Business Details
22 Years
experience
Strategic Marketing Consultancy in Cumbria
Established in 2004, Market Sense is a Cumbria-based marketing consultancy founded by Tracey Errington, a seasoned marketing professional with over 25 years of industry experience. Our approach combines grassroots marketing strategies with practical business acumen, focusing on delivering measurable results through tailored solutions. We specialise in marketing planning, brand development, media buying, product development, and public relations, serving diverse sectors including food production, hospitality, and housing. Our team leverages deep local knowledge and extensive national connections to create impactful campaigns that resonate with target audiences. With a commitment to value-for-money services, we prioritise client needs while maintaining flexibility in strategy execution.Our track record includes successful collaborations with major retailers, local producers, and specialist manufacturers across the UK. We integrate creative content development, photography, and digital marketing to enhance brand visibility and market reach. Transparency in operations and client-centric methodologies underpin our service delivery, ensuring alignment with business objectives. Recognised for innovative campaigns and practical marketing support, we have contributed to the growth of award-winning businesses in competitive markets. Our expertise extends to mystery shopping, web development support, and comprehensive communications strategies that drive business success.
Services
Marketing Planning
Brand Development
Media Buying
Product Development
Public Relations
Copywriting Services
Photography Support
Web Development Consultancy
Mystery Shopping
Communications Strategy
Details
- Year established: 2004
Highlights and features
- We offer 20+ years of practical marketing experience across diverse industries
- Our team combines local Cumbrian knowledge with national business connections
- We deliver value-for-money campaigns with measurable business outcomes
- We provide end-to-end marketing solutions from strategy to implementation
- Our proven track record includes working with major UK retailers and producers
What people say
Award-winning results
Practical approach
Local knowledge
Measurable outcomes
Creative campaigns
Services
Marketing Planning
Creating tailored marketing strategies that align with business objectives while maximising budget efficiency. Our approach combines market analysis with practical implementation to deliver measurable results. We focus on long-term brand growth through targeted campaign execution and continuous performance evaluation.
Brand Development
Building distinctive brand identities that resonate with target audiences through strategic positioning and consistent messaging. We develop comprehensive brand frameworks that enhance market recognition and customer loyalty across multiple industry sectors.
Public Relations
Crafting compelling narratives and media strategies to enhance brand visibility and reputation. Our PR services include press release development, journalist outreach, and event management to create impactful media opportunities for clients.
Product Development
Guiding products from concept to market through strategic positioning and brand-building initiatives. We specialise in transforming new offerings into market-ready brands with targeted go-to-market strategies and consumer engagement plans.
Communications Strategy
Developing comprehensive communication plans that ensure consistent brand messaging across all channels. Our strategies integrate internal and external communications to strengthen organisational coherence and market presence through unified messaging approaches.
People
Tracey Errington
Founder & Director
Cumbrian-born marketing expert with 25+ years' experience, combining agricultural background with strategic marketing skills. Developed Market Sense's grassroots approach to deliver practical, results-driven solutions for diverse clients.
Questions
What marketing services does Market Sense offer?
We provide comprehensive marketing solutions including strategic planning, brand development, media buying, public relations, and product development tailored to client needs.
Which industries do you work with?
Our experience spans food production, hospitality, housing, manufacturing, and retail sectors with successful campaigns for both local and national clients.
How does Market Sense approach marketing strategy?
We combine grassroots marketing with data-driven insights to create practical, budget-conscious strategies focused on delivering measurable business results through tailored implementation.
Can you handle both small and large-scale projects?
Yes, we adapt our services to suit businesses of all sizes, from local producers to national retailers, maintaining the same commitment to quality and effectiveness.
What makes Market Sense different from other agencies?
Our unique combination of Cumbrian roots, extensive industry experience, and practical marketing approach delivers authentic, results-focused solutions that truly connect with target audiences.
