Business Details
10 Years
experience
Strategic B2B Marketing for Complex Markets
Since 2016, we have specialised in delivering precision marketing strategies for complex B2B sectors. Our approach combines technical expertise with creative execution, focusing on channel enablement, partnership marketing, and data-driven lead generation. We work closely with clients in financial services and technology to transform unresponsive markets into measurable growth opportunities. Our team of specialists creates disruptive campaigns that align with commercial objectives, ensuring clients achieve sustainable revenue growth.With a proven track record in scaling startups and enterprise-level businesses, we prioritise strategic partnerships and content marketing to deliver consistent ROI. Our values of precision, ownership, and growth mindset underpin every project, making us a trusted advisor for businesses seeking market differentiation.
Services
Channel Enablement
Referral Partnerships
Sponsored Partnerships
ABM Strategy
Event Marketing
Details
- Year established: 2016
Highlights and features
- We have 8+ years of experience in B2B marketing for complex sectors since 2016
- Our precision marketing approach combines content, ABM and partnerships
- Award-winning team with proven success in scaling tech and fintech firms
- We guarantee measurable pipeline growth through strategic partnerships
- Trusted by enterprise clients and startups across financial services and technology
What people say
Fantastic business partner
Highly recommended
Positive ROI
Exceptional results
Trusted advisors
Services
Channel Enablement
Our channel enablement services identify and activate strategic partnerships to drive revenue growth. We develop tailored onboarding processes, create marketing toolkits, and implement performance tracking systems. By aligning partner objectives with client goals, we ensure sustainable collaborations that deliver measurable commercial outcomes for technology and financial services firms.
Referral Partnerships
We build scalable referral programs that convert existing relationships into revenue streams. Through strategic partner segmentation and incentive structures, our approach generates high-intent leads. Our proven methodology has delivered 80% YoY sales growth for enterprise clients while maintaining quality data acquisition standards.
Sponsored Partnerships
Our sponsored partnership strategy identifies high-impact collaboration opportunities with established brands. We negotiate commercial agreements and design ROI-focused activations that build market awareness. This approach has successfully generated 10,000+ qualified subscribers within one month for startup clients through targeted brand alignments.
ABM Strategy
We develop precision ABM campaigns targeting senior decision-makers in complex B2B markets. Our data-driven approach combines personalised content with multi-channel engagement to convert unresponsive prospects. This methodology has proven effective in penetrating hard-to-reach sectors while maintaining strict compliance standards.
Event Marketing
Our event marketing services create impactful brand experiences ranging from intimate thought-leader dinners to large-scale festivals. We design strategic event partnerships that generate qualified leads while enhancing brand credibility through meaningful audience engagement and measurable commercial outcomes.
People
Henry McIntosh
Director
Former journalist turned marketer, Henry founded Twenty One Twelve in 2016. He specialises in tech and financial services marketing, having worked with brands like Belvedere Vodka. His strategic vision drives the company's growth-focused approach to complex B2B markets.
Chloe Staines
Head of Client Success
With expertise in partnership marketing and project management, Chloe leads impactful campaigns for tech and finance clients. She has delivered major lead generation successes for clients including ProfitAbility, demonstrating her ability to execute strategic marketing initiatives that drive business growth.
Gabriel McCluskey
Head of Strategy
Strategic expert Gabriel oversees client strategy development, specialising in FinTech and technology sectors. His background in copywriting and strategic planning enables innovative marketing solutions that unlock growth opportunities for clients seeking market differentiation and commercial success.
Cam Bailey
Head of Content
Social media specialist Cam leads content creation campaigns that drive awareness and engagement. His expertise in cross-platform marketing ensures clients receive innovative content strategies that convert technical subject matter into compelling marketing assets for diverse B2B audiences.
James Moon
Non-Executive Director
Channel sales expert James provides strategic guidance based on his experience at Virgin O2 and Liberty Media. His insights into tech and AI investments enhance the company's approach to partnership marketing and commercial growth strategies for enterprise clients.
Questions
What industries do you specialise in?
We primarily work with technology, SaaS, and financial services firms targeting complex B2B markets. Our expertise extends to fintech, enterprise software, and professional services sectors requiring precision marketing approaches.
How do you handle difficult-to-reach markets?
Our precision marketing methodology combines account-based strategies, strategic partnerships, and disruptive content campaigns. We specialise in reaching senior decision-makers in regulated industries through compliant, data-driven engagement tactics.
What partnership marketing approaches do you use?
We employ channel enablement, referral partnerships, and sponsored collaborations. Our strategies focus on creating mutually beneficial relationships that drive measurable ROI through targeted lead generation and revenue growth.
How do you measure campaign success?
We track key metrics including pipeline growth, lead quality, and ROI. Our approach includes continuous performance monitoring and data analysis to ensure campaigns deliver measurable commercial outcomes aligned with client objectives.
Can you work with both startups and established businesses?
Yes, we've successfully scaled startups through partnership marketing while delivering enterprise-level solutions. Our flexible approach adapts to business size, from SMEs to large corporations requiring complex go-to-market strategies.
How do I start working with you?
Book a complimentary strategy session through our website. Our team will assess your marketing challenges and develop a tailored approach to help you achieve measurable growth through precision partnership marketing strategies.
Reviews (6)
Mark Van Rol
Nov 26, 2021
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Positive:Professionalism,Quality,Responsiveness,Value
If you are serious about your social media marketing, you need to talk to Twenty One Twelve. We have been working together for 2 years and the results have been amazing. Do yourself and your business a favour and contact Henry or Chloe
If you are serious about your social media marketing, you need to talk to Twenty One Twelve. We have been working together for 2 years and the results have been amazing. Do yourself and your business a favour and contact Henry or Chloe
Pippa Mitchell
Oct 28, 2021
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Positive:Professionalism
2112 Marketing have been a fantastic support to the growth of our business, taking the content we were producing and amplifying it to a much wider audience. Through 2112's work we have made many new connections & business partnerships that we wouldn't have otherwise found and forged. Thank you 2112!
2112 Marketing have been a fantastic support to the growth of our business, taking the content we were producing and amplifying it to a much wider audience. Through 2112's work we have made many new connections & business partnerships that we wouldn't have otherwise found and forged. Thank you 2112!
Graham Hutchings
Oct 25, 2021
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Positive:Professionalism,Responsiveness,Value
I manage a UK based training company and we have worked with Henry and his team for several months now to generate more leads. They are a great group to work with - extremely positive, professional and responsive - and the campaigns are achieving good results.
I manage a UK based training company and we have worked with Henry and his team for several months now to generate more leads. They are a great group to work with - extremely positive, professional and responsive - and the campaigns are achieving good results.
John-O. Donnachie
Sep 26, 2021
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Positive:Professionalism,Quality,Responsiveness,Value
Absolute pleasure working with Twenty One Twelve to develop a company website. They made each round of the process easy and delivered a fantastic final product.
Absolute pleasure working with Twenty One Twelve to develop a company website. They made each round of the process easy and delivered a fantastic final product.
Sophie Robinson
Sep 22, 2021
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We were introduced to Henry and the team at 2112 through a mutual connection to help us initially with some content for client newsletters. Henry took the time to really listen to what we were trying to achieve and immediately understood what we wanted. His knowledge and experience helped guide us through the process of idea creation execution and analysis and was on hand along the way for advice and support. We felt we were in good hands and look forward to working together again.
Craig Muttitt
Dec 19, 2020
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Working with Twenty One Twelve Marketing Ltd has been a fantastic experience. They are a professional company who took the time to research and understand our business and our industry. The marking strategy was designed around our individual corporate needs and is now producing excellent results. Maxim Financial Solutions Ltd look forward to a long and prosperous working relationship with Henry and his team at Twenty One Twelve Marketing.
