Business Details
29 Years
experience
Emergency
services
Award-Winning Luxury Care Homes in England & Wales
Established in 1997, Hallmark Luxury Care Homes was founded with a vision to transform care for older adults, addressing the lack of quality services they deserved. As a family-owned business, we operate 22 luxury care homes across England and Wales, driven by core values of togetherness, individuality, openness, and quality. Our Relationship-Centred Care approach prioritises residents and families, reflected in our 9.8/10 rating on Carehome.co.uk and recognition as a Top 20 Care Home Group for ten consecutive years.Our award-winning team combines compassionate care with innovative design, creating spaces where residents thrive through personalised support, social connection, and attention to individual needs. We maintain rigorous staff training and development programs to ensure consistent excellence, while welcoming pets and personal belongings to foster a true 'home' environment. Sustainability and community engagement remain central to our operations, aligning with modern expectations for senior living solutions.
Services
Residential Care
Dementia Care
Respite Care
Nursing Care
The Residences
Senior Living
Luxury Accommodation
Personalised Care Plans
Dementia Support
Care Funding Advice
Details
- Year established: 1997
Highlights and features
- 25 years of specialist experience in luxury senior care provision
- Relationship-Centred Care approach prioritising individual needs
- Award-winning team with 9.8/10 resident satisfaction rating
- Pet-friendly environments maintaining familiar comforts
- Sustainable luxury facilities with modern amenities
What people say
Excellent facilities
Attentive staff
High-quality care
5-star hotel
Lovely garden
Services
Residential Care
Our residential care provides 24/7 support for older adults requiring assistance with daily living. Trained staff deliver personalised care plans in luxury environments, maintaining residents' independence while ensuring safety and comfort. Services include housekeeping, dining options, and social activities tailored to individual preferences.
Dementia Care
Specialised dementia care combines trained staff with research-led Six Senses methodology. Each home features secure environments and structured activities to reduce anxiety, with care plans adapting to progressive needs while maintaining dignity and quality of life for residents.
Nursing Care
Registered nurses provide round-the-clock clinical support for complex health needs. Services include medication management, wound care, and palliative support within accessible facilities featuring wheelchair-friendly gardens and sensory therapy spaces.
Respite Care
Flexible respite stays offer temporary care solutions for recovery periods or caregiver breaks. Residents access full facilities and tailored support while maintaining continuity of care through detailed handover processes with permanent care providers.
The Residences
Independent living suites combine hotel-style luxury with optional care support. Features include private en-suite bedrooms, kitchenettes, and concierge services, with access to communal dining, social events, and 24/7 emergency assistance when required.
People
Aneurin Brown
Managing Director
With over 25 years in senior care leadership, Aneurin drives Hallmark's strategic vision while maintaining hands-on involvement in quality assurance and staff development programs.
Georgina Miller
Wellbeing Manager
Georgina oversees lifestyle programming across all homes, implementing award-winning activity frameworks that earned her the NAPA Leadership Award for enhancing resident engagement and quality of life.
Questions
What types of care do Hallmark homes provide?
We offer residential, dementia, nursing, and respite care across our 22 UK locations, with luxury independent living options in The Residences.
Can residents bring pets to Hallmark homes?
Yes, we welcome pets to maintain familiar comforts, with dedicated policies ensuring safe integration into our care environments.
How does Hallmark support dementia care residents?
Our Six Senses approach combines trained staff, secure environments, and sensory activities tailored to individual dementia progression stages.
Are family visits permitted at any time?
Yes, our homes maintain open-door policies for family visits 24/7, with designated social spaces for meals and events.
What qualifications do care staff hold?
All staff complete rigorous training programs with ongoing development, maintaining industry certifications and regular competency assessments.
How are care plans developed and reviewed?
Personalised care plans are created with residents and families, reviewed quarterly or as needs change, involving multidisciplinary team input.
Videos
Reviews (1)
Lorna Roy
Jul 26, 2017
Report
My mother was admitted to Cherry Tree Nov '16 as she was at risk ,despite a good community care package ,in her own beloved home environment. After several admissions to hosp following significant falls a multidisciplinary assessment recommended admission to a care home. Like everyone else who has taken this route we know that our selection is extremely important . We visited a few care homes within her area and Cherry Tree proved to be our favourite choose.
Mum has a very independent and strong personality so her lifestyle change hasn't been easy but Mum's changed lifestyle has been less painful
Mum has a very independent and strong personality so her lifestyle change hasn't been easy but Mum's changed lifestyle has been less painful
