Business Details
25 Years
experience
Your Trusted Marketing Partner in Broughton
Founded in 2001, Beckley Marketing has established itself as a trusted partner for businesses seeking to enhance their sales and marketing capabilities. With over two decades of experience, we specialise in delivering tailored lead generation and business development solutions to companies ranging from start-ups to large corporates. Our expertise spans strategic marketing planning, operational execution, and tactical campaign management, supported by a deep understanding of the software and IT industry accumulated over 40 years by our directors. We prioritise collaboration with clients, integrating seamlessly into their teams to create targeted, measurable marketing strategies that drive growth. Our proven methodologies, including script-free telemarketing and data-driven campaign optimisation, have consistently delivered qualified leads and sustainable sales pipelines for over 100 clients.Based in Broughton, Hampshire, we combine local expertise with national reach, offering a comprehensive suite of services from strategic reviews to event management. Our commitment to transparency ensures clients receive actionable insights without hidden fees, while our flexible approach accommodates businesses with limited marketing resources or budget constraints. By maintaining a sharp focus on commercial viability and measurable outcomes, we help clients refine their unique selling propositions and strengthen brand presence across multiple channels.
Services
Strategic Marketing
Operational Marketing
Tactical Marketing
Lead Generation
Interim Management
Partner Management
Website Services
Brand Management
Event Management
Corporate Literature
Details
- Year established: 2001
Highlights and features
- We have supported over 100 companies with marketing solutions since 2001
- Our directors bring 40+ years of combined software and IT industry experience
- We offer tailored marketing strategies without generic script-based approaches
- We specialise in measurable lead generation and sales pipeline development
- We provide flexible support for businesses with limited marketing resources
Services
Strategic Marketing
We develop comprehensive marketing strategies aligned with business objectives. Our approach includes market research, competitive analysis, and defining unique selling propositions. By creating measurable marketing plans, we help businesses strengthen brand presence and target specific markets effectively through optimised marketing mix strategies.
Lead Generation
Our lead generation services combine email campaigns, telemarketing, and meeting arrangement. We focus on qualified lead acquisition through targeted database management and follow-up processes. By integrating CRM systems and tracking metrics, we ensure measurable results that maintain consistent sales pipeline flow for our clients.
Website Services
We offer complete website solutions including design, content creation, and SEO optimisation. Our services ensure websites are visually engaging, user-friendly, and effective at lead capture. Working with Studio Republic, we implement content management systems that allow easy updates while maintaining strong search engine visibility.
Event Management
Our event management covers planning, execution, and follow-up for conferences and exhibitions. We handle venue sourcing, promotional campaigns, and on-site logistics. The service includes attendee tracking, audio-visual support, and post-event analysis to maximise return on investment for client exhibitions and hosted events.
Interim Management
We provide flexible interim marketing management for businesses needing temporary expertise. This service supports start-ups and established companies through strategic guidance, resource planning, and implementation support. Our approach ensures continuity in marketing operations while clients build permanent teams or address specific project requirements.
People
Pete Beckley
Director
With over 20 years in software and IT marketing, Pete founded Beckley Marketing in 2001. He specialises in strategic marketing planning and lead generation, bringing extensive experience in developing marketing strategies that deliver measurable business growth for technology companies.
Sue Beckley
Director
Sue Beckley co-founded Beckley Marketing with Pete in 2001. Her 20+ years in IT marketing include roles in partner management and campaign execution. She focuses on operational marketing delivery, ensuring clients receive practical solutions that align with their strategic objectives and resource capabilities.
Questions
What marketing services do you specialise in?
We specialise in strategic marketing planning, lead generation, website development, event management, and interim marketing support. Our services cover the full marketing spectrum from strategic reviews to tactical campaign execution.
How do you measure marketing effectiveness?
We use measurable metrics including lead conversion rates, sales pipeline growth, website analytics, and campaign response rates. Our approach ensures clients see clear returns on marketing investment through targeted, data-driven strategies.
Can you work with small businesses?
Yes, we work with businesses of all sizes from start-ups to large corporates. Our flexible service model adapts to different resource levels while maintaining the same focus on measurable results and strategic alignment.
How do you handle client collaboration?
We integrate with client teams to understand their business deeply. Our approach avoids generic scripts, instead using tailored communication that reflects each client's unique value proposition and market position.
What industries do you work with?
While we have strong IT and software sector expertise, our services apply across industries. Our methodology focuses on understanding client solutions and target markets regardless of specific industry verticals.
