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Business Details
35 Years
experience
Your Trusted Insurance Partner in Rotherham
Established in 1991, we have built a reputation as a trusted independent insurance broker serving individuals and businesses across Yorkshire. Our team of experienced professionals prioritises client needs, offering tailored insurance solutions that simplify complex coverage requirements. With over three decades of industry expertise, we specialise in commercial, retail, and non-standard insurance, maintaining strong relationships with leading insurers to secure competitive rates.

Our approach combines proactive risk management with personalised service, ensuring clients receive comprehensive protection aligned with their unique circumstances. We pride ourselves on balancing market influence with a client-centric ethos, delivering both value and peace of mind.
Services
Business Insurance Personal Insurance Claims Handling Fleet Insurance Cyber Insurance Property Insurance Public Liability Motor Trade Cover Professional Indemnity Management Liability
Details
  • Year established: 1991
Highlights and features
  • We offer over 30 years of experience in commercial insurance brokerage
  • Our team provides tailored insurance solutions for unique business requirements
  • We deliver immediate cover availability for urgent insurance needs
  • We maintain an extensive network of leading insurance providers
  • We implement flexible payment plans for business insurance packages
Associations and certifications
  • Financial Conduct Authority
What people say
Took the stress out Expertise guiding decisions Exceptional service In safe hands Made a real difference
Services
Business Insurance
We provide comprehensive business insurance solutions tailored to specific industry needs. Our policies protect against financial loss, liability claims, and operational disruptions. With expertise in sectors ranging from hospitality to manufacturing, we offer customised packages that evolve with your business requirements.
Claims Handling
Our dedicated claims team guides clients through the entire claims process. We provide expert advice on documentation, liaise with insurers, and ensure fair settlements. With extensive experience in complex claims, we prioritise swift resolution while maintaining professional relationships with insurance providers.
Fleet Insurance
Specialist fleet insurance solutions cater to businesses with multiple vehicles. We offer flexible policies for mixed-use fleets and multi-driver operations. Our service includes risk assessment, policy selection, and claims management tailored to commercial vehicle operations across various industries.
Cyber Insurance
Comprehensive cyber insurance packages address modern digital risks. Our policies cover data breaches, cyber attacks, and business interruption losses. We help businesses implement risk management strategies while providing financial protection against evolving cyber threats and technology-related liabilities.
Public Liability
We offer essential public liability insurance for businesses facing third-party claims. Our policies protect against property damage and personal injury claims. With coverage options for various industries, we ensure businesses maintain financial security while meeting contractual insurance requirements.
People
Avril Storey
Managing Director
With extensive experience in insurance brokerage, Avril Storey leads our team in delivering expert advice to both private and commercial clients. Her leadership focuses on maintaining client relationships while ensuring comprehensive coverage solutions.
Grace Clark
Young Ambassador
Appointed BIBA's Young Broker Ambassador for Yorkshire, Grace represents emerging talent in the insurance sector. She actively participates in industry events and contributes to shaping future insurance practices through her ambassadorial role.
Questions
How do you tailor insurance solutions to specific business needs?
Our experienced brokers conduct detailed risk assessments and consult with clients to understand their unique requirements before recommending customised insurance packages.
What support do you provide during insurance claims?
We offer comprehensive claims assistance, including documentation guidance, insurer communication, and settlement negotiation to ensure fair and timely resolutions.
Which business sectors do you specialise in?
We serve diverse industries including hospitality, manufacturing, construction, retail, and professional services with tailored insurance solutions.
Do you offer flexible payment options?
Yes, we provide adaptable payment plans for business insurance packages to accommodate different budgetary requirements.
How do you stay updated with insurance market changes?
Our team maintains professional development through industry memberships and regular training to ensure current market knowledge and regulatory compliance.
Reviews (4)
Jonathan Foss
Oct 19, 2021 Report
Positive:Professionalism,Responsiveness,Value
Fantastic service, took time to listen about my business and offered great advice. Also swapped over my personal insurance, so all under one roof. Very friendly, knowledgeable staff and great price too.
Knowing my insurance is covered correctly feels great.
Yvonne Accounts
Aug 18, 2021 Report
Positive:Professionalism,Quality,Responsiveness,Value
We have a dedicated broker, Simon, who always goes above and beyond. AS Insurance have been our broker for over 10 years. Avril and the whole team are all very professional and helpful and cant do enough for you. Highly recommend them to anyone.
Richard Coles
Jul 11, 2019 Report
I have used AS Insurance for over 5 years now for all my business insurances, both fleet policy and combined liability for our roofing company. Simon Johnson goes over and above when needed to, dealing with a recent theft from vehicle claim on our behalf right the way to completion and payout. I have no problem recommending them to anyone. Richard @ BPR Roofing Services Ltd
Geraldine Charlton
Aug 21, 2017 Report
Have my Home & Car insurance here. Always great service and friendly staff. Nothing is ever too much trouble - Highly Recommended.