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50+ Years
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Your Trusted Independent Insurance Broker in Lancashire
Established in 1971, Guy Penn has grown from a local insurance brokerage into a respected regional firm serving Lancashire. Our team of 48 experienced professionals operates from offices in Lytham St Annes and Lancaster, providing tailored insurance solutions for both commercial and personal clients. As independent brokers, we maintain partnerships with reputable insurers to secure competitive coverage while prioritising customer care.

Since joining Ethos Broking in 2020, we've enhanced our market presence while preserving our local accessibility. Our philosophy remains rooted in delivering professional service with a personal touch, supported by comprehensive risk management expertise and a commitment to community-focused values.
Services
Contractors All Risks Cyber Risks Goods In Transit Liability Insurance Manufacturing Insurance Marine Insurance Motor Fleet Insurance Motor Trade Insurance Professional Indemnity Property Owners Insurance
Details
  • Year established: 1971
Highlights and features
  • 48 experienced insurance professionals with regional expertise
  • Partnerships with reputable insurers for comprehensive coverage options
  • Customer care philosophy since 1971
  • Access to exclusive policy wordings through Ethos Broking membership
  • Local offices in Lytham St Annes and Lancaster for personalised service
Associations and certifications
  • Financial Conduct Authority (FCA)
What people say
Personal care and attention Saved me money Efficient and competitive Genuine interest in client needs Quick response times
Services
Commercial Insurance
We provide comprehensive commercial insurance solutions tailored to businesses of all sizes. Our brokers assess specific risks and requirements to secure optimal coverage from reputable insurers. Clients benefit from competitive pricing, policy customisation, and expert claims support.
Motor Trade Insurance
Specialist insurance for motor trade businesses including PL, EL, road risks, and trade plate coverage. We negotiate competitive terms while ensuring comprehensive protection for high-risk vehicles and equipment. Policies are tailored to specific business needs without unnecessary add-ons.
Professional Indemnity
Tailored professional indemnity insurance safeguards businesses against claims of negligence or professional errors. Our brokers help establish appropriate coverage limits and policy terms aligned with industry-specific risks and regulatory requirements.
Property Owners Insurance
Comprehensive insurance solutions for property owners covering buildings, contents, and liability risks. Policies protect against common perils while offering optional extensions for specialised needs. We ensure competitive pricing without compromising coverage adequacy.
Cyber Risks Insurance
Modern cyber risk insurance addresses data breaches, network security failures, and digital liabilities. Our brokers help businesses assess vulnerabilities and implement appropriate coverage levels. Policies adapt to evolving threats while maintaining cost-effectiveness.
People
Sara Kerr
Managing Director
Leading Guy Penn's 48-strong team, Sara Kerr brings extensive insurance expertise to her role. With a focus on client relationships and operational excellence, she has overseen the company's expansion while maintaining its community-focused values since joining in 2020.
Clark Kent
Insurance Broker
Specialising in personal and commercial insurance solutions, Clark Kent delivers tailored coverage options. His client-centric approach ensures policy clarity and competitive pricing, demonstrated through successful case resolutions like the SME Skills Academy account.
Linda Bury
Account Manager
With over 30 years' experience, Linda Bury provides dedicated insurance management for commercial clients. Her expertise in policy review and client consultation ensures ongoing coverage relevance, particularly valued by long-term clients like Bushell House Charity.
Richard Chapman
Claims Specialist
Handling commercial claims outside standard hours, Richard Chapman ensures business continuity support. His expertise in urgent claim resolution demonstrates Guy Penn's commitment to uninterrupted client service, available through direct contact numbers.
Mark Evans
Client Relations
Serving as primary contact for property insurance clients, Mark Evans maintains the firm's tradition of personal service. He manages policy renewals and adjustments while preserving the high service standards established by predecessor Yvonne Dennison.
Questions
How do you differ from online insurance comparison sites?
We offer personalised advice from experienced brokers who understand local risks. Unlike automated platforms, we tailor policies to specific needs and maintain ongoing support throughout the policy term.
What areas do you cover?
Primarily serving Lancashire from offices in Lytham St Annes and Lancaster, we provide insurance solutions to clients across the North West region and nationally through our Ethos Broking partnerships.
How are claims handled?
Commercial claims contact dedicated specialists with out-of-hours availability. Personal claims receive prompt attention through our main office line, ensuring swift resolution by experienced team members.
What benefits come from Ethos Broking membership?
Membership provides access to exclusive policy wordings and niche products while maintaining our independence. This combination offers clients broader market access without compromising local service quality.
How do you ensure competitive pricing?
By maintaining relationships with multiple insurers, we secure competitive rates through regular market reviews. Our brokers negotiate terms while ensuring coverage adequacy, avoiding both over-insurance and protection gaps.
Can you handle specialist insurance requirements?
Our experience covers complex needs like motor trade combined policies and high net worth household insurance. Brokers work closely with underwriters to develop tailored solutions for unique risk profiles.