Business Details
Your Trusted Partner for Organic & Natural Sales Solutions
Thyme Marketing has established itself as a leader in organic and natural sales, connecting health brands with buyers to drive growth and visibility. With over two decades of experience, the company specialises in field sales, marketing, and strategic distribution across the UK and Ireland. Our team combines industry expertise with a transparent approach, fostering long-term relationships with brands, retailers, and wholesalers. We operate across sectors including natural health, wellness, farm & garden, and independent convenience, leveraging a data-driven methodology to optimise product availability and sales performance.Our proprietary tools, SalesThyme and LiveThyme, provide actionable insights and real-time analytics to enhance decision-making. Committed to sustainability and innovation, we prioritise client success through tailored strategies and a deep understanding of market dynamics. Our reputation is built on proven results, with testimonials from trusted brands highlighting our professionalism and sector knowledge. As a values-driven organisation, we focus on building partnerships that extend beyond transactions to create lasting value for our clients.
Services
Market Research
Field Sales
Merchandising
Email Marketing
Trade Show Support
SalesThyme Software
LiveThyme Dashboard
Thyme Store
Highlights and features
- We offer 20+ years of expertise in the natural health industry.
- Our nationwide reach covers 900+ retailers across the UK and Ireland.
- We provide data-driven strategies for optimised sales and distribution.
- Our proprietary SalesThyme CRM delivers actionable market insights.
- We maintain transparent, long-term partnerships with brands and retailers.
What people say
Proven track record
Professional and knowledgeable
Honest feedback
Strong retailer relationships
Immediate results
Services
Market Research
Our team conducts targeted surveys and competitor tracking to gather actionable insights from 400+ UK retailers. We tailor questions to your goals, delivering research that informs product placement, pricing, and promotional strategies. With expertise in natural health and organic sectors, we help brands understand market trends and consumer preferences.
Field Sales
We provide nationwide field sales coverage across the UK and Ireland, representing brands in 900+ stores. Our experienced team builds relationships with retailers, manages product launches, and ensures compliance with merchandising standards. Our 8-week sales cycle includes in-store training and performance reporting to maximise sales growth.
Merchandising
We install branded POS materials like shelf wobblers and counter displays to enhance product visibility. Our team ensures correct product placement and provides photo proof of installations. This service increases brand recognition and drives impulse purchases in independent health stores and farm shops.
Email & Social Media
We amplify brand awareness through targeted email campaigns and social media promotions. Our bi-monthly newsletter reaches 600+ retailers, while our social platforms highlight product launches and seasonal offers. This service maintains brand visibility throughout the sales cycle and engages retail buyers online.
Trade Show Support
We support brands at major trade shows including NHT Summit and Natural Products Expo. Our team provides stand staffing, product demonstrations, and lead generation services. We also facilitate retailer meetings during events to strengthen industry connections and secure new distribution opportunities.
People
Rachel Tweedie
Founder
Rachel founded Thyme Marketing with 20+ years in the natural health industry. She developed SalesThyme and LiveThyme tools to enhance sales insights. Passionate about wellness and sustainability, she supports brands through expert marketing and field sales strategies.
David Walker
Co-Owner
David co-founded Thyme with 30+ years in logistics and operations. He oversees business strategy and stability, leveraging experience in connecting manufacturing to retail. He enjoys outdoor activities and sports in his free time.
Dru Endell Cooper
Account Manager
Dru has worked with Thyme for over a decade, combining retail experience and nutrition expertise. She supports independent retailers in the South East and London, balancing her role with home renovation projects.
Godfrey Grima
Farm Shop & Convenience
Godfrey brings 16 years in health food sales and prior pharmaceutical experience. He manages relationships with London and South East retailers, combining his passion for countryside walks and football with his professional commitments.
Oliver McCabe
Ireland Ambassador
Oliver collaborates with Thyme as a nutritional therapist and author. With 20+ years in Ireland's health sector, he specialises in brand launches and promotional campaigns, contributing expertise from his retail and advisory background.
Questions
What industries does Thyme Marketing specialise in?
We focus on organic food, natural health, farm & garden, and independent convenience sectors.
Do you work with international brands?
Yes, we support brands in the UK and Ireland, including international convenience store chains.
How do you measure campaign success?
We use SalesThyme and LiveThyme platforms for real-time analytics on sales performance and retailer engagement.
Can you help with product launches?
Yes, we specialise in strategic launches, including in-store training, POS materials, and retailer outreach.
What regions do you cover?
We operate nationwide in the UK and Ireland, with dedicated teams in London, South East, and Cheshire.
Do you offer software solutions?
Yes, our SalesThyme CRM and LiveThyme dashboard provide sales tracking, market insights, and performance analytics.
