Business Details
13 Years
experience
Trusted B2B Marketing Experts in Berkshire
Glass Halo is a flexible marketing consultancy based in Berkshire, dedicated to helping professional service firms build high-quality relationships and generate measurable business growth. Founded in 2013 by Trevor Lambert, a Chartered Marketer with 20 years of B2B marketing experience, we specialise in pragmatic lead generation, compelling content creation, and strategic digital marketing. Our associate model allows us to scale expertise efficiently, delivering cost-effective solutions tailored to SMEs in sectors like recruitment, consultancy, and executive search.We prioritise plain English communication, accountability, and demonstrable results, as evidenced by client testimonials praising our responsive, jargon-free approach. Our services extend beyond the Thames Valley to global clients, combining local market insight with international reach.
Services
Lead Generation
Compelling Content
Thought Leadership
Scientific Marketing
Executive Search Marketing
Digital Marketing
Copywriting
Supplier Management
Marketing Infrastructure
Details
- Year established: 2013
Highlights and features
- We offer 20 years of B2B marketing expertise in professional services sectors
- Our flexible associate model delivers cost-effective, scalable marketing solutions
- We prioritise plain English communication without industry jargon
- Proven track record of measurable campaign results for SME clients
- Clients praise our responsive, adaptable approach to marketing challenges
What people say
Class act
Flexible and responsive
Marketing leadership
Proven expertise
No hidden fees
Services
Lead Generation
Pragmatic, cost-effective lead generation campaigns tailored to B2B professional service firms. Our approach combines inbound and outbound marketing strategies to attract high-quality prospects. With measurable outcomes and adaptable methodologies, we help consultancies and recruitment agencies expand their client base through targeted outreach and relationship-building techniques.
Compelling Content
Strategic content development including white papers, blogs, and research reports designed to enhance search visibility and establish industry authority. Our team crafts differentiated messaging that resonates with target audiences while maintaining brand consistency. This service supports long-term SEO goals and positions clients as thought leaders within their sectors through research-backed, engaging material.
Scientific Marketing
Evidence-based marketing approach focusing on testing, measurement, and adaptation. We implement analytics frameworks to track campaign performance, identify successful strategies, and optimise marketing investments. This systematic methodology ensures continuous improvement and accountability, delivering demonstrable ROI through iterative refinement of tactics and channel allocation.
Thought Leadership
Programmes designed to establish client expertise through strategic content and industry engagement. We develop platforms for demonstrating knowledge via speaking engagements, publications, and digital assets. This service enhances brand credibility and client trust by aligning marketing efforts with professional achievements and sector-specific insights.
Executive Search Marketing
Specialised marketing support for executive search firms focusing on candidate attraction and client acquisition. Our strategies combine sector-specific messaging with relationship-building techniques to enhance visibility in competitive leadership markets. We provide tailored campaigns that address the unique challenges of positioning executive search capabilities to both organisations and potential candidates.
People
Trevor Lambert
Founder
Chartered Marketer with 20 years' B2B marketing experience, formerly leading marketing functions at top HR consultancies and NHS service providers. Fellow of the Chartered Institute of Marketing, specialising in professional services marketing since founding Glass Halo in 2013.
Questions
What industries do you specialise in?
We focus on professional service firms including consultancies, recruitment agencies, interim management providers, and executive search companies across the UK and internationally.
How do you measure marketing success?
Through defined KPIs including lead quality, conversion rates, and ROI analysis using our scientific marketing approach that tracks campaign performance and adapts strategies accordingly.
Can you work with remote teams?
Yes, we serve clients globally through digital collaboration tools while maintaining our Berkshire-based operations and local market expertise.
What makes your approach different?
Our flexible associate model combines cost-effectiveness with access to specialist expertise, delivered through plain English communication and measurable results-focused strategies.
Do you offer part-time marketing director services?
Yes, we provide interim marketing leadership solutions that combine strategic direction with hands-on implementation support without full-time employment costs.
