Business Details
Trusted Marketing Solutions for Professional Services Businesses
We are a Huddersfield-based marketing consultancy dedicated to delivering strategic support tailored to professional services organisations and SMEs. With over two decades of experience, our founder Claire Rooney has worked with leading UK law and accountancy firms, including Grant Thornton and Irwin Mitchell, to develop impactful marketing campaigns. Our approach focuses on aligning marketing activity with business objectives, ensuring measurable returns on investment through targeted planning, content creation, and client relationship management.We operate as an extension of your in-house team, offering flexible support packages ranging from project-based work to ongoing retainer agreements. Our expertise spans marketing strategy, social media management, PR, copywriting, and business development, with a proven track record in driving growth for clients across diverse sectors. We prioritise long-term partnerships, combining sector-specific knowledge with adaptable service models to meet evolving business needs.
Services
Marketing Planning
Copywriting
PR Services
Social Media Management
Business Development
Key Client Management
Content Strategy
Website Development
Awards Submissions
Events & Seminars
Highlights and features
- 20 years of experience in professional services marketing
- Proven track record with major UK law and accountancy firms
- Flexible service models to match business needs
- Results-focused approach with measurable outcomes
- Sector-specific expertise in marketing strategy development
What people say
Delighted with the results
Intelligent approach
Flexible service offering
Increased engagement
Raising profile
Services
Marketing Planning
We create tailored marketing strategies aligned with business objectives. Our process begins with understanding your goals and market position, then develops targeted campaigns using appropriate channels. With expertise gained from working with major professional services firms, we ensure measurable returns on marketing investments through continuous performance tracking and optimisation.
Copywriting
Our copywriting services cover websites, press releases, blogs, and marketing materials. We produce clear, engaging content that communicates your brand message effectively to target audiences. With experience in professional services sectors, we understand the need for precision and sector-specific terminology in creating compelling marketing communications that drive client engagement and business growth.
PR Services
We develop PR strategies to enhance brand visibility and reputation. Our approach includes crafting press releases, industry articles, and targeted media outreach to position clients as sector leaders. Drawing on experience with top UK law firms, we create narratives that resonate with target audiences while maintaining consistent brand messaging across all communication channels.
Social Media Management
We create and manage social media campaigns that drive meaningful engagement. Our data-driven approach includes content planning, audience targeting, and performance measurement to ensure marketing objectives are met. We focus on building brand awareness and generating leads through platforms most relevant to professional services organisations and their target markets.
Business Development
Our business development services help clients enter new markets and expand their client base. We implement targeted marketing programmes, from market research to sales pipeline development, specifically designed for professional services firms. With sector-specific expertise, we create strategies that translate marketing activity into tangible business growth opportunities.
People
Claire Rooney
Founder
With 20 years' experience in marketing for professional services firms, Claire founded C L R Marketing to provide expert marketing support at accessible costs. She has worked with major UK law firms including Grant Thornton and Irwin Mitchell, delivering successful campaigns that drive business growth through strategic planning and client relationship management.
Questions
What industries do you specialise in?
We focus on professional services firms including law, accountancy, and consulting practices, with experience across manufacturing and other sectors.
How do you measure marketing effectiveness?
We use data-driven metrics aligned with your business objectives, tracking engagement, lead generation, and ROI through regular performance reporting.
Can you work with existing marketing teams?
Yes, we complement in-house teams by providing additional expertise, handling specific projects, or offering strategic guidance as required.
What service models do you offer?
We provide flexible options including retainer agreements, project-based work, and standalone packages for specific marketing activities like social media management.
How do you ensure sector relevance?
Our founder's 20-year experience in professional services marketing ensures deep sector understanding and tailored campaign development for your specific market.
