Business Details
31 Years
experience
Performance PR for B2B Tech Companies
Whiteoaks PR is a B2B tech PR agency with over thirty years of experience, pioneering Performance PR. We operate a fixed fee for fixed outcomes model, ensuring transparent engagement with agreed performance targets and a money-back guarantee if targets are missed. Our team of specialists delivers strategic, data-driven campaigns across media relations, content marketing, digital PR, and social media, focusing on sectors like cybersecurity, fintech, healthtech, and digital infrastructure.As an employee-owned business, we prioritise quality, teamwork, integrity, and commerciality, with a proven track record of driving growth, brand awareness, and thought leadership for fast-growth tech companies. Our PRCA CMS accreditation and status as a PRCA Measurement Champion underscore our commitment to accountability and measurable ROI.
Services
Media Relations
Content Strategy
Executive Visibility
Digital PR
Creative Services
Social Media Management
International PR
Thought Leadership
Branding
Event Support
Details
- Year established: 1995
Highlights and features
- We operate a fixed fee for fixed outcomes model with a money-back guarantee.
- Our team includes specialists in media relations, digital PR, and B2B content.
- PRCA CMS accredited with a proven track record in measurable PR campaigns.
- 30+ years of experience serving global B2B tech sectors like cybersecurity and fintech.
- Employee-owned structure ensures motivated teams and client-centric outcomes.
Associations and certifications
- PRCA CMS
- PRCA Measurement Champion
What people say
Knowledgeable team
Responsive professionals
Measurable results
Creative excellence
Trusted partners
Services
Media Relations
Our B2B media relations services include strategy development, executive profiling, and thought leadership. We secure top-tier media coverage through tailored plans aligned with business objectives. With relationships across tech journalism, we amplify brand visibility and credibility in cybersecurity, fintech, and digital infrastructure sectors.
Content Strategy
We create data-driven content strategies that align with client goals, producing thought leadership articles, whitepapers, and social media assets. Our approach combines market insights with SEO to engage target audiences. This drives lead generation and positions clients as industry authorities in competitive B2B tech landscapes.
Executive Visibility
This programme builds personal brands for senior leaders through LinkedIn optimisation, media placements, and speaking opportunities. We enhance individual credibility without increasing workloads. By humanising brands, we improve engagement metrics and align executive presence with broader marketing objectives.
Digital PR
Our Visibility+ digital PR service combines SEO with media outreach to boost search rankings and AI-driven discoverability. We secure authoritative backlinks and create shareable content. This strengthens online presence for B2B tech firms seeking to improve domain authority and organic search performance.
Creative Services
From brand refreshes to animated videos, our creative team delivers visually compelling assets. We produce eBooks, social media content, and event materials that align with brand guidelines. Our work enhances audience engagement through strategic design across print and digital platforms.
People
Hayley Goff
Chief Executive Officer
Hayley leads Whiteoaks PR with over 30 years in B2B tech PR, pioneering Performance PR. She drives strategic growth through data-driven campaigns, ensuring measurable ROI for clients in cybersecurity and fintech sectors.
Suzanne Griffiths
Non-Executive Director
Suzanne provides strategic oversight as a Non-Executive Director, leveraging decades of PR industry experience. She focuses on maintaining Whiteoaks PR' position as the UK's most accountable PR agency through governance and innovation.
John Broy
Chief Client Officer
John oversees client success, ensuring alignment between strategic objectives and campaign delivery. With extensive B2B tech PR experience, he manages relationships with major clients in digital infrastructure and healthtech sectors.
Adam George
Director of Finance
Adam manages financial operations, providing expertise in PR investment optimisation. He ensures transparent budgeting processes and advises clients on maximising ROI from marketing expenditures.
Questions
What is Performance PR?
Performance PR guarantees fixed outcomes for fixed fees, with measurable KPIs and a money-back guarantee if targets are missed. It combines media relations, content strategy, and digital PR for B2B tech brands.
How do you measure PR campaign success?
We define KPIs like media coverage volume, share of voice, and social engagement at campaign start. Regular reporting tracks progress against objectives including brand awareness, growth, and market expansion.
What B2B sectors do you specialise in?
We focus on cybersecurity, fintech, healthtech, digital infrastructure, and related technology sectors, with deep expertise in media landscapes and industry-specific messaging.
How does international PR work?
Our IPM model offers four approaches using the WIN PR Group network across 70+ countries. We ensure local expertise with global consistency through coordinated strategy and performance measurement.
Can you handle technical content?
Yes, our team transforms complex technical concepts into compelling business-focused content, working with subject matter experts to ensure accuracy and market relevance.
What's included in creative services?
We offer brand strategy, visual design, video production, podcast creation, and digital asset development tailored to B2B tech audiences across print, web, and social platforms.
Reviews (1)
Kathryn Finch
Dec 04, 2019
Report
We've worked with Whiteoaks since May 2016 and during that time have not only grown our media presence, but have developed innovative new content, increased our sales leads and generated buzz about the company. The teams are brilliant and a pleasure to work with.
