'll send a home workout and offer 5 daily live sessions for accountability.
What fitness level is required?
Our programmes cater to all fitness levels, especially designed for women over 40. Trainers adapt exercises to individual needs, ensuring inclusivity for beginners and experienced participants alike.
Do I have to give up specific foods?
No restrictive diets here. We teach portion control and balanced eating while allowing favourite foods. Our nutritionists help create sustainable meal plans that fit your lifestyle.
Are sessions in-person or online?
We primarily offer in-person training for community building but provide online options for those unable to attend physically, ensuring flexibility without compromising quality.
How does the 28 Day Kickstart work?
The programme combines personalised nutrition plans, group fitness sessions, and mindset coaching. After an initial consultation, you'll receive a tailored 3F plan (Food, Fitness, Focus) with ongoing support.
Reviews (4)
Dawn Powell
Dec 08, 2021
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Definitely worth ago, it's only been 4wks but I'm so into it. I was unsure at first as not been great at committing to going to the gym. But the online classes have been great for me and if I can't make the time it's live, i just do it on reply which is brilliant. This way I didn't beat myself up that I'd missed it coz something came up then give up. I just done it when I could. I love the 1 minute work outs as these can be done in most places at anytime gets the blood pumping warms you up and have done these on busy days throughout the day, before I knew it i done 10 mins 12mins ect. Love love
Claire Hartley
Nov 23, 2021
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Before joining Fruci Fit I was at my heaviest and at 41 I was worried that my health was starting to suffer. My self esteem was low and I was struggling to stay motivated when trying to lose weight. I didn't feel confident enough to join a gym and the dieting alone wasn't working for me. From my first meeting with Matt I knew that I would have the guidance that I needed to achieve my goals. I love the classes which are always full of friendly faces. The ongoing support provided by Matt is amazing, in addition to regular in person check-ins I know that I can reach out at any time for advice.
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Sue Butler
Apr 21, 2021
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I started Matts 28 day Quick start programme a month ago. I felt I had to try something different - not just about diet - not just about the exercise- but needing to look at why I slip up so much with food and then feel I let myself down
Matts 15 Habits in the Quick Start really helped me look at why I was eating something and when and how.
Matts early morning chats are very thought provoking. I realised that I bolt my meals - had ate on the hoof for years with my job
I eat healthily but was probably eating too much and snacks well - thats a good one! I now dont buy packs of mixed mini
Matts 15 Habits in the Quick Start really helped me look at why I was eating something and when and how.
Matts early morning chats are very thought provoking. I realised that I bolt my meals - had ate on the hoof for years with my job
I eat healthily but was probably eating too much and snacks well - thats a good one! I now dont buy packs of mixed mini
Amanda Combe
Mar 23, 2021
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Positive:Communication,Professionalism,Quality
Matt & his team are so welcoming & enthusiastic. The exercise classes are varied & numerous & easy to log onto at home. Matt gives personalised support & is relentlessly positive. Would recommend to anyway wanting to loose weight, get fit and generally feel better about themselves.
Matt & his team are so welcoming & enthusiastic. The exercise classes are varied & numerous & easy to log onto at home. Matt gives personalised support & is relentlessly positive. Would recommend to anyway wanting to loose weight, get fit and generally feel better about themselves.
