Business Details
Trusted Residential Care Homes in Essex
The Croll Group has been a trusted provider of residential care for the elderly in Essex for over three decades. As a family-run business, we prioritise comfort, dignity, and independence through our two specialist care homes: Ayletts in Broomfield and Broadoaks in Rochford. Both homes offer en-suite bedrooms, modern amenities, and compliance with the Health and Social Care Act (2008) to ensure high standards of care. Our experienced team specialises in dementia care, providing tailored support for residents' unique needs. We maintain a strong commitment to preserving residents' privacy while offering round-the-clock assistance.Our Georgian and Victorian properties combine historical charm with contemporary facilities, creating welcoming environments for long-term care. With 25 rooms at Ayletts and 39 at Broadoaks, we accommodate both single and double occupancy requirements. Our centralised head office in Orsett streamlines administrative support while maintaining localised care delivery. We actively encourage prospective families to request brochures or contact us directly for personalised guidance. Through consistent service excellence, we continue to uphold our reputation as a leading care provider in the region.
Services
Residential Care
Dementia Care
En-suite Rooms
24-hour Support
Care Planning
Meals & Nutrition
Social Activities
End-of-Life Care
Respite Care
Nursing Support
Highlights and features
- Family-run business with 30+ years of care expertise
- Specialist dementia care facilities with trained staff
- Historic properties combining charm with modern amenities
- En-suite rooms meeting Health and Social Care Act standards
- Personalised care in smaller, intimate residential settings
Services
Residential Care
Our residential care homes provide long-term support for elderly individuals requiring daily assistance. With 25 rooms at Ayletts and 39 at Broadoaks, we offer tailored care plans in historic properties. Each en-suite room includes modern amenities while maintaining a homely atmosphere. Our staff deliver person-centred care focusing on residents' physical, emotional, and social needs.
Dementia Care
Broadoaks specialises in dementia care with trained professionals and purpose-designed facilities. We provide structured routines, cognitive stimulation activities, and secure environments. Our approach maintains residents' dignity while managing symptoms through individualised care strategies. Staff receive regular training in the latest dementia care methodologies.
En-suite Rooms
All 64 rooms across both homes feature en-suite bathrooms with safety adaptations. Rooms vary in size and layout to accommodate different needs, including double occupancy options. Each space includes television and telephone points, with decor choices balancing comfort and practicality for elderly residents.
Care Planning
We develop individual care plans following comprehensive assessments of residents' medical, dietary, and lifestyle requirements. Plans are regularly reviewed in consultation with families and healthcare professionals. Our approach ensures continuity of care while respecting residents' preferences and cultural backgrounds.
Social Activities
Daily activity programmes include arts and crafts, music therapy, and reminiscence sessions. We organise regular outings and maintain garden spaces for relaxation. Activities are designed to promote social interaction, cognitive engagement, and physical wellbeing tailored to residents' abilities.
Questions
What types of care do you provide?
We specialise in residential care for elderly individuals, with Broadoaks home offering dedicated dementia care services.
How many residents can you accommodate?
Ayletts has 25 rooms (including 2 doubles) and Broadoaks has 39 single rooms, total capacity 64 residents.
Are rooms en-suite?
Yes, all rooms across both homes have private en-suite facilities meeting modern care standards.
What locations do you serve?
We operate in Essex with Ayletts in Broomfield (Chelmsford) and Broadoaks in Rochford.
