Business Details
20 Years
experience
Your Trusted Marketing Partner in Selkirk
Bright Light Marketing is a full-service marketing agency with over 18 years of experience delivering creative and effective solutions to diverse clients. Our team specialises in immersive client engagement, combining industry expertise with tailored strategies to drive business growth. We offer comprehensive services including brand development, digital marketing, and campaign execution, supported by a proven track record in sectors ranging from hospitality to healthcare.Our approach prioritises face-to-face consultation and deep industry analysis to create impactful marketing roadmaps. With a focus on measurable outcomes, we help businesses secure funding, enhance visibility, and achieve sustainable success across regional and national markets.
Services
Marketing Plans
Brand Identity
Website Development
Photography
Signage Design
Campaign Management
Social Media
Newsletters
Print Production
Press & PR
Details
- Year established: 2006
Highlights and features
- Our team has 18+ years of marketing experience across 10+ industry sectors
- We provide tailored marketing strategies developed through immersive client consultation
- Comprehensive service portfolio covering digital and traditional marketing channels
- Proven success in securing funding and planning approvals for clients
- Client-focused approach combining creativity with measurable business outcomes
Services
Marketing Plans
We develop comprehensive marketing strategies that provide clear growth pathways for businesses. Our plans include market analysis, target audience identification, and actionable objectives for short, medium, and long-term success. These strategic documents help secure funding and support planning applications while guiding business development.
Brand Identity
Our brand creation process starts with client consultation to define core values and messaging. We develop distinctive brand identities including logos, straplines, and visual systems that resonate with target audiences. This includes brand application across all marketing materials to ensure consistent market presence.
Website Development
We create responsive websites tailored to business needs and industry requirements. Our process includes content creation, photography organisation, and user experience optimisation. Websites combine visual appeal with functional design to effectively communicate brand identity and drive online engagement through accessible, interactive platforms.
Photography
Our photography service includes planning shoots, location scouting, and production management. We create high-impact visual content for press, marketing materials, and digital platforms. Working with award-winning photographers, we deliver lifestyle imagery and promotional content that enhances brand storytelling and market appeal.
Press & PR
We develop targeted public relations campaigns featuring press releases, advertorials, and launch events. Our services include media outreach, content creation, and photographer coordination to secure media coverage. This strategic approach builds brand awareness and supports market expansion through earned media exposure.
People
Fiona MacKinnon
Digital Marketing Specialist
With 24 years' hospitality industry experience, Fiona specialises in digital marketing, CRM, and social media strategy. She manages database communications and campaign analytics for diverse clients while applying her operational expertise to marketing solutions.
Janice Nisbet
Brand Development Expert
Janice leads campaign creation and brand strategy with extensive experience in copywriting and marketing execution. She develops campaign concepts, manages photo shoots, and oversees content creation while collaborating with design and web development teams.
Debbie Strang
Graphic Designer
With 35 years in Scottish design, Debbie delivers creative visual solutions for print and digital media. Her expertise spans brand applications, product design, and environmental graphics, working with clients ranging from national trusts to local enterprises.
Jennie Routley
Website Developer
Jennie combines 15+ years of web development experience with a focus on usability and accessibility. She creates functional websites that balance visual appeal with interactive user experiences, ensuring effective digital communication for clients.
Phil Wilkinson
Photographer
An award-winning photographer with extensive press experience, Phil captures lifestyle, property, and industry imagery. His work spans commercial and editorial photography, delivering visual content that enhances brand narratives and marketing campaigns.
Questions
What marketing services do you offer?
We provide comprehensive marketing services including brand strategy, website development, social media management, print production, and integrated campaign execution across digital and traditional channels.
Which areas do you serve?
While based in Selkirk, we work with clients across the Scottish Borders, Edinburgh, Highlands, and throughout Scotland.
How experienced is your team?
Our team has over 18 years' experience in marketing, with specialists in digital strategy, brand development, web design, and PR, serving diverse industries since 2006.
What industries do you work with?
We've successfully marketed businesses in hospitality, healthcare, construction, tourism, professional services, retail, and community initiatives among others.
How do you develop marketing strategies?
We begin with face-to-face consultation and industry immersion to create tailored marketing roadmaps that align with your business objectives and growth targets.
Reviews (1)
Aitken-Walker Cars
Jun 26, 2018
Report
We had a fantastic experience with Bright Light. They are extremely knowledgeable and helped us launch onto Facebook 1 year ago. We have now amassed over 1000 Page likes and most importantly have a highly engaged community which is all down to the fantastic learning experience provided by Fiona Drane & Fiona MacKinnon. Couldn't recommend them highly enough!
