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Business Details
26 Years
experience
Independent Financial Advisers in Exeter
Established in Exeter since 2000, we are a small firm of experienced financial professionals dedicated to providing unbiased, client-focused advice. Our team combines over six decades of collective experience in financial services, offering expertise in retirement planning, wealth management, and tax-efficient investment strategies. As an independent firm regulated by the Financial Conduct Authority, we have access to the entire market to create tailored solutions aligned with individual client needs.

Our approach prioritises long-term client relationships, with a commitment to transparency in fee structures and no obligation initial consultations. We maintain professional affiliations with the Chartered Insurance Institute and Personal Finance Society, reflecting our dedication to industry excellence. Our services are designed to help clients navigate complex financial decisions with confidence, supported by regular reviews and ongoing support in an evolving economic landscape.
Services
Savings and Investments Life Assurance Retirement Planning Wealth Management Inheritance Tax
Details
  • Year established: 2000
Highlights and features
  • We are truly independent financial advisers with whole-of-market access
  • Established since 2000 with proven industry expertise
  • Bespoke financial planning tailored to individual circumstances
  • Experienced team with over 30 years' industry experience each
  • Long-term client relationships built on trust and transparency
Associations and certifications
  • Financial Conduct Authority
What people say
Prompt service Very satisfactory Friendly and professional Clear and professional advice Extremely good and helpful
Services
Retirement Planning
We provide comprehensive pension planning services to help clients prepare for financial security in retirement. Our FCA-regulated advisers assess individual circumstances, risk tolerance, and long-term goals to create tailored strategies. We specialise in navigating complex pension regulations and optimising tax-efficient savings.
Wealth Management
Our wealth management service combines financial planning with investment expertise to grow and protect client assets. We develop bespoke portfolios aligned with personal objectives and risk profiles, offering ongoing portfolio reviews and adjustments to maintain alignment with changing circumstances and market conditions.
Inheritance Tax
We offer specialist advice on mitigating inheritance tax liabilities through strategic estate planning. Our approach considers individual family circumstances and works collaboratively with legal and accounting professionals to implement tax-efficient solutions that preserve wealth for future generations.
Life Assurance
Our life assurance services provide financial security for clients' families through tailored protection solutions. We assess individual needs to recommend appropriate coverage levels and policy types, ensuring clients have peace of mind knowing their loved ones will be financially protected in the event of unexpected circumstances.
Savings and Investments
We help clients maximise their financial potential through strategic savings and investment planning. Our advisers create diversified, tax-efficient portfolios based on individual financial goals and risk tolerance, with regular reviews to ensure continued alignment with clients' evolving needs and market developments.
People
David Heaton
Independent Financial Adviser
With over 30 years' experience, David established Heaton Financial in 2000 after managing a major IFA brokerage. He specialises in NHS Pension Scheme advice and holds professional qualifications from the Chartered Insurance Institute.
Claire Goodfellow
Independent Financial Adviser
Claire brings 30 years' financial services expertise, joining Heaton Financial in 2001. A finalist in the 2020 Investment Week Women In Investment Awards, she holds multiple professional qualifications from leading industry institutions.
Questions
What financial services do you specialise in?
We specialise in retirement planning, wealth management, inheritance tax mitigation, life assurance, and investment portfolio management tailored to individual client needs.
Are your initial consultations free of charge?
Yes, we offer no-obligation initial meetings to discuss your financial goals and determine how we can help you achieve them.
How are your advisory fees structured?
We discuss transparent fee options during your initial meeting and only charge after agreeing on our remuneration method with you.
Do you provide home visits for client meetings?
Yes, we offer flexible meeting arrangements including home visits at times convenient to our clients.
How do you ensure ongoing service quality?
We conduct regular portfolio reviews and maintain professional affiliations with leading industry bodies to ensure continued service excellence.