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43 Years
experience
Handcrafted Breads & Cakes in Ringwood
Belinda's Bakery has been a cherished family-run business since 1983, dedicated to crafting high-quality baked goods with a commitment to tradition and innovation. Our expertise spans handcrafted breads, artisanal pastries, and custom celebration cakes, alongside popular weekend pizza nights and comprehensive catering services. With two locations in Poulner and Fordingbridge, we serve both locals and visitors across the New Forest and surrounding areas. Our founder, Peter Ellis, brings decades of baking experience from prestigious institutions, ensuring every product reflects his passion for excellence. We pride ourselves on community engagement, having mentored apprentices and supported local initiatives through our shops.

Our Fordingbridge tearoom offers a welcoming space for meals, while our Poulner shop provides quick, fresh options. From sourdough loaves to bespoke wedding cakes, we combine time-honoured techniques with modern creativity. Our catering services extend across Hampshire, Dorset, and Wiltshire, offering tailored solutions for events of all sizes. Sustainability and quality remain central to our operations, with all goods available for wholesale supply. As we enter our fourth decade, we continue to innovate while preserving the artistry that has made us a local favourite.
Services
Handcrafted Breads Celebration Cakes Catering Services Pizza Nights Wholesale Supply
Details
  • Year established: 1983
Highlights and features
  • We have over 40 years of baking experience since 1983
  • Our family-run business combines tradition with innovation
  • We offer bespoke celebration cakes for any occasion
  • Our weekend pizza nights have become local community events
  • We provide catering services across Hampshire, Dorset and Wiltshire
What people say
Fabulous cakes Warm friendly staff Never disappoints
Services
Handcrafted Breads
Our traditional breads combine time-honoured techniques with modern sourdough varieties. Each loaf is baked fresh daily using quality ingredients. Available in multiple locations across Hampshire, our breads cater to both individual customers and wholesale clients seeking premium baked goods.
Celebration Cakes
Bespoke cakes for weddings, birthdays and special occasions. Our skilled bakers create intricate designs from photographs or personal specifications. Available for collection from our Poulner and Fordingbridge shops, with delivery options for larger orders across the New Forest region.
Catering Services
Full-service catering for weddings, funerals and private events. We provide locally-sourced ingredients prepared fresh for each event. Serving Hampshire, Dorset and Wiltshire, our team offers tailored menus with crockery and cutlery included. Minimum order from 5 per head with no-obligation quotations available.
Pizza Nights
Popular Friday and Saturday evening pizza events at our Poulner location. Freshly made pizzas with traditional toppings served in a casual dining environment. Available for takeaway or dine-in, these weekly events have become community favourites since their introduction.
Wholesale Supply
Supplying quality baked goods to businesses across southern England. Our wholesale range includes all standard products with flexible ordering options. We serve cafes, restaurants and retailers seeking premium bakery items, with delivery available to Hampshire, Dorset and Wiltshire businesses.
Questions
What areas do you cater to?
We provide catering services across Hampshire, Dorset and Wiltshire, covering locations from Southampton to Salisbury and Bournemouth to Verwood.
Can you make custom-designed cakes?
Yes, we create bespoke celebration cakes to your specifications. Bring a photo or describe your vision and our bakers will recreate it exactly.
Do you offer wholesale bakery products?
Yes, we supply all our baked goods wholesale. Contact us directly to discuss your business requirements and obtain pricing details.
What are your pizza night timings?
Our popular pizza nights operate every Friday and Saturday evening at our Poulner location. Specific serving times vary seasonally.
How can I place a catering order?
Contact us via phone or email to discuss your event requirements. We'll provide a no-obligation quotation and help plan your catering menu.
Reviews (7)
Phillip Purdy
Nov 07, 2021 Report
Popped in as I was nearby for a sandwich, got a sandwich, cake, & a loaf, definitely will be stopping in when I'm in Ringwood!
Samantha Hooper
Oct 21, 2021 Report
When I moved to Ringwood nearly 2 years ago. I bumped into the owner of the bakery at a local store. He over heard me advise that I was new to the area and advised that his Bakery was award winning and they always go the extra mile and to pop in anytime. Even told me I could get a free pizza and pop in when ever I liked. I work extremely hard and long hours so still have not had a chance to get a pizza especially with lock down, but have used the bakery a few times. No problems. Though today.. I finally had a day off and decided to pop in and get myself a sausage roll. I have never been spoken
Phil Bristow
Sep 29, 2021 Report
Rude and very unfriendly staff. Food is no where near as good as it used to be.
Avoid. Much better baker's in the area.
Kim Capaldi
Sep 23, 2021 Report
Thank you for the reply. Probably the lady was just having a bad day. Your cakes and bread are lovely. I have upgraded my experience because I have calmed down a bit. Thanks for your reply.
Keith Fraser
Sep 18, 2021 Report
The staff should be given training on how to differentiate between a Cherry Danish and other varieties
Rachel Dodimead Pursey
Jul 22, 2021 Report
Belinda’s catered for a small wake yesterday 21st July 2021 having used Peter numerous times over the years as known him from a child I knew he and his team would do my late father in law proud and they didn’t disappoint Everything from sandwiches to pizza to sweet treats were all perfect Thanks peter Ellis and the rest of the team and Belinda’s
Daniella Weigner
Jul 03, 2021 Report
Thank you to Belinda’s Bakery for my Mum’s birthday cake delivered this morning, exactly on time as promised! Great communication with the master baker owner, and it looks delicious.