Business Details
26 Years
experience
Your Trusted Partner for Foodservice Sales & Marketing Solutions
Established in 2000, we are a specialist provider of sales support and insights for brands operating in the UK foodservice sector. Our knowledgeable team leverages over two decades of industry experience and a vast network of key decision-makers to deliver tailored solutions that drive brand growth. Through collaborative partnerships and data-driven strategies, we help clients navigate market complexities while maintaining a client-centric approach that positions us as an extension of their business operations.Our expertise spans sales activation, market research, and strategic consultancy, supported by a proven track record of enhancing both sales performance and end-user experiences across the foodservice industry.
Services
Sales Development
Market Insights
Brand Support
Research Consultancy
Sales Activation
Details
- Year established: 2000
Highlights and features
- We have 24 years of specialist experience in the foodservice sector
- Our team maintains extensive relationships with key industry decision-makers
- We offer tailored outsourced sales solutions with measurable results
- Our market insights combine current trends with actionable recommendations
- We provide nationwide coverage across the UK foodservice sector
Services
Sales Development
Our outsourced sales solutions combine strategic planning with on-the-ground execution. We act as an extension of your team, opening new market opportunities while maintaining your brand's commercial authority. With a dedicated national account team, we deliver measurable results through targeted sales campaigns and relationship-building across the foodservice sector.
Market Insights
We provide actionable intelligence through comprehensive market analysis. Our services include competitor benchmarking, trend identification, and pricing strategy development. By mapping key decision-makers and evaluating market opportunities, we help brands make informed decisions that reduce risk and maximise growth potential in the foodservice sector.
Brand Support
Our brand development services focus on building market presence and creating brand champions. We help clients control messaging consistency while developing strategic partnerships across the supply chain. Through tailored activation plans, we enhance brand visibility and market penetration without diverting internal resources from core business operations.
Research Consultancy
We offer strategic guidance for market entry and expansion in the foodservice sector. Our consultancy covers opportunity assessment, competitive analysis, and business planning. With sector-specific expertise, we help clients develop robust growth strategies that balance short-term gains with long-term sustainability through data-driven decision-making.
Sales Activation
Our activation services transform strategic plans into practical outcomes. We implement targeted sales approaches across all foodservice channels, focusing on creating immediate market impact. Through our established network, we help brands achieve commercial success while maintaining full transparency and accountability throughout the sales process.
People
Peter Green
Managing Director
With over 20 years in foodservice sales, Peter leads strategic direction and client relationships. He established Fusion F S M in 2000 and oversees all business operations, ensuring alignment with client growth objectives through his deep industry expertise.
Anne Wright
Commercial Director
Anne manages commercial strategy and client portfolio development. Her 18 years of foodservice experience informs our market approach, focusing on delivering measurable ROI for clients through innovative sales solutions and strategic partnership development.
Sam Turner
Head of Client Services
Sam oversees client service delivery, ensuring our support meets evolving market demands. With 15 years in foodservice sales, he coordinates our team to maintain high service standards while driving continuous improvement in client outcomes.
Colin Sutcliffe
National Account Manager
Colin manages key client accounts with his extensive industry knowledge. His 12 years of experience in foodservice sales helps brands navigate market complexities through tailored solutions that deliver consistent growth and improved market penetration.
Andy Braidwood
Business Development Manager
Andy focuses on expanding client opportunities in emerging foodservice markets. His 10 years of sector experience supports brands in identifying and capitalising on growth areas through strategic market positioning and targeted sales initiatives.
Questions
What foodservice sectors do you specialise in?
We cover all major UK foodservice channels including hospitality, healthcare, education, and contract catering, with specialist knowledge across each sector's unique requirements and decision-making processes.
How do you measure the success of your sales campaigns?
We use a combination of quantitative metrics including sales growth, market penetration rates, and client ROI, alongside qualitative feedback from both clients and industry partners to evaluate campaign effectiveness.
Can you help new brands enter the foodservice market?
Yes, we specialise in supporting market entry with tailored strategies that include competitor analysis, pricing strategy, and relationship-building with key decision-makers to establish market presence effectively.
What makes your market insights different from competitors?
Our insights combine 24 years of accumulated industry knowledge with real-time market data, delivered through a practical framework that focuses on actionable recommendations rather than theoretical analysis.
How do you maintain commercial control for clients?
We operate as an extension of your team without taking title of goods, ensuring you retain full commercial authority over all decisions while benefiting from our market expertise and relationships.
Do you work with both suppliers and operators?
Yes, our services cater to both foodservice suppliers seeking market access and operators looking to optimise their commercial performance through strategic partnerships and data-driven decision-making.
