Business Details
Emergency
services
Your Trusted Funeral Directors in Cannock, Penkridge & Cheslyn Hay
Established in 1870, A.J. Sellman has served as a trusted independent family funeral director across Cannock, Penkridge, and Cheslyn Hay for over 150 years. As a sixth-generation business led by George Poole and his sons Ralph and Edward, we specialize in arranging direct cremations, traditional funerals, and bespoke services tailored to individual wishes. Our commitment to dignified care extends to supporting families through bereavement programmes and offering pre-paid funeral plans in partnership with Golden Charter.With premises in three key locations and a team trained in handling diverse cultural and religious requirements, we provide continuous support from initial arrangements through to memorialization. Our membership in the Society of Allied and Independent Funeral Directors underscores our adherence to professional standards, while our deep-rooted community presence ensures personalized service grounded in local understanding.
Services
Direct Cremation
Simple Funeral
Bespoke Options
Funeral Plans
Memorials
Highlights and features
- Six generations of funeral service expertise since 1870
- Personalized arrangements for cremations, traditional, and bespoke funerals
- Local knowledge serving Cannock, Penkridge, and Cheslyn Hay communities
- Pre-paid funeral plans with price protection against future increases
- Members of the Society of Allied and Independent Funeral Directors
Associations and certifications
- Society of Allied and Independent Funeral Directors
- Financial Conduct Authority
Services
Direct Cremation
Our direct cremation service provides a straightforward, cost-effective option without a formal ceremony. This includes professional care of the deceased, necessary paperwork assistance, and transportation to the crematorium. Families receive ashes in a simple urn, with flexibility to arrange private memorial events. Ideal for those prioritizing simplicity and efficiency.
Simple Funeral
This service combines essential funeral elements with personalized touches. Includes coffin selection, chapel of rest visitation, hearse transportation, and coordination with crematorium or cemetery. Our team guides families through arrangements while maintaining cost transparency. Suitable for those seeking a dignified send-off with core ceremonial elements.
Bespoke Options
Tailored funeral arrangements accommodate unique cultural, religious, or personal preferences. From specific music selections to specialized venue coordination, we implement individual requests while managing logistics. Our experience spans diverse traditions, ensuring every detail reflects the deceased's life and family wishes through collaborative planning.
Funeral Plans
Golden Charter-approved pre-paid plans fix today's prices for funeral director services, protecting against future inflation. Plans include professional arrangement fees, transportation, and care services. Third-party costs receive partial coverage allowances. Payments can be spread over time, with funds securely held in an independent trust for guaranteed future execution.
Memorials
We offer cemetery and churchyard-appropriate memorials crafted by National Association of Memorial Masons-certified artisans. Services include regulation checks, material selection, and inscription design. Our range balances traditional and contemporary styles while adhering to burial authority restrictions, creating lasting tributes that honor individual legacies through quality craftsmanship.
People
George Poole
Managing Director
Sixth-generation funeral director leading A.J. Sellman since 1870's family legacy. Oversees operations across three branches, maintaining traditional values while implementing modern service standards. Active in community bereavement support initiatives.
Ralph Poole
Director
Second-generation director with 30+ years' experience in funeral planning and pre-paid arrangements. Specializes in coordinating complex multi-location services while maintaining family business ethos in all operations.
Edward Poole
Director
Director responsible for memorial design and cemetery regulation compliance. Oversees stonemason partnerships and ensures adherence to burial authority requirements across Staffordshire locations.
Isaak Poole
Assistant Director
Fourth-generation team member managing digital arrangements and pre-plan documentation systems. Implements technology solutions while preserving traditional service standards established in 1870.
Questions
What's included in a pre-paid funeral plan?
Our plans cover funeral director fees, transportation, care of the deceased, and paperwork assistance. Third-party costs like cremation fees receive partial coverage allowances as specified in your plan terms.
Can I personalize funeral arrangements?
Yes, we offer bespoke options for music, venue selection, and ceremonial elements. Our team works closely with families to implement specific cultural, religious, or personal preferences.
How are memorial regulations handled?
We check local burial authority requirements before finalizing designs. Our NAMM-certified craftsmen ensure all memorials comply with cemetery or churchyard restrictions while maintaining quality standards.
What payment options exist for funeral plans?
Choose one-off payments or installment plans. All funds go into the Golden Charter Trust, protected against inflation with guaranteed service execution regardless of future cost changes.
Do you handle out-of-hours arrangements?
Yes, we provide 24/7 emergency assistance for immediate needs. Our team coordinates collection of the deceased and initial arrangements at any time, with full service planning following at your convenience.
Reviews (6)
Tony Prueitt
Dec 02, 2021
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Thanks to Edward and staff for their excellent service. We appreciate their support, dignity and compassion throughout the process...especially at such a difficult time for us.
Jane Wort
Nov 16, 2021
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From beginning to end Sellmans, especially Edward, were kind, thoughtful & sensitive to our wishes. Everything ran smoothly & the whole experience, though sad, was just as my mother would have wanted. Would highly recommend.
Jan Lister
Sep 03, 2021
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A J Sellman showed enormous care and respect to our family after my father died earlier this month. Paul at the Penkridge branch was so kind and yet also efficient. Alistair was also incredibly supportive on the day of the funeral and guided my nephews every step of the way in assisting with my fathers burial. I have only complete praise for this business and how they conduct themselves. Nothing was too much trouble.
Amy'S. Account
Jul 14, 2021
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The whole team at A J Sellman's are incredibly professional, caring and respectful. As a family we would like to particularly thank Edward and Rebecca for helping us to provide the perfect funeral for our beloved dad Peter.
Emma Linnell
Jun 07, 2021
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We cannot thank Edward and the team enough for the care, support and compassion shown to Mum and me after the loss of our loved one Reg Malins. From the first moment we got in touch with our sad news to today when we collected dads ashes, we were made to feel cared for and supported. What has been one of the hardest things to deal with was made easier by A J Sellman. Edward conducted dads service for us and it was amazing and beautiful. We cant recommend the company enough. If we could give 10 stars instead of 5 we would.
Ian Lovatt
May 26, 2021
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I cannot thank this company enough, the respect and professionalism they showed for our mothers funeral was excellent, a first class company. We were always treated with compassion and guided through the process. Thank you for helping us say goodbye to a beloved mother with love and dignity.
