Business Details
19 Years
experience
Award-Winning Sales Solutions for Consumer Goods Companies
We are an award-winning sales solution agency defined by our people and values. Established in 2007, our purpose is to create impactful connections between brands and consumers through innovative strategies. Our vision combines clever solutions with passionate execution, driven by a culture that prioritises employee development and customer satisfaction. As part of Advantage Smollan, we deliver global outsourced sales and marketing solutions for consumer goods companies and retailers. Our approach focuses on understanding client challenges to maximise ROI through tailored sales strategies and advanced technology.We maintain a people-centric environment, evidenced by our recognition as a Great Place to Work and multiple FMBE Team of the Year awards. Our proprietary tools enhance field efficiency, enabling teams to focus on strategic selling. With over 15 years of experience, we combine market-leading innovation with deep industry expertise to deliver measurable results for clients across Europe.
Services
Shopper Environment
Strategic Dynamic Tactical Activation
Sampling
Experiential Marketing
Retail Staff Training
Mystery Shop Auditing
Crowdsourcing
Details
- Year established: 2007
Highlights and features
- We combine 15+ years of sales solution expertise with cutting-edge technology
- Our proprietary tools enhance field efficiency and data-driven decision making
- Recognised as Great Place to Work and FMBE Team of the Year winners
- Customer-centric approach with tailored reporting and analysis
- Strategic partnerships delivering international retail merchandising solutions
What people say
Brilliant culture
Highest standards
Seamlessly integrated
Market-leading thinking
Collaborative approach
Services
Shopper Environment
Our Shopper Environment service creates strategic retail placements that maximise brand visibility. We combine dynamic tactical activations with data-driven insights to optimise product positioning across all trade channels. Our approach ensures brands connect with consumers at critical decision-making moments through tailored in-store experiences that drive measurable sales growth.
Experiential Marketing
Experiential Marketing delivers immersive brand interactions that create lasting consumer connections. Our teams execute live demonstrations and sampling campaigns that engage shoppers through sensory experiences. We measure success through direct consumer feedback and conversion metrics, ensuring each activation aligns with clients' strategic objectives while maintaining compliance with retail regulations.
Retail Staff Training
Our Retail Staff Training programmes enhance frontline sales capabilities through practical skill development. We deliver customised training modules covering product knowledge, customer engagement techniques, and point-of-sale optimisation. The programme includes ongoing performance monitoring and refresher sessions to maintain high service standards across all retail environments.
Mystery Shop Auditing
Mystery Shop Auditing provides objective assessments of retail execution standards. Our auditors evaluate product availability, pricing accuracy, and staff performance against brand guidelines. We deliver detailed reports with actionable recommendations, helping clients maintain consistent brand representation across multiple locations while identifying opportunities for operational improvements.
Crowdsourcing
Crowdsourcing leverages our field teams' daily retail interactions to gather real-time market intelligence. We collect competitor activity data, consumer preferences, and shelf performance metrics through mobile-enabled reporting tools. This service provides clients with actionable insights to inform product development, pricing strategies, and promotional planning across their distribution networks.
People
Bronwyn Andrew
Managing Director
Bronwyn Andrew leads Powerforce with over 15 years' experience in sales solutions. She drives strategic growth while maintaining the company's people-first culture. Her leadership has expanded our European operations and strengthened client partnerships through innovative service delivery.
Tim Hunt
Growth Director
Tim Hunt spearheads business development initiatives with deep industry expertise. He focuses on expanding our client base while ensuring service excellence. His strategic approach has secured major partnerships and enhanced our market position in outsourced sales solutions across Europe.
Cat Wilke
Business Unit Director
Cat Wilke oversees key client relationships with extensive field operations experience. She ensures delivery of tailored sales strategies that meet specific client objectives. Her leadership maintains high performance standards across our retail merchandising and technology implementation services.
Jane Wood
Business Unit Director
Jane Wood manages strategic accounts with a focus on operational excellence. She implements data-driven solutions that improve client ROI. Her expertise in retail analytics and team development contributes to sustained client satisfaction and business growth.
Rob Tiley
Account Controller
Rob Tiley ensures financial accountability and service delivery alignment with client goals. He maintains strong client relationships through transparent reporting and performance tracking. His analytical approach optimises resource allocation and demonstrates clear value from our sales solutions.
Questions
What sales solutions do you specialise in?
We specialise in shopper environment optimisation, experiential marketing, retail staff training, mystery shop auditing, and crowdsourced consumer insights.
What makes Powerforce different from other agencies?
Our people-first culture, proprietary technology tools, and data-driven approach create measurable ROI improvements for clients across Europe.
Which regions do you operate in?
We deliver sales solutions across Europe as part of Advantage Smollan's international network.
How do you measure campaign effectiveness?
We use detailed reporting dashboards, mystery shop audits, and real-time data collection through our bespoke mobile app.
What awards have you won?
We've won multiple FMBE Team of the Year awards and industry recognition for innovative sales campaigns since 2007.
